• Transform magazine
  • August 22, 2017

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Opinion

Opinion: Is there an approach to design that builds brand loyalty

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As a creative director in the current climate, you’re expected to produce strategically-led design. FutureBrand clients tend to be the major players in their field, often with well-established, recognisable identities, long-s...

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Opinion: Can a slower approach to branding protect and build brand value?

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As a company that works with brand owners on a day-to-day basis, we at Dragon Rouge recognise that the role is especially challenging these days. With a high turnover among CMOs, there’s great pressure to prove the short-term...

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Opinion: How did IG Design Group develop its tone of voice?

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Our approach was to create a refreshed, design-led brand and we engaged our team across all disciplines and locations from the outset. We defined our communication ambition to enable colleagues, customers and stakeholders to...

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Opinion: How can a brand navigate the challenges of gaining buy-in?

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Gaining buy-in to invest in your brand is challenging. The path to great results is as much about navigating these challenges as it is about the brand work itself. Here are a handful of those we hear most often, with our top...

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Opinion: Should global brands exhibit central control or local responsibility?

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When rebranding a global organisation, there is a fine balance to be found between central control and local responsibility. Often the decision and mandate to roll out a new brand is driven from the global headquarters or cen...

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Opinion: How can an iconic brand rediscover the magic?

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What makes a brand iconic? David Airey in his book, ‘Logo Design Love: A Guide to Creating Iconic Brand Identities,’ says in order to be called an icon, a brand must be “simple, distinctive, memorable and adaptable.” But in a...

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Opinion: Masking brand appeal

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Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...

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Opinion: How can brands take their tone of voice around the world?

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Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask peopl...

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Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Opinion: Can older brands fight the flab?

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For those brands pushing middle age, bloated visual identities are getting in the way of success. How can older brands learn from new upstarts in terms of brand simplicity? Steve Owen writes...

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@transformsays

Creative agency @pollittpartners puts employee and visitor experience at heart of @LandsecGroup #rebrand:… https://t.co/aDdQ8nVe2O
RT @TransformSays: Don't forget! Send us your best #rebrand projects and appear in tomorrow's #TransformTuesday: https://t.co/VsHkHrGEZj ht…
Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE