• Transform magazine
  • February 18, 2019

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Rockwell Automation rebrand fails to convey brand’s message

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US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font monogram against...

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Leatherman retools its logo

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For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand continuity...

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Norwegian heritage shoe company rebrands with nod to its past

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As more and more iconic and luxury brands turn to the same minimalist, sans serif fonts and logos to exude a more digital, modern feel, a few classic brands are rejecting this move in favor of a more singular approach....

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Mega Marshmallows blends fun and fluffiness together in fresh brand

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Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing the word ‘marsh...

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Gin brand 'upends' branding expectations

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It's hard for a new gin brand to establish itself amid a sea of boutique gin brands, bars and distilleries, but UpEnd gin is entering the fray with style and nuance. UpEnd has invested in its packaging and flavour profile to c...

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Vintage and freshness come together in Quaker Oats’ new icon

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After losing a few pounds in 2012, the Quaker Oats man gets another rebrand positioning Quaker as a business for healthy products. A new logo has recently been released for American...

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Montréal Alouettes reach for new heights in brand refresh

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Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand. The Mo...

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‘Doodles’ campaign offers a sweet twist on serious message

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Extracurricular activities can represent a sizable chunk of the average family budget. Parents rightly want to ensure that their children are getting as many benefits as possible from the after-school activities they take part...

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#TransformTuesday: 5 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Zara logo redesign sparks debate among brand experts and consumers

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A new season, a new collection and a new logo for Zara. Last week many noticed the removal of the sans serif font, that Zara has toted since 2010, and in its place a new overlapping font was revealed....

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