• Transform magazine
  • September 20, 2019



Playfulness meets elegance in Imogen Pullar Architecture’s brand


Melbourne-based architect Imogen Pullar was looking for a brand to reflect her playful personality. When she turned to Jac& for help, the design agency crafted a custom identity blending architecture and character, to give Pu...

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On the atoll

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A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, excited and engag...

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Boots breaks free from 170 year-old brand


Designed by brand agency Coley Porter Bell, major British drugstore chain Boots’ new identity is bold and vibrant, an invitation to leave the past behind and challenge the rise of online players. With a new logo and a full ar...

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#TransformTuesday: 13 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Circle game

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Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the challenges an...

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Family owned furniture company rebrands

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Designer furniture and homewares brand, Ian Snow, puts care into creating distinct, handcrafted pieces by trusted artisans from around the world. Brand writing agency Reed Words and design studio Pattrn worked with Ian Snow t...

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Birmingham 2022 Commonwealth Games launches its brand identity 

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To mark the milestone of three years to go until the Birmingham 2022 Commonwealth Games, the organising committee has unveiled its new advertising campaign, motto and logo. Hosting an international sports event such as the Co...

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UK health group consolidates its brand

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A top UK healthcare provider has this month announced the rebrand and the merger of three UK healthcare providers into one: the Vita Health Group. The brand has been constructed to combine the vigor and skill of each of the s...

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A new visual operating system for the House of Commons.

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It’s a time when the UK’s House of Commons needs to communicate its work in a better way, as the house’s difficulty to find common ground on Brexit generated criticism of representative democracy....

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Five minutes with Travis Stratford

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Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for social-fi...

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Communicating about #sexualhealth and contraception planning in a human way required a new, consumer-facing brand f… https://t.co/g4qDhIbMXU
Ahead of the 2019 Transform Awards Middle East and Africa, judges met in person to discuss each entry and will meet… https://t.co/RdTaOl3gBH