• Transform magazine
  • April 26, 2019

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News

New York Jets reveal a full-scale rebrand

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Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acquisition...

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Tourism Fiji values happiness over wealth in new place brand

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In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year survey;...

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Storytelling and sustainability emphasised in craft cider rebrand

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Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the world, cider i...

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#TransformTuesday: 9 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Bison icon brings strength, recognition to US coffee chain

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A rebrand by Carpenter Collective has brought US-based PT’s Coffee back to its Midwestern American roots. PT’s Coffee’s new logo and packaging is slick, allowing the brand to move away from its previously dated identity....

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Transform to recognise Young Contenders in European brand industry for second year

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The branding world is brimming with excellent young talent. Transform's Young Contenders recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative and innovati...

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Budapest goes glam with Ellie Goulding

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Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to Me,’ the...

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#TransformTuesday: 2 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Culture, colour and archaeology in Lanzarote museum brand

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Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Africa, that...

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10th annual Transform Awards celebrates winners

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The introduction of the winners book for an early Transform Awards Europe read, “We don’t need endless surveys and statistics to demonstrate the importance of a company’s identity. We’re surrounded by daily reminders of corpo...

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