The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle. Pooch & Mutt teamed up with Leeds-based global creative agency Robot Food to create a full strategic...
Articles
Postcard from Kuwait City
Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....
Interview: Winning the 'Best Overall Visual Identity' at the Transform Awards
Brigid McMullen, founder and managing director at The Workroom, chats to Transform about her agency's major wins with Norwex at the Transform Awards Europe 2026....
Five minutes with Jamie Thorp
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...
The experience ecosystem – how to get people to give a shit about your brand
Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
Interview: Crafting an identity for London’s Air Ambulance Charity
Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....
Symbolic language: The power and problem of national symbols
Abbey Bamford explores how brands are navigating national identity in an era of political turbulence, cultural fragmentation and global audiences – and what happens when patriotism becomes a risky design choice....
Interview: Michael Davies on GRAPHIC:SR's award-winning work
Michael Davies, head of GRAPHIC:SR, chats about his agency's work for UCL, shortlisted in the 'Best Wayfinding or Signage' category at the Transform Awards Europe 2026....
How powerful can a gift really be?
Hamish Shand, founder and executive creative director of Boundless Brand Design, explains why the spirit brands that lead the next decade will be those who treat gifting as a key expression of who they are....
Setting the right course for brand
Paul Croxton, executive creative director at Ascend Studio, uses his agency’s work with Crosstide as an example of strategy truly proving its value. Branding is often...