• Transform magazine
  • October 23, 2018

Top

Brittany Golob

The whole world in your Palm

palm2.png

Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were first a no...

Read More

Allergen free, but personality packed ice cream brand developed

YoricaPackVisual_V2_FINAL.jpg

Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many were lef...

Read More

California dreamin' drives place brand transformation

Screen Shot 2018-10-10 at 10.56.11 am.png

The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that get portray...

Read More

Luxury shows strength in Best Global Brands report

louis-vuitton--1264_LvNow_Patches_Series_DI3.jpg

Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new growth i...

Read More

Place, diplomacy and perception at upcoming City Nation Place conference

1280x720-2832-0550.jpg

Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations as to ef...

Read More

Ice cold warmth for Norwegian telco brand

Ice – Website Images – Master – 11.jpg

Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the Norwegian...

Read More

Weight Watchers loses the weight to become WW

Screen Shot 2018-09-28 at 4.37.44 pm.png

Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fail. But t...

Read More

Dunkin' drops Donuts, still has doughnuts

04_Dunkin_Appendix_OOH_WildPosting.jpg

According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and neighbour...

Read More

Periods, repackaged

Screen Shot 2018-09-21 at 11.26.10 am.png

From surfer slang to Alicia Silverstone in Clueless to cartoon character Betty Boop, the name ‘Betty’ has become associated with femininity. Now in the UK, it’s becoming associated with feminine hygiene....

Read More

Marriage of motion and music at Royal Opera House

ROH_POSTER_4 LO RES.jpeg

The Royal Opera House is a London institution. So much so, that it is synonymous with the plaza in which it resides, Covent Garden. But, it is also synonymous with world-class dance and theatre....

Read More

Page 1 of 17