• Transform magazine
  • November 25, 2017

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Amy Sandys

Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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#TransformTuesday: 3 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Brand experience: Giraffe World Kitchen

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For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigates...

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#TransformTuesday: 26 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Creating a universal brand for Radio 4's Desert Island Discs

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The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presenter Roy Pl...

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ICS rebrand shapes the future of shipping

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Founded in 1921, the International Chamber of Shipping (ICS) represents the interests of the global shipping industry and its stakeholders. It also promotes international cooperation between its affiliated organisations. A re...

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#TransformTuesday: 19 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Advertising giant WPP announces merger of five leading brand agencies

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In a surprising move, five of the most renowned branding agencies have announced they plan to combine to create one cohesive global brand agency following a restructure at parent company WPP. Set to launch in January 2018, th...

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#TransformTuesday: 12 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Bell Pottinger Asia rebrands amid South Africa racism row

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It has not been a good week for Bell Pottinger. On Monday, trade body the Public Relations and Communications Association (PRCA), which oversees global public relations standards, announced a unanimous decision to expel Bell...

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