• Transform magazine
  • April 26, 2019



Insights: Building a brand to stand the test of time

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take stock a decade...

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Transform Awards North America announces call for entries for 2019 program


Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual identities...

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Shortlist announced for 2019 Employer Brand Management Awards


Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workfo...

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Opinion: What can be learned about premium brands from the FutureBrand Index?


Why are we prepared to pay extra for an iPhone when there are cheaper alternatives that are functionally as good – if not better? Why will we pay more for shoes adorned with the Nike swoosh, or sunglasses featuring the Gucci...

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Crafting a brewing icon


For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand in the...

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Opinion: Brand IP doesn’t look after itself


Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputatio...

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Shortlist unveiled for 10th annual Transform Awards Europe


Ten years ago, the Transform Awards were held in a room above a pub to determine who set the benchmark for excellence in rebranding and brand development. That year, and every year since, judges have deliberated the success,...

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Opinion: How can we design experiences fit for purpose?

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Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

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Winners of Transform Awards Asia-Pacific celebrated in Hong Kong

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At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s p...

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New ownership structure supported by renaming


Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professional ser...

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