• Transform magazine
  • June 18, 2018

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Amy Sandys

Why place branding is not about the logo

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Can you define a place with a word? Asked by Julian Stubbs, founder of UP THERE, EVERYWHERE (UP) and creator of the International Place Branding Event Liverpool 2018, this question encapsulated last week’s day-long place bran...

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Cosmetics brand Lush launches controversial #SpyCops campaign

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Given that Lush’s usual product selection spans soaps, shampoos and exotic natural ingredients, it was a surprise to shoppers when the high street brand unveiled its latest campaign. Focusing on what it calls ‘Spycops,’ Lush...

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#TransformTuesday: 5 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Place branding: Estonia

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Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

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Soho restaurant Kricket releases cookbook with Indian-inspired design

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Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton lo...

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B&B studio and Path create vibrant brand expression for Simply Cook

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How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in their sophi...

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Preview: the International Place Branding Event Liverpool 2018

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On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

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#TransformTuesday: 8 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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Wolff Olins brands Parisian gallery, Lafayette Anticipations

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Built around the epitaph of being ‘A unique encounter of creativity and commerce, accessible to all,’ the Paris, France-based Galeries Lafayette is a department store unique among its counterparts....

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