Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...
Articles
Developing an in-agency AI manifesto
Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...
Addicted to Recovery movement adopts optimistic identity
Hoping to challenge what it deems to be common misconceptions around addiction, the Addicted to Recovery movement centres around a podcast by the same name that launched this week. Turning to EveryFriday, the London-b...
Angus’ A-Z of logos: Gucci
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...
New Pets at Home wellness products identity designed by StormBrands
Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...
Media brand Good-Loop reveals new identity
Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to...
Transform Awards Asia 2024 open for entries
Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to rec...
Kun Milk brand characters undergo radical transformation
Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction w...
Mobile tax platform Taxfix undergoes brand evolution
With Taxfix having moved from disruptor to leader in the tax filing field since its founding in 2017, the company turned to Finnish design studio Kallan & Co to craft a new identity to match its increased market p...
New beauty brand designed to celebrate midlife women
With the identity of And Begin crafted by UK-based brand and packaging design firm Sunhouse, the start-up offers customisable skincare solutions. The brand was specifically designed to challenge conventional narrative...