• Transform magazine
  • July 21, 2017

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Amy Sandys

Bodmin Jail's brand experience

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The Cornish civil parish of Bodmin has, over the years, been subject to numerous myths. Perhaps most famous is its mythical big cat, which after numerous sightings has become known as ‘the Beast of Bodmin Moor.’ Yet perhaps t...

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#TransformTuesday: 18 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Place branding: Denmark

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Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and postivity. Amy Sandys reports on its cultural and arts heritage...

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Be, recharged by PB Creative

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Up until recently, there would be nowhere else to visit on a post-work Friday evening than the local pub. Recent trends in keeping fit, alternative exercise and ‘clean’ eating have, however, led to a paradigmatic shift to how...

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Building a dynamic identity for the Great Exhibition of the North

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As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the city’s no...

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Now welcoming entries for the Transform Awards Europe 2018

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Benchmarking the journeys brands make for almost a decade, the Transform Awards Europe should be a key date in every communicator and brand strategist’s calendar. In March this year, the Transform Awards Europe 2017 heralded...

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#TransformTuesday: 11 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Diving into sensory experience

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To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand experiences?...

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Wolff Olins creates buzz for Hive market expansion

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Evocative of the bustling activity of modern family life, ‘Hive’ was chosen as the perfect name for British Gas' modern smart home system. Digital and remotely-enabled, Hive enables users to regulate abodes from their mobile...

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#TransformTuesday: 4 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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