• Transform magazine
  • June 20, 2019

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Opinion: Brand IP doesn’t look after itself

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Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputatio...

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Shortlist unveiled for 10th annual Transform Awards Europe

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Ten years ago, the Transform Awards were held in a room above a pub to determine who set the benchmark for excellence in rebranding and brand development. That year, and every year since, judges have deliberated the success,...

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Opinion: How can we design experiences fit for purpose?

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Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

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Winners of Transform Awards Asia-Pacific celebrated in Hong Kong

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At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s p...

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New ownership structure supported by renaming

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Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professional ser...

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Employer Brand Management conference features varied, exciting programme for December event

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The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the pas...

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Excellence in rebranding and brand strategy at 2018 Transform Awards North America

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Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand. There are inevitably a few standout rebrands that turn heads and set the ben...

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Opinion: Should brands take a stand in controversy?

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In the recent Nike campaign, it’s been interesting to look into the lessons of how brands should manage risk when tackling controversy through brand purpose, says Ben Hayman of brand purpose consultancy Given...

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Transform Awards Asia-Pacific showcases best in brand

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Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehouse-like s...

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Opinion: How branding breathed new life into a forgotten London icon

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How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of branding a...

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