• Transform magazine
  • June 19, 2018

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Opinion

Insights: Every branding problem you can think of – in one client

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Over the last two years, we’ve worked on just about any B2B branding problem you can have – with one client, in one field. The client was Zumtobel Group, one of the largest players in the global lighting industry....

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Opinion: What's on the inside matters too

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Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...

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Insights: The power of the brand logo

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In an era in which audiences shift, channels proliferate, and expectations evolve faster than ever before, what does it take to maintain the iconic status of a brand? Brands and...

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Opinion: The race is on in the sports nutrition sector

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Brands succeed in the competitive sports nutrition sector by emulating the same positive ideals as their customers. Yet, says Pete Hayes, there’s a lot to be done before brands recognise that relevance and clarity will reach...

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Insights: Evolution isn’t news

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Weber Shandwick is one of those shortlisted for the awards We are currently...

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Insights: Moving markets and perceptions

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. TP ICAP is one of those shortlisted for the awards Creating a new brand isn'...

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Insights: Managing tech-driven brands in the tech-driven era

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency Frank, Bright & Abel is one of those shortlisted for the awards...

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Opinion: Don't wait to rebrand

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Right now, it might seem like a bad idea to rebrand. But organisations have a lot to gain from taking risks and adapting to rapidly changing customer demands. What can a rebrand offer your organisation, inside and out? Paulin...

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Insights: Swords, pigs and pesticides

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency We Launch is one of those shortlisted for the awards...

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Opinion: The challenger mentality

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Shifts in the retail landscape see former category-leading retailers stagnate in the face of vibrant, disruptive brands. How can established brands learn from this challenger mentality and deliver something new to the market?...

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