• Transform magazine
  • March 24, 2019

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Articles

Content conformity shows brands are following culture, not changing it

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Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or social med...

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Norwegian introduces new 'tail fin heroes' for women's month

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International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gender equal...

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Insights: A hundred years from now

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. JoosNabhan is nominated for the awards Brands can live hundreds...

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Talent show

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In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

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Turner Ignite Studios launches new brand identity

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In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more important...

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Peer perspectives: Royal Botanic Garden

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Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his thoughts on the ca...

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Samaritans infuses brand with hope, life and connection

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Samaritans is a unique charity. It was established in 1953 by an Anglican vicar who operated an emergency telephone line, speaking to anyone with thoughts of suicide. From one person, Samaritans soon grew into a movement, ope...

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#TransformTuesday: 19 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Insights: Fortune favours the brave

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Living Group is nominated for the awards We appear to be living...

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London City Airport acquires modern look with rebrand

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London City airport has introduced a modern and dynamic look, after rebranding with the support of London-based agency the Allotment. Using vivid colours and an iconic logo the company has altered its positioning to capture L...

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