• Transform magazine
  • August 18, 2019

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#TransformTuesday: 6 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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BSA’s rebrand gives stammerers a voice

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Stammering - or stuttering - is a relatively common speech problem characterised by unintentional repetitions and extensions of sounds, syllables, and silent pauses. It currently concerns about 700.000 people in the UK, and i...

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Best city brands are authentic and unique on global scale, report shows

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The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examines what c...

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Emotional engagement is a gateway to innovation, survey shows

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Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty, narrowin...

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Nasa’s Artemis writes a new chapter in space programmes

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Getting ready to take mankind back to the Moon by 2024, Nasa has unveiled a logo for the Artemis project, with the objective to send the first humans to Mars. As a tribute to the space organisation’s history and the Moon land...

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#TransformTuesday: 30 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Snacking brand holds hands with families and children for better nutrition

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Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a positive m...

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Future of brands is nostalgic and local, report shows

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New York-based media agency Um has identified four key trends shaping contemporary consumer behaviour, and it has offered guidelines on maintaining brand relevance in the 'remix culture.’ Authenticity and identity will play a...

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#TransformTuesday: 23 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Gaining the Upperhand in the gin industry

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Design agency BrandOpus has partnered with Upperhand gin to create a drink for the resilient. Founder Alberto Borin has designed and packaged his gin in conjunction with the New York, Melbourne, and London based design agency...

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