• Transform magazine
  • April 30, 2017

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Features

Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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Brand in action: Mastercard

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Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well-known payme...

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Place branding: Lagos, Nigeria

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The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand? Am...

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Brand experience: Airbus Group

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Airbus Group’s Experience Center is the highlight of its new Washington, D.C. office. The technology-driven space focuses on the key characteristic defining the brand – its connection to the sky. Brittany Golob examines the e...

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Peer perspectives: Ahold Delhaize

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In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of M World...

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Over the river and through the woods

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Seamlessly integrating a massive parkland and popular business park through wayfinding and signage made the approach to materials a key consideration. Brittany Golob reports on Green Park’s brand...

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Rewind: Zeppelins

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In what has become a byword for disaster, the Hindenburg Zeppelin’s crash over New Jersey became world news and tolled the death knell for the technology’s proliferation. Could the collapse of the Zeppelin’s popularity and fe...

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Brand profile: Crocs

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Crocs shot to fame with the debut of its now-iconic resin-based clog in 2002. Fifteen years later, the company has evolved its design and brand to allow for a future focusing on its strengths, styles and values. Brittany Golo...

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Road show

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Over the decades, Land Rover’s brand positioning and design ethos has evolved, but it retains a direct tie to its heritage and its origins. How does the new Discovery fit within that landscape? Brittany Golob reports from the...

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Sustainable futures: McLaren

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The first carbon-neutral Formula 1 team, McLaren’s approach to sustainability is all- encompassing. It impacts the organisation’s corporate strategy, and ensures that it will continue to thrive in a fuel-scarce future. Amy Sa...

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@transformsays

Global #design agency @the_partners helps to rebrand @METIintl's search for intelligent life: #alienshttps://t.co/phDd7F6yHN
We interview @hootsuite CMO, Penny Wilson, on why 2017 is the year for social to embrace its human side: @hootpennyhttps://t.co/b28hUTcxC9
Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj