• Transform magazine
  • June 25, 2018

Top

Opinion

Opinion: The challenger mentality

Natalie Redford.jpg

Shifts in the retail landscape see former category-leading retailers stagnate in the face of vibrant, disruptive brands. How can established brands learn from this challenger mentality and deliver something new to the market?...

Read More

Opinion: Your brand and voice

Marcel Kornblum.jpg

As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...

Read More

Opinion: Rebranding the retirement sector

Mark Davis.jpg

With the retirement housing sector the preserve of stale branding and lacklustre design, developers fail to capture the attention of a lucrative demographic. Mark Davis examines how retirement housing can address its image pro...

Read More

Opinion: It’s time the charity sector stopped living up to its reputation

a scott.png

With trust in organisations continuing to decrease, charities have a unique opportunity to rebuild their reputations. How can they improve their brands through good communications? T...

Read More

Opinion: What is impact branding?

paul.jpg

Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide problems for C...

Read More

Opinion: Can brands disrupt disruption?

Matt_LI_IMG_2552_03.jpg

From this year’s Transform Awards North America, Matt Walsh from Salt Branding discusses the impact disruption has on brands and customer behaviour Few words in business are loaded w...

Read More

Opinion: How to relaunch an icon

image001.png

In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsbe...

Read More

Opinion: Should brands be rethinking radio?

Michael Walbach MD CMG BW.jpg

Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using radio...

Read More

Opinion: Why did edtech enrol at the school of branding?

Roj Whitelock smaller.jpg

Once upon a time, schools didn’t do digital. When IT first entered the UK curriculum, students would cluster around a single, boxy, black and white monitor. But times have changed. P...

Read More

Opinion: How can we redress the balance in membership organisation branding?

Max2.jpg

"By handing over their heart and their passion, trade bodies and membership associations are also handing over their voice and their soul," says Max du Bois. How can they avoid these pitfalls?...

Read More