• Transform magazine
  • February 19, 2018

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Amy Sandys

Branding royalty: the brand value of the British monarchy

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It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand Finance...

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Why brands should embrace simplicity

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Global branding firm Siegel+Gale has been a vocal advocate for brand simplicity since the firm was founded in 1969. But, in an increasingly complex and multi-channel world, why should brands, organisations and workplaces reta...

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#TransformTuesday: 21 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Typography-led identity for Alpine city of Annecy

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Annecy, a city located in the Haute-Savoie department in the French region of Auvergne-Rhône-Alpes, close to the borders of Switzerland and Italy, is one of those rare places which offers something for everyone. Crystal clear...

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Family (and friends) rebrands UK's leading ethical coffee brand

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According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the world. Coffe...

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#TransformTuesday: 14 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Spotlight on Imperial College Business School

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With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys reports...

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#TransformTuesday: 7 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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'Proptech' platform Settled rebrands real estate transactions

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Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sector drive...

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Place branding: Costa Rica

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A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

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