The Irish Distillers brand, which dominates the global Irish whiskey market, turned to international brand design agency JDO to unify its family of whiskeys. The revised identity aims to evolve and elevate the portfol...
Articles
Postcard from Milan
Gianni Tozzi, global chief creative officer at FutureBrand, chats to Transform about Milan’s creative verve, Italy’s emerging societal trends and how FutureBrand accounts for local nuance....
CHARGE Awards marks a decade of change in the energy space
The CHARGE Energy Branding Awards marked its tenth year with a glittering celebration by the banks of the Bosphorus in Istanbul tonight (13 October), coinciding with the annual CHARGE Europe conference. The event has become a refer...
Eye-opening experiences
Transform editor Jack Cousins sits down with renowned experience designer Nathalie van Sasse van Ysselt. Fresh from her talk at OFFF festival in Barcelona, the pair discuss her career, what defines a strong brand expe...
Transform Awards North America announces 2025 winners
On another enthralling night at the Edison Ballroom in Manhattan, the Transform Awards North America celebrated the continent’s very best rebranding and brand development projects. This year’s projects – from healthca...
Innovation rooted in empathy
In recent years, companies have started paying greater attention to the needs of wider audiences in their brand design. From vibrating football shirts to flexible typography, David Benady uncovers how inclusivity is b...
Five minutes with Ross Mawdsley
Transform editor Jack Cousins caught up with Skyscanner’s director and global head of visual design, Ross Mawdsley, at Paradigms brand summit in Marrakesh. The pair discussed Skyscanner’s internal creative revolution...
Engine Digital builds digital-first brand experience for Beem Credit Union
Engine Digital has launched a flagship brand website for Canadian company Beem Credit Union, created from the merger of Gulf & Fraser and Interior Savings. Designed to position Beem as both member-first and digita...
Lonsdale crafts new identity for France’s Château de Fontainebleau
Branding and design agency Lonsdale has created a new visual identity for Château de Fontainebleau, one of France’s largest royal châteaux. Launched to coincide with European Heritage Days, its logo comprise...
Thirst launches Res, a protein fruit punch designed for gamers
Global beverage design agency Thirst has created Res, a first-of-its-kind protein fruit punch built to fuel the gaming community. Positioned as “energy with byte,” the brand challenges the tired tropes of energy and p...