• Transform magazine
  • July 20, 2018

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Amy Sandys

Place branding: Estonia

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Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

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Soho restaurant Kricket releases cookbook with Indian-inspired design

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Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton loc...

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B&B studio and Path create vibrant brand expression for Simply Cook

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How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in their sophis...

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Preview: the International Place Branding Event Liverpool 2018

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On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

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#TransformTuesday: 8 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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Wolff Olins brands Parisian gallery, Lafayette Anticipations

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Built around the epitaph of being ‘A unique encounter of creativity and commerce, accessible to all,’ the Paris, France-based Galeries Lafayette is a department store unique among its counterparts....

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D&AD Awards announces 2018 winners

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Held 24-26 April at the iconic Old Truman Brewery in east London’s equally iconic Brick Lane, the 56th annual Design and Art Direction (D&AD) festival and awards provided a platform for the world’s design and advertising indus...

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#TransformTuesday: 10 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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RAF celebrates centenary with new brand campaign

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Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign created by...

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