• Transform magazine
  • June 28, 2017

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Articles

NBA’s Cleveland Cavaliers rebrand team logo in collaboration with Nike

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The Cleveland Cavaliers are one of the National Basketball Association’s most electrifying teams. The Ohio-based basketball club fields a roster brimming with all-star talent, and a team payroll that tops the league at $128m....

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#TransformTuesday: 27 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Follow the yellow Laurel Road

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Among the plethora of opportunities that exist for brand and design agencies, perhaps the prospect of rebranding the loans integral to ensure students can complete their university degrees is one of the least relished. Nevert...

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Creativity excels at Cannes Lions 2017

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This year͛s Cannes Lions festival is coming to an end, and as a crowd of creative enthusiasts bid each other adieu, it is not without fair recognition of the true quality of work on offer. Yet as droves of delegates honoured...

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Five minutes with Simon Glynn

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For global creative consultancy, Lippincott, innovation and culture has formed the crux of its brand strategy since its founding in 1943. It’s controversial redesign of the 1948 Tucker Sedan symbolised a trailblazing design p...

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Aromatic appeal in Patak's new sub-brand

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Britain has long been in the throes of a love affair with curry. Since the first restaurant serving Indian food, the Hindoostane Coffee House, opened in London in 1810 in Marylebone, curry dishes and its accompaniments were p...

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Breath of fresh air in healthcare repositioning

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In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mountains,...

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#TransformTuesday: 20 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Nick Vaus and Paul Domenet

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Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has long favou...

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Giraffe goes global in restaurant rebrand

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One time, going out to eat in the UK consisted largely of making do with pub grub or a passable version of a vaguely exotic cuisine. Migration, travelling and the rise of television chefs has accounted for more sophisticated...

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