Located in the county of West Yorkshire, the city of Leeds is the UK’s fourth biggest urban economy. The city is the largest financial and legal centre after London, and its dense urban population means, among other t...
Amy Sandys
WPP brand agency merger named as Superunion
In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup...
Emirates named UAE's best-received brand for third year
For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained...
#TransformTuesday: 16 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Embracing the Avant Garde in Russia Tourism brand
A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to...
#TransformTuesday: 9 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Place branding: Edinburgh
Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...
Regional brands damaged by Catalan referendum, says report
While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another refe...
An audio brand for Alpine energy
In the northernmost point of Italy, close to its borders with Austria and Switzerland, lies South Tyrol. Harnessing a mixture of Italian and Germanic cultural heritage, the province is situated entirely in the Alps, l...
Hiyacar, a rebrand for the sharing economy
The end of the 20th century and the dawn of the internet age has seen a profound effect in how goods and services are negotiated and traded. Amid a plethora of trading platforms and online sharing sites, perhaps one o...
