• Transform magazine
  • September 25, 2018

Top

Amy Sandys

#TransformTuesday: 3 July

TT logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Sweden named most reputable country by Reputation Institute

Sweden .jpg

Widely regarded as an idyllic region of social provision, economic balance and environmental sustainability, the countries of Scandinavia are hard to beat in terms of citizen happiness. Now Sweden, a country recognised as much...

Read More

London's iconic Leicester Square reveals new place brand and logo

LSQ gif.jpg

Somewhere in London there’s a place home to one of the UK’s earliest statues of William Shakespeare, a place featuring the world's largest sweetshop and a place once known as London’s most renowned duelling location. Perhaps s...

Read More

Why place branding is not about the logo

Liverpool.jpg

Can you define a place with a word? Asked by Julian Stubbs, founder of UP THERE, EVERYWHERE (UP) and creator of the International Place Branding Event Liverpool 2018, this question encapsulated last week’s day-long place brand...

Read More

Cosmetics brand Lush launches controversial #SpyCops campaign

Lush cosmetics.jpg

Given that Lush’s usual product selection spans soaps, shampoos and exotic natural ingredients, it was a surprise to shoppers when the high street brand unveiled its latest campaign. Focusing on what it calls ‘Spycops,’ Lush h...

Read More

#TransformTuesday: 5 June

#TT - 5 June.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Place branding: Estonia

-boulders_5_v2.jpg

Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

Read More

Soho restaurant Kricket releases cookbook with Indian-inspired design

Kricket-cookbook-london-soho-cool-cover-design-detail_preview.jpeg

Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton loc...

Read More

B&B studio and Path create vibrant brand expression for Simply Cook

Simply Cook 1.jpg

How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in their sophis...

Read More

Preview: the International Place Branding Event Liverpool 2018

Liverpool.jpg

On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

Read More