• Transform magazine
  • November 20, 2017

Top

Articles

Sustainable futures: REI

a.REI_Northwest_2.jpg

Gaining the support of 475 organisations from all sectors and taking a stand on a day when no other brand will, REI has put its commitment to people and the environment at the heart of its business. How does its #OptOutside c...

Read More

Prophet releases Brand Relevance Index 2017

Lego 2.jpg

Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK. With a strong focus on ‘relentless...

Read More

#TransformTuesday: 24 October

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Making brand architecture magic

SOI_PW_Arlinn_Kord_image_gallery.jog.jpg

What began in 1993 as a game convention attendees could play in the awkward time periods between events has since become a global phenomenon with fans of all ages. Magic the Gathering is no longer a single brand but a family...

Read More

Leisure and shopping centres escape outdated branding

Xscape_Header_Desktop.jpg

With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

Read More

Five minutes with Christian Turner

CTurner 4.png

For successful brands the world over, sending strong signals is top priority. Yet as consumers change and marketing positions evolve, the need for compelling brand names has not only become harder, but increasingly valuable....

Read More

A place of one's own

British Columbia Aboregional - Twitter.png

Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...

Read More

#TransformTuesday: 17 October

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Opinion: How to relaunch an icon

image001.png

In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsb...

Read More

Pearlfisher unveils dynamic identity for homeless charity House of St. Barnabas

House of St. Barnabas 3.jpg

Since 1862, the House of St. Barnabas, located in the heart of London’s Soho district, has held close its charitable cause of fighting against the depravity of homelessness. In 2013, the charity introduced a private members’...

Read More

@transformsays

Magic: the Gathering (@wizards_magic) is no longer a single brand, but a family of digital and physical games. Its… https://t.co/N6a5htKZN0
Creative design agency @pearlfisherlive unveils dynamic and vibrant identity for UK homelessness charity… https://t.co/zzhLKmVrSU
RT @Cafedirect: We're so pleased our #rebrand has been featured in Transform Magazine @TransformSays #rebranding https://t.co/vZLpN6QH9m