Danish brewing company Tuborg underwent a second brand refresh in the space of just over three years. Bold and dynamic, the latest update by Design Bridge and Partners aims to amplify Tuborg’s energy and modernity whi...
Articles
The Verdict: Palmetto comes clean with new identity by Ragged Edge
About the work US-based Palmetto sought the help of global branding agency Ragged Edge to tell a new story about clean energy. With Palmetto dedicated to helping consumers take control of their energy through smarter tools and per...
The sound of rum: Bacardí's new sonic model
Despite having dramatically progressed over the past decade, sonic branding can still sometimes feel rigid or ‘corporate’. Abbey Bamford explores how Bacardí and Resister broke the rules to create a new sonic mod...
Crystal ball: Transform readers’ predictions for 2026
We asked brand design leaders worldwide for their biggest predictions for 2026. Many foresee a backlash against AI-generated output, while others predict a year of maximalist design and the rise of sonic branding. Her...
The Scoop with Tom Gilbert
Transform catches up with Design Bridge and Partners’ group executive creative director, Tom Gilbert, at Paradigms brand summit. He discusses the benefits of working for a large global agency, how AI is being utilised...
How American restaurant brands are balancing nostalgia and modernisation
When the logo redesign of a 56-year-old American restaurant brand, Cracker Barrel, sparked cultural controversy that prompted a rebrand reversal in one week this summer, the conversation reached beyond aesthetics. Lis...
Up, up and away!
British flight search aggregator and travel agency Skyscanner has its eyes set on becoming a globally recognised brand. Its director and global head of brand design ops, Carla Sandhu, sits downs with Transform editor...
Viral culture has turned online communication on its head. Now what?
Sinthu Satchi, UK country manager at Onclusive, weighs up the opportunities and drawbacks of viral culture for brands. Viral culture has thrown social listening into...
Postcard from Toronto
For the past seven years, Glen D’Souza has worked at Forsman & Bodenfors’ Toronto office as ECD and then head of creative. Following the news that his office will be joining 72andSunny’s ‘Creative Collective’ to b...
Let’s stop treating limited editions like marketing fireworks
When every brand is screaming for attention, Muriel Schildknecht, executive creative director at Lonsdale Asia, proposes that maybe the smartest move isn’t louder design offering short term rewards....