Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Amy Sandys
Sweden named most reputable country by Reputation Institute
Widely regarded as an idyllic region of social provision, economic balance and environmental sustainability, the countries of Scandinavia are hard to beat in terms of citizen happiness. Now Sweden, a country recognise...
London's iconic Leicester Square reveals new place brand and logo
Somewhere in London there’s a place home to one of the UK’s earliest statues of William Shakespeare, a place featuring the world's largest sweetshop and a place once known as London’s most renowned duelling locati...
Why place branding is not about the logo
Can you define a place with a word? Asked by Julian Stubbs, founder of UP THERE, EVERYWHERE (UP) and creator of the International Place Branding Event Liverpool 2018, this question encapsulated last week’s day-long pl...
Cosmetics brand Lush launches controversial #SpyCops campaign
Given that Lush’s usual product selection spans soaps, shampoos and exotic natural ingredients, it was a surprise to shoppers when the high street brand unveiled its latest campaign. Focusing on what it calls ‘Spycops...
#TransformTuesday: 5 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Place branding: Estonia
Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...
Soho restaurant Kricket releases cookbook with Indian-inspired design
Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Br...
B&B studio and Path create vibrant brand expression for Simply Cook
How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in the...
Preview: the International Place Branding Event Liverpool 2018
On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverp...
