• Transform magazine
  • September 22, 2019

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Articles

Strong contenders on fifth annual Transform Awards North America shortlist

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With shortlisted brands spanning from prominent dairy companies to some of the biggest hoteliers in the world to revived retailers formerly consigned to history, this year’s Transform Awards North America is set to be the mos...

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Brand profile: Generator

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Building a lifestyle brand on the foundations of a popular hostel chain has allowed Generator to rebrand, rename and reposition to support its shifting objectives. Brittany Golob reports on the tourism brand’s growth-based a...

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#TransformTuesday: 17 September

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Movie magic reimagined in world of Harry Potter at Warner Bros. Studio Tour

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For Potterheads worldwide, there are few things more magical than visiting the Warner Bros. Studio Tour in Leavesden. The brand experience is one of the only immersive attractions that brings JK Rowling’s world to life. Like...

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Peer perspectives: Kate Spade

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Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Created in-house, under the guidance of new creative directo...

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Five minutes with Mike Nolan

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Mike Nolan, CEO of Product of the Year, is a brand expert with an eye on emerging consumer trends and behaviours. He discusses brand reputation and loyalty in the digital age How...

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Focus: Drowned and delivered

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Needing to raise the stakes around the resilience of small businesses, Business in the Community worked with McCann Enterprise on a campaign that brought its messaging to life, before destroying it, in a series of emotive, i...

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Focus: Heart and soul

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In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...

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#TransformTuesday: 10 September

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Focus: Birds and the bees

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Communicating about sexual health and contraception planning in a human way required a new, consumer-facing brand for the FPA. It worked with IE Brand to launch Sexwise, a brand founded in conversation, colourful imagery and...

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@transformsays

In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with… https://t.co/T2g194XiDA
Communicating about #sexualhealth and contraception planning in a human way required a new, consumer-facing brand f… https://t.co/g4qDhIbMXU
Ahead of the 2019 Transform Awards Middle East and Africa, judges met in person to discuss each entry and will meet… https://t.co/RdTaOl3gBH