• Transform magazine
  • October 20, 2017

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Amy Sandys

#TransformTuesday: 26 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Creating a universal brand for Radio 4's Desert Island Discs

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The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presenter Roy Pl...

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ICS rebrand shapes the future of shipping

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Founded in 1921, the International Chamber of Shipping (ICS) represents the interests of the global shipping industry and its stakeholders. It also promotes international cooperation between its affiliated organisations. A re...

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#TransformTuesday: 19 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Advertising giant WPP announces merger of five leading brand agencies

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In a surprising move, five of the most renowned branding agencies have announced they plan to combine to create one cohesive global brand agency following a restructure at parent company WPP. Set to launch in January 2018, th...

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#TransformTuesday: 12 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Bell Pottinger Asia rebrands amid South Africa racism row

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It has not been a good week for Bell Pottinger. On Monday, trade body the Public Relations and Communications Association (PRCA), which oversees global public relations standards, announced a unanimous decision to expel Bell...

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Key commuter line South West Trains rebrands as South Western Railway

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As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train companies opera...

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Lantern creates destination brand for resilient Newington Estate

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Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing strategy....

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Jkr rebrands the Diana Award with future-facing identity

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On 31 August 1997, Princess Diana, former wife of future king Prince Charles, mother to princes William and Harry, and renowned national treasure, died in a car accident. The whole world stood still. Yet, despite the shock an...

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