Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....
Articles
BrandMe crafts bold identity for New Originals Company to challenge plant-based norms
Vienna-based New Originals Company partnered with BrandMe to develop a visual identity that reflects its mission to evolve the European plant protein market. The challenge was to stand apart from the category’s conven...
BrandMe creates visual identity for Água Serra da Estrela’s sustainability movement
Sumol Compal partnered with creative agency BrandMe to develop the identity for Para Que Nunca Acabe, a long-term environmental movement led by its natural mineral water brand, Água Serra da Estrela. The challeng...
Free The Birds crafts bold brand identity for Avon’s new fragrance line ‘Perfect Nonsense’
![FTB X Avon Perfect Nonsense [5]](/media/19300/ftb-x-avon-perfect-nonsense-5.png?anchor=center&mode=crop&width=316&height=160&rnd=133934191980000000)
Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was...
How brands are building identity in the metaverse
Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...
Iris Worldwide rebrands with bold rallying cry for creativity and cultural relevance
Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodi...
DuPont reveals electronics spinoff brand, Qnity
Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott. B...
Design vs devotion: Why football club rebrands walk a finer line than most
Jon Dignam, creative director at OurCreative., explains what makes rebranding football clubs particularly tricky, and why it’s worth ensuring the outcome feels both respectful and progressive....
Fifty Thousand Feet reimagines itself as an independent brand consultancy
Fifty Thousand Feet, known for its work with brands like Salesforce and Knoll, has rebranded to mark its shift from creative agency to independent brand consultancy. The challenge was to express its strategic depth an...
Scout Lab brings clarity to healthcare with rebrand for AI platform Healthee
Scout Lab partnered with Healthee, an AI-powered platform simplifying employee healthcare, to craft a brand identity that builds trust and navigational ease in a notoriously complex space. The challenge was to create...