• Transform magazine
  • August 15, 2018

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Brittany Golob

Whisky range unites craft experimentation with brand heritage

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Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collaborations...

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Design-led medical clinic changes diagnostic approach

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In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centuries, and...

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#TransformTuesday: 14 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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State of play

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Brand and communications in the gaming industry relies on community engagement, brand partnerships and effective targeting of audiences. Brittany Golob investigates the ways in which gaming is changing and what the future hold...

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Brand profile: Kohler

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Kohler’s global faucet design strategy was revolutionised due to cultural research that helped the company maximise its product range, while at the same time driving internal change within the business. Brittany Golob reports...

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Implementation, by any other name

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For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges related to...

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Refreshed brand links Tribe and college more closely

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The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American presidents. Its athl...

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Brand value measured in billions of dollars

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When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or value like...

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Finding the digital way with Waze

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At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

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Five minutes with John Gambell

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Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John Gambell disc...

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