• Transform magazine
  • August 18, 2018

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Articles

Brand profile: Kohler

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Kohler’s global faucet design strategy was revolutionised due to cultural research that helped the company maximise its product range, while at the same time driving internal change within the business. Brittany Golob reports...

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IHOP publicity stunt quadruples sales

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IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent change, Steph...

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Opinion: Can digital disruption help reinvent professional services?

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With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their prof...

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Brazilian bank follows custom typeface trend

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Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentations, circu...

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Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci, who was...

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#TransformTuesday: 7 August

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Every week, Transform examines recent rebrands and updated visual identities. For more from #TransformTuesday, follow @Transformsays...

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Rolling Stone magazine rolls out refreshing rebrand

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The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its musical cove...

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ClassPass takes a step forward with redesign

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With trends such as pilates and cycling rising in popularity, businesses continue to capitalise on the fitness sector by introducing classes such as Soul Cycle and Pure Barre, fitness health clubs and trendy boutique studios....

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Peer perspectives: US Open

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With the launch of a streamlined, modern identity for its 50th anniversary, the US Open prepared a full set of brand applications. How does the new approach match up against the previous iteration? Marco-Paul de Jeu examines U...

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative pr...

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@transformsays

Latest rebrand of @DavidstowUK Cheddar cheese by @BrandOpus draws inspiration from the product's place of origin -… https://t.co/nh2cQZt9Te
Property company @Criterion_Cap partners with branding agency @RaggedEdge to launch new hotel brand,… https://t.co/mQ8l7MBu1b
One of the most popular single malt Scotch whiskies @GlenfiddichSMW collaborates with @agencyspace to introduce its… https://t.co/ONK2BF2F4X