• Transform magazine
  • October 23, 2017

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Sowing the seeds for instant mash brand

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In the United States, the state of Idaho is synonymous with the potato. The ‘Grown in Idaho’ designation has achieved awareness across the country. And Idahoan Foods has used that to its advantage in the development and sale...

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China and the rise of a nation brand

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Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the royalty...

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Estate agent Yopa rebrands for modern property market

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Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differentiator is...

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UEFA Nations League branding sparks excitement for international football

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The Union of European Football Associations (UEFA) has come a long way since its inception in 1954. Now comprised of 55 national association members, its assortment of competitions sees revenue figures currently exceed €4bn,...

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#TransformTuesday: 3 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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#TransformTuesday: 26 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous secto...

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Brand experts set to take centre stage at Restaurant and Bar Design Show 2017

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The hospitality industry is fast evolving. Approximately 4.5m people now work within its remit, and with the British Hospitality Association recording 23.7% of its workforce EU migrants, there’s no doubt that the industry fac...

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Creating a universal brand for Radio 4's Desert Island Discs

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The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presenter Roy Pl...

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ICS rebrand shapes the future of shipping

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Founded in 1921, the International Chamber of Shipping (ICS) represents the interests of the global shipping industry and its stakeholders. It also promotes international cooperation between its affiliated organisations. A re...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi