• Transform magazine
  • March 28, 2017

Top

Transform

Shortlist for Transform Awards Asia-Pacific 2016 announced

Shortlist announced.jpg

The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

Read More

Opinion: Lessons from heritage and challenger brands

pan am.jpg

What lessons can we learn from successful, heritage brands like Coke, and new players like BrewDog?, asks Christian Cook The most successful brands are not just about visual and...

Read More

Transform Awards MENA open for entries

unspecified.jpeg

This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase excellence in...

Read More

#TransformTuesday: 13 September

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: Embracing the power of digital nostalgia

Simon Massey.jpg

Sales of vinyl records are soaring and Millennials are out chasing Pokémon, as the past and the future collide, how can brands build a bridge between the digital and physical? Simon Massey, global CEO at the Gild examines thi...

Read More

#TransformTuesday: 23 August

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: What makes brand extensions succeed?

DewGibbons_BrandStretch.jpg

Brand extension has evolved dramatically in the past twenty years or so. Back then, there was a fairly gentle expansion of FMCG goods into adjacent product categories – Mars ice cream bars made huge news in 1988. Now extensio...

Read More

#TransformTuesday: 12 July

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: Do words still matter?

Philip Davies.jpg

Donkey's years ago when Mr. B. Gibb opined "It’s only words, and words are all I have," was he devaluing one of the most precious things known to mankind? Only words! Bloody hell, Barry! Words are sometimes all you need, says...

Read More

Opinion: Will brand UK be affected by Brexit?

TomAdamsFutureBrandcrop.jpg

How will brand UK and its largest organisations be affected by Brexit? Tom Adams, global head of strategy at FutureBrand, which organises the annual Country Brand Index, dissects Britain's nation brand...

Read More