London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....
Articles
Bruhn Coffee co. brews criminal brand with Intertype Studio
The brand design for new boutique coffee shop Bruhn Coffee co. plays on founder Norman Bruhn’s distant family connections with lawbreakers back in Australia. The business partnered with strategic brand design agency I...
Betterfly gains its wings with DesignStudio
Personalised protection platform Betterfly partnered with global branding agency DesignStudio to tell the company’s story and truly capture ‘The Betterfly Effect’. Be...
The price we will pay for the brands we love
Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...
Roc Technologies elevates its branding with Designhouse
Technology services provider Roc Technologies sought to improve its visual identity and user experience with the help of Designhouse. The altered visual identity includes a mythical creature, and has been introduced a...
Why luxury brands are becoming storytellers and art curators (and you should too)
Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...
Unlocking success: The role of brand strategy and purpose in rebranding a national energy company
Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....
Transform Awards proud to announce Europe 2024 winners
Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The continent’s very best...
Brands are everything, everywhere, all at once
Jovan Buac is the executive director of marketing and growth EMEA at Landor. He offers readers three simple rules that he applies in his work when designing brands to meet the needs of an increasingly demanding world....
Brand transformation. Everyone’s talking about it, but are they really doing it?
Josh Hunt, managing director at global brand agency Brand Potential, believes the word ‘transformation’ is overused in the context of rebranding. He explains what a real brand transformation is all about....