• Transform magazine
  • March 28, 2017

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Articles

Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Crafting an employer brand

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Employees are the heart of any business. To maintain a positive working culture, a good external reputation and clear lines of communications throughout the business requires a collaborative effort between leadership, communi...

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Peer perspectives: Samuel Adams

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One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Adams rebrand b...

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An audience with Al Gore

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In recent years, brands of all sectors have championed efforts to make whichever industry they operate in as sustainable as possible. Born from a need to alleviate climate change, minimise the risk of catastrophic climate eve...

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Transform Awards MENA 2017 shortlist announced

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Developing at a pace beyond measure, the MENA region continues to harness brand development through industry advancement and collaboration that, more than ever before, speaks to the true power of the journeys brands make. As the fourth ann...

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Muddying the waters

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With 100% of the UK’s population having access to clean water from the mains water supply, the concept of being unable to find a safe source from which to drink is, to many, incomprehensible. Yet this is the fate which has be...

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Benefits of British design

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Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

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#TransformTuesday: 21 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Round and round to the rhythm

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Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

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Wondrous winter

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Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection of alpin...

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