• Transform magazine
  • January 20, 2018

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Articles

Diet Coke targets the Millennial market

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Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed at moder...

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Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

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DixonBaxi develops immersive visual experience in Formula E partnership

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Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sports tech i...

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The type writer: non-Latin typefaces

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Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for London, celeb...

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Refreshing rebrand for Oxford University Press

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The Oxford University Press (OUP) Education UK division is a department of one of the great universities in the world, the University of Oxford. But the company was struggling to communicate a wider and more diverse offering...

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Plain packaging could impact FMCG brand industry, says Brand Finance report

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The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK and Irel...

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Peer perspectives: Dropbox

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Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, been well-r...

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#TransformTuesday: 9 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Place branding: Edinburgh

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Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...

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Transform Awards 2018 to celebrate North America's best in brand

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A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. The ‘Grand...

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@transformsays

Atlantic Media Strategies, the creative consultancy company of magazine and publisher @TheAtlantic, rebrands under… https://t.co/gUu4q8hFPt
Update: Anthony Cox, associate director and head of strategy at @DragonRougeUK, shares his opinion of the @guardianhttps://t.co/u9roJvaf9r
Russia brand banned from @pyeongchang2018 Olympics following ruling by International Olympic Committee: #IOChttps://t.co/HVNc9en26b