• Transform magazine
  • December 15, 2018

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Insights: The future of employee engagement

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...

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Insights: How can higher education brands navigate the perfect storm to come?

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Bell Integrated Communications has examined the challenges facing the education sector in a modern market...

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Opinion: A 360-degree approach to advocacy is needed

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Once perceived as a bit slow and ‘old school,’ European and international associations have transformed over recent years into effective advocacy and lobbying tools for its members. Advocacy is key. Not only externally – but a...

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Timeline: Caterpillar

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From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evolved along...

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Opinion: The art of FMCG brand architecture

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Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using design to ens...

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Insights: Sound, a brand experience superglue

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At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something exciting going on in t...

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Insights: Creating legacy matters

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At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has two major evolutionar...

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Brand in action: Deliveroo

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Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locations in Scotland, li...

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Insights: New thinking on the future of workspaces

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were once defined by our work...

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Designing sound

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Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand system...

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