• Transform magazine
  • July 18, 2019

Top

Articles

Best country brands are positive and welcoming, report says

asia-1822520_1920.jpg

By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....

Read More

#TransformTuesday: 16 July

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Timeline: The Discovery Channel

-1985-1987.jpg

In an age of mindless reality entertainment and personalities as programming, the Discovery Channel has found a balance between its original mission and the demands of modern television. Its branding has been recently updated...

Read More

Brand experience: Galeries Lafayette

GLCE_PressKit_PS-Gif.gif

Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic, effecti...

Read More

Five Minutes With Leo Leone

Leo.jpg

Chief creative officer at New York-based Barbarian, Leo Leone is an expert in creative storytelling and its relationship with technology. He discusses stories and creativity in today’s brands, and the importance of emotions i...

Read More

Kopparberg releases new range targetting Millennial demographic

3_Kopparberg_CaseStudy_LineUp-1.png

Swedish brewery and cider company, Kopparberg, has found its place in the pink gin category as it pairs up with brand design consultancy Elmwood to make a beverage as delectable as it is aesthetically pleasing. The brewery, f...

Read More

Focus: A is for Azerbaijan

Azerbaijan_poster_horse and painting.jpg

Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a complex count...

Read More

Mitsubishi subsidiary rebrands in pursuit of the impossible

Mitsubishi-Tanabe-Pharma-America-Photography.jpg

Mitsubishi Tanabe Pharma America (MTPA) commits to helping people with ALS every day. Following the launch of its groundbreaking ALS treatment, the company wanted to build a stronger corporate culture to create trust in their...

Read More

Yamaha’s new identity unifies the brand with waves and stories

Yamaha Orchestra.jpg

Merging storytelling and music, Yamaha’s rebrand solidifies the company’s position in the music industry and its promise to fuel the passion of artists, unifying regional businesses into one global brand....

Read More

Been A Slice beer turns wasted food into raised glasses

BeenASlice Can Front HIRES.jpeg

In an effort to reduce the impact of wasted food in Canada, Second Harvest has partnered with ad agency Bob’s Your Uncle to launch a new product, a beer made from discarded bread....

Read More

Page 1 of 165

@transformsays

Let's raise glasses! @2ndharvest has partnered with @BYUagency to craft Been A Slice, a beer made from wasted food.… https://t.co/qkhDfMh5EY
#Branding has evolved a lot in the past few years. We've spent five minutes (and a bit) with @jdoukltd's managing d… https://t.co/srSVSNxzjy
Can you tell your Blackletter from your Garalde? Serifs are easy to see, but what about angle and axis? @Fontsmithhttps://t.co/z62ynsPufv