Dove Men+Care has partnered with international design agency JDO to refresh its deodorant packaging with a bold, premium look that signals growth and innovation. Built around the idea of ‘Confident Simplicity’, the ne...
Articles
Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme
Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five...
Sleepover brand crafted to redefine rest for weary air travellers
London-based creative studio Without partnered with Airport Dimensions to launch Sleepover, a new global brand offering restful, bookable sleep spaces inside airports that are designed to meet the rising demand for re...
How a decade-old AI veteran stands apart from the noise
With its decade of AI expertise at risk of being overshadowed by newcomers and hype, Faculty turned to Koto to redefine its identity. Abbey Bamford explores how the rebrand captures duality, trust and real-world impac...
The evolving sound of Saudi branding
Sami El-Quqa, founder and CEO at MusicGrid, explains how audio is becoming a key layer of the Kingdom’s creative transformation. Saudi Arabia has always been rich in...
Crisis averted
Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...
The world smells bad. It’s high time we did something about it
Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...
Signifly redefines luxury identity for Porsche 911 specialist Rennsport
Rennsport, a company based in the UK’s Cotswolds that specialises in sourcing and creating some of the world's most sought-after Porsche 911 Restomods, partnered with digital agency Signifly to create a refined br...
Angus’ A-Z of logos: UGG
Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...
One Water brand refreshed with purposeful identity and warmth
Ethical bottled water brand One Water partnered with Brtish brand design agency The Collaborators to sharpen its identity and packaging, reconnecting with consumers through renewed clarity and emotional resonance. The...