Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...
Amy Sandys
Packaging rebrand for Firefly soft drinks
Buoyed by the popularity of health-driven and money-saving initiatives such as Dry January and Go Sober for October, soft drinks marketed toward the 18+ category have enjoyed something of a renaissance in recent years...
The Partners rebrand Shakespeare's Globe theatre
Situated in the borough of Southwark, on London’s bustling South Bank, the Globe Theatre was founded in 1599. Originally a space for William Shakespeare and his then-troupe of fellow actors to perform plays, the Globe...
Australian cosmetics brand Jurlique launches brand campaign
The beauty industry is changing. Driven by the proud heritage of skincare brands such as the Body Shop and Neal’s Yard Remedies, as well as increased consumer awareness about the ethics behind beauty products, global...
Epic new identity for Epic Drama channel
In a media landscape characterised by increasing choice, competition and new digital formats, the launch of a new television channel can be risky. However, if the channel’s associated brand work and visual identity re...
Middle East Brand Summit 2018 programme announced
Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand...
Sense of belonging in University of Roehampton rebrand
Competition among UK universities is at an all-time high. With rising tuition fees and an increasingly competitive work environment, people of university age are becoming more selective about where they choose to stud...
#TransformTuesday: 6 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
Lantern rebrands Californian fitness brand Strut This
In recent years, sport and wellbeing has gone from simply a pastime to a lifestyle choice. The boom in social media sites such as Instagram provide an impetus to look good, as well as feel good – globally, a huge vari...
Spotlight on King's Cross and Union Square
Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the trans...
