• Transform magazine
  • April 26, 2019

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Opinion

Insights: The prevalence of purpose

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and purpose-led...

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Insights: Fortune favours the brave

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Living Group was one of the winners We appear to be living in mercurial t...

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Insights: Building community through retail culture

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Household was one of the winners It’s no secret that customers’ lives, an...

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Insights: Building a brand to stand the test of time

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take stock a decade...

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Opinion: What can be learned about premium brands from the FutureBrand Index?

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Why are we prepared to pay extra for an iPhone when there are cheaper alternatives that are functionally as good – if not better? Why will we pay more for shoes adorned with the Nike swoosh, or sunglasses featuring the Gucci...

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Opinion: Brand IP doesn’t look after itself

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Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputatio...

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Opinion: How can we design experiences fit for purpose?

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Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

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Opinion: How branding breathed new life into a forgotten London icon

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How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of branding a...

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Opinion: Inspiring long-term brand loyalty

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The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures....

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Opinion: Can digital disruption help reinvent professional services?

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With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their pro...

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