• Transform magazine
  • April 26, 2019

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Insights: Building a brand to stand the test of time

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take stock a decade...

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Transform Awards North America announces call for entries for 2019 program

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Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual identities...

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Shortlist announced for 2019 Employer Brand Management Awards

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Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workfo...

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Opinion: What can be learned about premium brands from the FutureBrand Index?

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Why are we prepared to pay extra for an iPhone when there are cheaper alternatives that are functionally as good – if not better? Why will we pay more for shoes adorned with the Nike swoosh, or sunglasses featuring the Gucci...

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Crafting a brewing icon

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For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand in the...

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Opinion: Brand IP doesn’t look after itself

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Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputatio...

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Shortlist unveiled for 10th annual Transform Awards Europe

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Ten years ago, the Transform Awards were held in a room above a pub to determine who set the benchmark for excellence in rebranding and brand development. That year, and every year since, judges have deliberated the success,...

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Opinion: How can we design experiences fit for purpose?

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Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

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Winners of Transform Awards Asia-Pacific celebrated in Hong Kong

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At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s p...

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New ownership structure supported by renaming

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Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professional ser...

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