• Transform magazine
  • August 18, 2019

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Features

Spotlight on Greater Anglia

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With the upcoming launch of a major infrastructural change, Greater Anglia needed the support of a new brand and communications strategy. Its rebrand introduces a brand character, a range of flexible assets and a clearer mess...

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From trend to tradition

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Crafting a brand that engenders a loyal following throughout the years is not a simple matter of data and design, it requires a keen sense of self and the commitment to stay true to that core positioning, whatever the world t...

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Brand in action: Fat Llama

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Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardworking. But it...

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Talent show

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In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

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Peer perspectives: Royal Botanic Garden

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Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his thoughts on the ca...

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Sustainable futures: Maersk

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Maersk Supply Services is working in partnership with the Ocean Cleanup to tackle the major problem caused by the Pacific garbage patch. Its approach to sustainability runs deep throughout the business as the company ensures...

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Timeline: Boeing

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Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achievement....

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Five minutes with Richard Finlow

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With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and differentiati...

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Spotlight on Coty

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Cosmetics master brand Coty recently acquired P&G’s Beauty division, prompting the need for cultural change and a brand repositioning. Melina Thalassinou reports on the resulting affirmation of diversity, beauty and transpare...

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Place branding: Danzhai, China

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Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of internal t...

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