• Transform magazine
  • February 24, 2018

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Features

Spotlight on Foster's Freeze

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With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

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Profile: Dignity Health

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US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a wider...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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It's a woman's world

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Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany Golob discuss...

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Place branding: perception and reality

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Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation...

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Spotlight on Imperial College Business School

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With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys reports...

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Place branding: Costa Rica

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A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

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The type writer: BBC's typeface rebrand

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Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

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Brand in action: Kibo

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Who: Kibo and GreenspaceWhat: Planned by Dutch economist Huib van de Grijspaard, social mobility enterprise Kibo was developed in Holland, assembled in Kenya and branded by London-based agency Greenspace. Designed to allow workers to navig...

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Fight or flight

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Companies that change their brands quickly due to adversity can fall prey to problems that will plague the new brand and potentially cause ruinous results. Hassan Butt analyses the successes and failures of panic rebranding...

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@transformsays

Australian cosmetics brand @jurlique launches global brand campaign, communicating 'new natural order in skincare':… https://t.co/FVZIxMXwAa
RT @Brand_Impress: Great article in @TransformSays about the struggle faced by certain brands to retain brand awareness, the example of the…
London theatre @The_Globe has rebranded, its new visual identity preserving the theatre's Shakespearean history whi… https://t.co/19sFu4zJ70