• Transform magazine
  • June 19, 2018

Top

Features

Brand profile: Inmarsat Aviation

-Inmarsat_BIG_960_472_0.jpg

With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

Read More

Spotlight on Formula One

-F1 logo mock-up 3.jpg

Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...

Read More

Peer perspectives: Beijing 2022

Screen Shot 2018-01-23 at 4.52.31 pm.png

Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach, the successes...

Read More

Big leagues: Brand and reputation in the biggest sports on earth

16f.jpg

The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

Read More

Spotlight on King's Cross and Union Square

34-Landmarks-Station.jpg

Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum...

Read More

Formula for the future

future proof2.jpg

‘Future-Proof Your Brand’ was launched in July this year during the annual summit of the European Association of Communication Directors. Authors Laurens Hoekstra and Marc Cloosterman have laid out their unique approach to br...

Read More

Brand in action: Spyscape

-01 Sign.jpg

Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespok...

Read More

Far from home

-KK2.jpg

Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands appro...

Read More

The type writer: non-Latin typefaces

type wrtier.jpg

Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for London, celeb...

Read More

Peer perspectives: Dropbox

-DBX_05.jpg

Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, been well-r...

Read More