• Transform magazine
  • April 26, 2018

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Articles

#TransformTuesday: 10 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Insights: Creating the mental map

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing’ as some people...

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RAF celebrates centenary with new brand campaign

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Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign created b...

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Propercorn’s recipe for success

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Propercorn, a purveyor of healthy and GM-free popcorn, came to be when co-founder Cassandra Stavrou noticed that low-calorie and organic snacks was becoming a big selling trend due to the fact that buyers were becoming mindfu...

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Five minutes with Gareth Rutter

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As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design, explai...

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Rum and Captain Jack Sparrow part ways in new Bacardi launch

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Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

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Insights: Creating a premium wayfinding experience for Harrods

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department stores get a footfall...

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Brands must differentiate to survive

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Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain. Comp...

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Mixed berries and fruit mix things up in cider category

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“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says of the re...

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University of Northampton rebrands in an effort to stand out

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Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want to feel...

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@transformsays

UK-based mortgage service company @Trussle launches rebrand by @RaggedEdge that modernises the traditionally comple… https://t.co/kiiQAT8Ihc
RT @_amyms: At @dandad today and tomorrow representing @TransformSays. Come and say hello! 👋 #DANDAD18 https://t.co/BRNtGMMUZu