Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...
Articles
Reimagining Mauritius’ hidden gem
La Vallée des Couleurs, a leading tourist destination on the island of Mauritius in the Indian Ocean, was struggling to communicate its more adventurous side. Abbey Bamford explores how Brand Lounge reinterpreted...
The challenges of branding for the legal sector
Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....
Sonic branding with empathy
Alexander Wodrich, managing director at why do birds, chats about his Transform Award-winning work for US insurance company Amica....
The Scoop with Ken Kirton
Transform sits down with Hato co-founder and creative director Ken Kirton to discuss his agency’s playful approach to design, why it fosters human-centred collaborations and the benefits of running a global creative s...
The Verdict: Superfeet’s new look redefines performance
About the work Superfeet, the global leader in performance insoles, has unveiled a bold brand evolution in partnership with creative agency MLTI NYC, redefining its commitment to innovation and athletes. The comprehensive rebrand...
How we rebranded LS Power and what's next for Prophecy
Neil Goklani, Anne Swan and Jen LaFiura discuss their work for North American power and energy infrastructure brand LS Power at the Transform Awards....
How we repositioned Confluent Health
Rik Haslam, executive creative partner, US at BrandPie, talks at the Transform Awards North America about his agency's work with Confluent Health, a nationwide network of musculoskeletal (MSK) health companies....
How we designed the identity for KFC's new spin-off brand
Rowe's chief creative officer, Dante Romano, and creative director of environments, Ashley Randolph, discuss Saucy, a new restaurant concept created on behalf of Yum! Brands....
Angus’ A-Z of logos: Virgin
Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...