• Transform magazine
  • February 21, 2019

Top

Brittany Golob

Place branding: Danzhai, China

-Screen Shot 2018-10-09 at 12.50.24 pm.jpg

Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of internal to...

Read More

#TransformTuesday: 12 February

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Historic-modern typography reinvigorates Museum of Iceland's brand

Grapevine_205x135_3000.jpg

With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompting Icela...

Read More

#TransformTuesday: 29 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Fun-filled design meets FMCG strategy in Livia's rebrand

Livia's_Millionaires.png

Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia's rebrand...

Read More

Molson portfolio draws on heritage, visual equity in rebrand

molson_canada_can_wall_stack.jpg

Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its sports teams...

Read More

Tech and luxury brands show their strength in Global 500

alloy-wheel-3943626_640.jpg

One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer base and a...

Read More

Music sets the stage for theatre company rebrand

Music_NToS_01.jpg

For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre from atten...

Read More

Uncovering the Olympic brand story at the Olympic Museum

IMG_3433.JPG

For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by mi...

Read More

#TransformTuesday: 22 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Page 1 of 20