• Transform magazine
  • June 27, 2017

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Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government assumes...

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Dynamic new look for International Floorball Federation

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Founded in 1986, the International Floorball Federation (IFF) has remained the principle governing body for the sport, with the likes of Jamaica, Pakistan and Malaysia symbolising the federation’s global expansion to 62 membe...

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Going for the orange in Oregon State rebrand

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The mighty Beavers of Oregon State University are now rather long in the tooth, having fought it out with Pac-12 competition since helping found the conference in 1915. Now, the team, and the university, are putting a new fac...

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#TransformTuesday: 6 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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YouTube releases new typeface to coincide with live streaming offering

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American video sharing company, YouTube, has released its own typeface, YouTube Sans, inspired by the brand’s widely-recognised play button. The launch comes as the company announces the arrival of YouTube TV, its own paid-mo...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Carefree campaign for FT Weekend brand

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Among the giants of international print journalism, there are a few titles which stand out through brand image alone. The Wall Street Journal’s bold and historical lettering is instantly recognisable among a plethora of compe...

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Everest expedition is opportunity for brand and for history

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Summiting the highest mountain on Earth has always been a perilous endeavour. But now, melting glaciers and high levels of foot traffic present more challenges to climbers. Even...

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Häagen-Dazs unveils refreshed visual identity

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The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Hollowed-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydrants unt...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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@transformsays

Want your company or agency #rebrand to appear in #TransformTuesday? Email asandys@transformmagazine.net now:… https://t.co/col75tydvA
Global ice-cream brand @HaagenDazs_US releases youthful, excitable new #identity: #Bronx #icecreamhttps://t.co/WuXXFQKceq
Did you know? French high-speed rail service, TGV, is now known as #inOui. Read about it here:… https://t.co/g0rr2Xawea