• Transform magazine
  • August 18, 2018

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Articles

Have a trademark failure, have a KitKat

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The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European Court of Justic...

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#TransformTuesday: 31 July

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Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards: Simply Business

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A winner at the 2018 Transform Awards Europe, Simply Business and Start Design recount the rebrand journey and the ways in which the former’s internal culture and app platform influenced its new approach to branding...

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Disconnect between external and local identity for French place brand

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As the capital of the quiet and rural Nièvre Department in central France, Ville de Nevers is a town characterised by its mediaeval and Renaissance heritage. Acclaimed for its art, architecture and rich history, Nevers, often...

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Implementation, by any other name

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For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges related to...

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Refreshed brand links Tribe and college more closely

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The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American presidents. Its athl...

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Place branding: Tel Aviv

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Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports on the Me...

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Brand experience report ranks 43 healthcare providers

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With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, healthcare...

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Brand value measured in billions of dollars

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When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or value like...

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Rebranding risk management

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For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true risk mana...

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@transformsays

Latest rebrand of @DavidstowUK Cheddar cheese by @BrandOpus draws inspiration from the product's place of origin -… https://t.co/nh2cQZt9Te
Property company @Criterion_Cap partners with branding agency @RaggedEdge to launch new hotel brand,… https://t.co/mQ8l7MBu1b
One of the most popular single malt Scotch whiskies @GlenfiddichSMW collaborates with @agencyspace to introduce its… https://t.co/ONK2BF2F4X