• Transform magazine
  • December 11, 2017

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Features

Timeline: Walmart and Asda

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One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – over the years?...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world...

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Brand profile: Wacoal Europe

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Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its category...

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Brand experience: Giraffe World Kitchen

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For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigates...

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Peer perspectives: Minute Maid

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Coca-Cola’s Minute Maid leads the pack in packaged juice. But a broad brand portfolio required a new, consistent approach. Is the fresh brand and packaging as fresh as Minute Maid’s 100% juice products? JP Hunter analyses the...

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Spotlight on Zendesk

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Customer service software brand Zendesk has seen shift in its visual identity and positioning as its sector takes shape. Amy Sandys explores the flexible, energetic new brand...

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The type writer: Fonts are brand assets

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Make fonts your asset, Bruno Maag suggests to brands. Their inherent value can help a company communicate more effectively Irrespective of the media in which a brand operates...

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Rewind: BlackBerry

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BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

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Peer perspectives: IndiaTimes

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With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times of India...

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Transform Awards: Yas Island

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Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

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@transformsays

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