• Transform magazine
  • April 24, 2019

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Articles

Storytelling and sustainability emphasised in craft cider rebrand

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Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the world, cider i...

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#TransformTuesday: 9 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Bison icon brings strength, recognition to US coffee chain

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A rebrand by Carpenter Collective has brought US-based PT’s Coffee back to its Midwestern American roots. PT’s Coffee’s new logo and packaging is slick, allowing the brand to move away from its previously dated identity....

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De Beers Group rebrands to gain new identity

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De Beers Group, the international corporation that specialises in diamonds, recently rebranded with Pope + Wainwright after a 2017 corporate change. De Beers Companies which only owned a 50% share in De Beers Jewellers bought...

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Transform to recognise Young Contenders in European brand industry for second year

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The branding world is brimming with excellent young talent. Transform's Young Contenders recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative and innovati...

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Insights: How these advertising mistakes can kill your brand

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. BrandStruck sponsored the awards It is still surprising to see h...

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Budapest goes glam with Ellie Goulding

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Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to Me,’ the...

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#TransformTuesday: 2 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Culture, colour and archaeology in Lanzarote museum brand

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Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Africa, that...

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10th annual Transform Awards celebrates winners

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The introduction of the winners book for an early Transform Awards Europe read, “We don’t need endless surveys and statistics to demonstrate the importance of a company’s identity. We’re surrounded by daily reminders of corpo...

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