• Transform magazine
  • August 15, 2018

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Opinion

Insights: New thinking on the future of workspaces

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were once defined by our work...

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Insights: The promise of an end to compromise

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. FutureBrand is one of this year's winners Health and wellness has become one of the...

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Insights: Rebranding a $2bn, global organisation in less than a year

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th anniversary celebrat...

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Opinion: How do brands measure the emotional value of design?

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We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s measuring a...

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Insights: Creating the mental map

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing’ as some people ref...

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Insights: Creating a premium wayfinding experience for Harrods

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department stores get a footfall of...

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Opinion: What impact do acquisitions have on brand architecture?

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The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company's exi...

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Insights: Every branding problem you can think of – in one client

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Over the last two years, we’ve worked on just about any B2B branding problem you can have – with one client, in one field. The client was Zumtobel Group, one of the largest players in the global lighting industry....

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Opinion: What's on the inside matters too

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Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...

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Insights: The power of the brand logo

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In an era in which audiences shift, channels proliferate, and expectations evolve faster than ever before, what does it take to maintain the iconic status of a brand? Brands and logo...

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