• Transform magazine
  • April 30, 2017

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Wondrous winter

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Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection of alpin...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Meat-free meal appeal

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Once upon a time, the British diet was dominated by meat. It formed part of breakfast, lunch and dinner, particularly on more affluent tables; even during the late 20th century, meat was considered a healthy and integral comp...

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Brand communications and the misrepresentation of women

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David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t lived u...

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Bold change

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A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity across...

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Bringing own label to the table

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Almost 170 years ago, in June 1847, tea-dealer and resident of Blackpool, UK, Edwin Henry Booth, opened a shop named The China House and began trading under the E.H. Booth & Co. Ltd. When, 16 years later in 1863, Booth added...

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In the bottle

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The popularity of craft beer has led to the growth of microbreweries all around the world. With increasing competition in the marketplace, it’s difficult for these breweries to stand out and expand their customer base. Butcom...

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#TransformTuesday: 7 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Live from Dubai Lynx 2017

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From eleventh year to eleventh hour, the annual Dubai Lynx International Festival of Creativity gets underway today, showcasing a maelstrom of creative influence. Bringing together distinguished professionals from a host of i...

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Taking it to the limit

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In 1946, as India battled the death throes of a fading empire and the country’s profound fissures gave way to its looming partition, a middle-aged, semi-literate man, driven by the poverty that engulfed him, gave British rule...

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@transformsays

Global #design agency @the_partners helps to rebrand @METIintl's search for intelligent life: #alienshttps://t.co/phDd7F6yHN
We interview @hootsuite CMO, Penny Wilson, on why 2017 is the year for social to embrace its human side: @hootpennyhttps://t.co/b28hUTcxC9
Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj