• Transform magazine
  • July 13, 2025

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Articles

AI: setting type free

Adam Johnson Bw

Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...

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For the people of the land

Screenshot 2025 05 12 At 12.04.24

Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....

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Transform Live Saudi 2025: The future of AI in branding and brand strategy creation

1 Opening Slide

Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....

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Monotype’s Charles Nix designs bold kits for Team USA at Cannes Young Lions

Make Logo Design

As sponsor of the Cannes Young Lions Design competition, Monotype is spotlighting American creativity through a striking series of uniforms designed by senior executive creative director Charles Nix. Each outfit chann...

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Cannes Lions 2025: Design shortlist announced

Jovan Vasiljevic Mc1yunkr2wu Unsplash

The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to ju...

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Audio branding in the B2B sector

Alexander Wodrich Why Do Birds

Alexander Wodrich, managing director at why do birds, argues that high-quality sonic identities can lead to better outcomes for B2B brands. In today’s competitive bus...

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Your people are your brand: the human power behind business success

Paul Turner Tonic

Paul Turner, regional director – MENA at Tonic, makes a passionate plea for companies to recognise that people – both employees and customers – are their brand. In to...

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Money talks – but what does your brand sound like?

Laura Wozniak, Senior Account Manager

Laura Woźniak, senior project manager – EMEA at MassiveMusic, discusses why brands in the finance sector should consider crafting sonic identities – something Banque Saudi Fransi has done so successfully....

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Pilgrims Choice rebrand ignites flavour-first appeal

1 Brandonconsultants Pilgrimschoice PR Rangeshot

Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception...

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Superfeet doubles down on innovation and performance in redesign

SUPERFEET X MLTI NYC Brand Evolution Recap 01

Superfeet has launched a bold new identity and brand platform in collaboration with New York studio MLTI NYC, repositioning the insole leader around performance, innovation and emotional resonance. The challenge was t...

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