• Transform magazine
  • April 26, 2019

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Articles

Culture, colour and archaeology in Lanzarote museum brand

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Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Africa, that...

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10th annual Transform Awards celebrates winners

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The introduction of the winners book for an early Transform Awards Europe read, “We don’t need endless surveys and statistics to demonstrate the importance of a company’s identity. We’re surrounded by daily reminders of corpo...

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CUNA partners with BrandCap to launch new consumer-facing campaign

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Though it has been over a decade since the Great Recession, the image of banks among consumers as a necessary evil has not improved significantly. The Credit Union National Assoc...

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Danish consultancy builds bridges with new brand

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Denmark is a country of islands. With 443 islands, possession of Greenland and the Faroe Islands and the mainland region of Jutland, the country is connected by bridges. For one of Scandinavia’s biggest comms consultancies, t...

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Brand in action: Fat Llama

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Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardworking. But it...

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Insights: Effective experiential, beware of the PR stunt

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. 2LK is nominated for the awards We’ve all been to awards ceremon...

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#TransformTuesday: 25 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Content conformity shows brands are following culture, not changing it

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Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or social med...

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Norwegian introduces new 'tail fin heroes' for women's month

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International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gender equal...

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Insights: A hundred years from now

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. JoosNabhan is nominated for the awards Brands can live hundreds...

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