• Transform magazine
  • October 20, 2017

Top

Features

The type writer: Fonts are brand assets

DaltonMaag--NokiaPure-2011.gif

Make fonts your asset, Bruno Maag suggests to brands. Their inherent value can help a company communicate more effectively Irrespective of the media in which a brand operates...

Read More

Rewind: BlackBerry

bbbold1-22.jpg

BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

Read More

Peer perspectives: IndiaTimes

5.jpg

With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times of India...

Read More

Transform Awards: Yas Island

010_Yas_Visitors Centre Day.jpg

Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

Read More

Spotlight on Konica Minolta

WH_Interior 2 + WH graphic_CMYK.jpg

The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

Read More

Brand profile: Macmillan Cancer Support

CoffeeMorning2013(6).jpg

Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning its brand?...

Read More

Timeline: Woolworths

1955.jpg

Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains strong in its...

Read More

Place branding: Denmark

denmark.jpg

Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and positivity. Amy Sandys reports on its cultural and arts heritage...

Read More

Brand experience: Jameson Distillery Bow Street

POT STILLS 4.JPG

Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft somethi...

Read More

Computing brand strategy

rtr3gfo.jpg

When managing a complex, global brand, asset management can be as complex as supercomputing. Hassan Butt investigates the strategies behind brand asset management In early 19...

Read More

@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi