Transform

Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...

Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction w...

Tom Dabner, creative director and partner at SomeOne, talks about the challenge of naming brands, and his experience of renaming a $1bn international health-tech company following a merger....

James McCarthy, freelance naming and verbal identity director, shares a technique to help great names survive the selection process. Six words to strike fear into the...

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland points us in the direction of FedEx. Once you’v...

Jenny Hu, senior strategist at Design Bridge and Partners’ Shanghai office, shares her team’s story of developing an identity for Rissai Valley, a Ritz-Carlton Reserve, and explains why authenticity was key....

The non-alcoholic drinks, named ‘Second Line’ by New York branding agency Applied Design, aims to cater to health-focussed consumers. By naming the cocktails after New Orleans’ Second Line parades, Applied Design’s wo...

Behrad Mirafshar, the CEO and founder of Bonanza Studios, discusses the vital differences between brand and product marketing, and why you can’t replace one with the other....

Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...