• Transform magazine
  • August 20, 2018

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Opinion

Opinion: The race is on in the sports nutrition sector

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Brands succeed in the competitive sports nutrition sector by emulating the same positive ideals as their customers. Yet, says Pete Hayes, there’s a lot to be done before brands recognise that relevance and clarity will reach c...

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Insights: Evolution isn’t news

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Weber Shandwick is one of those shortlisted for the awards We are currently witn...

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Insights: Moving markets and perceptions

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. TP ICAP is one of those shortlisted for the awards Creating a new brand isn't so...

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Insights: Managing tech-driven brands in the tech-driven era

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency Frank, Bright & Abel is one of those shortlisted for the awards...

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Opinion: Don't wait to rebrand

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Right now, it might seem like a bad idea to rebrand. But organisations have a lot to gain from taking risks and adapting to rapidly changing customer demands. What can a rebrand offer your organisation, inside and out? Paulina...

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Insights: Swords, pigs and pesticides

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency We Launch is one of those shortlisted for the awards...

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Opinion: The challenger mentality

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Shifts in the retail landscape see former category-leading retailers stagnate in the face of vibrant, disruptive brands. How can established brands learn from this challenger mentality and deliver something new to the market?...

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Opinion: Your brand and voice

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As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...

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Opinion: Rebranding the retirement sector

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With the retirement housing sector the preserve of stale branding and lacklustre design, developers fail to capture the attention of a lucrative demographic. Mark Davis examines how retirement housing can address its image pro...

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Opinion: It’s time the charity sector stopped living up to its reputation

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With trust in organisations continuing to decrease, charities have a unique opportunity to rebuild their reputations. How can they improve their brands through good communications? T...

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