• Transform magazine
  • May 26, 2019

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Articles

Coca-Cola draws from its origins to launch range of dark spirit mixers

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Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumption, dark spi...

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Opinion: Beauty and logic, transforming the brand experience

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Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-documented chang...

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Round Table pulls new identity out of the oven

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Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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The Balvenie Stories range uses digital experience and storytelling to build brand

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Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality whisky...

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#TransformTuesday: 21May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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Adidas designs uniforms for new Premier Lacrosse League

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Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas has announced...

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#TransformTuesday: 14 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Paris Catacombs rebrand brings skulls and crossbones to the surface

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Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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Tillamook launches rebrand sharp as blue cheese

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The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

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