• Transform magazine
  • April 20, 2018

Top

Features

Rewind: Monarch Airlines

monarch2.jpg

Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of marketing innova...

Read More

Timeline: Winter Olympics

-1964.jpg

In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South Korea, he...

Read More

Spotlight on Foster's Freeze

3.jpg

With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

Read More

Profile: Dignity Health

mural_comp_v6_sm.jpg

US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a wider...

Read More

Brand experience: Rock and Roll Hall of Fame

-DSC02970x.jpg

The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

Read More

It's a woman's world

ukotex7.jpeg

Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany Golob discuss...

Read More

Place branding: perception and reality

inside.jpg

Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation...

Read More

Spotlight on Imperial College Business School

IB1.png

With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys reports...

Read More

Place branding: Costa Rica

1.jpg (2)

A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

Read More

The type writer: BBC's typeface rebrand

8 - Typewriter.jpg

Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

Read More

@transformsays

RT @_EmployerBrand: Welcome to the third annual Employer Brand Management Awards! We can’t wait to get going and award the best in employer…
Janet Hull, @The_IPA 's director of marketing, and Neil Henderson, CEO and owner of @StLukesLondon, talk to Transfo… https://t.co/XBlXa6LiCC
RT @we_are_endpoint: @kimptoncreative @TransformSays Thanks @kimptoncreative. Very thought-provoking and really interesting it was. We can'…