• Transform magazine
  • August 15, 2018

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Amy Sandys

Place branding: Tel Aviv

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Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports on the Me...

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Pink isn’t just for girls

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Branding products for a female audience is a challenge that, when done well, can transform a business. But when done poorly, can create condescending, stereotypical or brand-damaging communications. Amy Sandys examines gender-...

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#TransformTuesday: 24 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Interbrand brings consistency and localism to IGA rebrand

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Most people have a favourite supermarket. From Target in the US to Tesco in the UK to Carrefore in France, many are household names and have become integral parts of their local economies. In fact, this local aspect is often w...

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#TransformTuesday: 17 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Akashi-Tai sake reveals new brand identity and artisan design

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Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption of Japan...

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Brand experience: Stafford House

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Creating a place where English language students could not only learn, but broaden their educational experiences allowed Stafford House International to take a new strategic approach to its branded environment. Amy Sandys repo...

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#TransformTuesday: 3 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Sweden named most reputable country by Reputation Institute

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Widely regarded as an idyllic region of social provision, economic balance and environmental sustainability, the countries of Scandinavia are hard to beat in terms of citizen happiness. Now Sweden, a country recognised as much...

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London's iconic Leicester Square reveals new place brand and logo

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Somewhere in London there’s a place home to one of the UK’s earliest statues of William Shakespeare, a place featuring the world's largest sweetshop and a place once known as London’s most renowned duelling location. Perhaps s...

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