• Transform magazine
  • August 22, 2017

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Features

Packaging, disrupted

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The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...

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Diving into sensory experience

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To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand experiences?...

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Peer perspectives: Samuel Adams

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One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Adams rebrand b...

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Open the pod bay doors, Hal

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Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...

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Sustainable futures: Seeing 20/20

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The sustainability of the planet will impact the long term sustainability of every brand, place and organisation. For that reason, many brands have developed 2020 sustainability strategies, which they will try to complete in...

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Brand profile: intu

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Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone for intu'...

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Brand in Action: Fatima bint Mubarak Ladies Open

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What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Saadiyat B...

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Back to basics

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Brands may be able to better reach their audiences by stripping back their identities, or unbranding. Amy Sandys examines those companies for whom unbranding is a successful strategy...

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In conversation with Sir Richard Branson

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Building an empire: Speaking with the founder of the Virgin Group, Sir Richard Branson, and Virgin’s former MD for Japan Mike Inman, Hassan Butt discusses brand extensions and the ethos of an entrepreneurial business in this...

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Stretch of the imagination

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Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates This feature...

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@transformsays

Creative agency @pollittpartners puts employee and visitor experience at heart of @LandsecGroup #rebrand:… https://t.co/aDdQ8nVe2O
RT @TransformSays: Don't forget! Send us your best #rebrand projects and appear in tomorrow's #TransformTuesday: https://t.co/VsHkHrGEZj ht…
Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE