• Transform magazine
  • October 21, 2017

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Articles

Five minutes with Christian Turner

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For successful brands the world over, sending strong signals is top priority. Yet as consumers change and marketing positions evolve, the need for compelling brand names has not only become harder, but increasingly valuable....

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A place of one's own

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Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...

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#TransformTuesday: 17 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Opinion: How to relaunch an icon

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In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsb...

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Pearlfisher unveils dynamic identity for homeless charity House of St. Barnabas

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Since 1862, the House of St. Barnabas, located in the heart of London’s Soho district, has held close its charitable cause of fighting against the depravity of homelessness. In 2013, the charity introduced a private members’...

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Interbrand launches Best Global Brands 2017 report

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‘Brands are the constancy that accelerate business growth.’ So begins the annual report produced by international brand consultancy Interbrand, detailing the Best Global Brands 2017. In a business climate characterised by pol...

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Lantern brands classical music streaming service, Primephonic

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Invented in 1877 by American businessman Thomas Edison, the sonograph allowed live sound to be recorded and played back for the first time in history. Although rudimentary, constructed from a cylinder and tin foil, Edison’s d...

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Rewind: Saab

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Once a reliable automaker and a flagship Swedish brand, now reinvented by a Chinese investor as NEVS, could a brand repositioning have saved Saab from bankruptcy? Nick Moffat, cr...

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Hyundai rebrand affirms manufacturer’s lifestyle focus

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The modern automotive industry is fast evolving into a new environment. With operating margins at a 10-year high, and global industry sales recorded at 88 million last year – up 4.8% from the previous year – it is seemingly a...

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#TransformTuesday: 10 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi