• Transform magazine
  • July 20, 2018

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Amy Sandys

Sense of belonging in University of Roehampton rebrand

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Competition among UK universities is at an all-time high. With rising tuition fees and an increasingly competitive work environment, people of university age are becoming more selective about where they choose to study. In tur...

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#TransformTuesday: 6 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Lantern rebrands Californian fitness brand Strut This

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In recent years, sport and wellbeing has gone from simply a pastime to a lifestyle choice. The boom in social media sites such as Instagram provide an impetus to look good, as well as feel good – globally, a huge variety of br...

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Spotlight on King's Cross and Union Square

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Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum-ent...

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Controversial crest redesign for Leeds United

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Located in the county of West Yorkshire, the city of Leeds is the UK’s fourth biggest urban economy. The city is the largest financial and legal centre after London, and its dense urban population means, among other things, th...

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WPP brand agency merger named as Superunion

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In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup has toda...

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Emirates named UAE's best-received brand for third year

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For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained in the v...

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#TransformTuesday: 16 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradigm...

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#TransformTuesday: 9 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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