• Transform magazine
  • August 20, 2018

Top

News

Refreshed brand links Tribe and college more closely

image_handler.aspx.jpg

The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American presidents. Its athl...

Read More

Brand experience report ranks 43 healthcare providers

Healthcare.jpg

With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, healthcare...

Read More

Brand value measured in billions of dollars

church-2465148_1280.jpg

When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or value like...

Read More

Rebranding risk management

occ_logo_color_rgb-300x300.png

For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true risk mana...

Read More

New, urban foraging-inspired brand identity for Miller Harris’ fragrances

Miller 2.jpg

Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by urban foraging, Lo...

Read More

Rebrand for Czech Ice Hockey reflects national identity

czech_hockey_ad_02.jpg

Ice hockey, the Czech Republic’s national sport, has been embedded in Czech culture for over 100 years. In preparation for the upcoming season, the governing body of ice hockey in the Czech Republic and one of the founding mem...

Read More

Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith

DB_FS_BENJAMIN_009.jpg

The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its diverse cultures and c...

Read More

#TransformTuesday: 24 July

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Wind of change rustles leaves at Sydney’s Royal Botanic Garden

Australian botanic gardens 1.png

Located in the heart of Sydney, Australia, the Royal Botanic Garden Sydney spreads across 74 acres and counts 202 years of heritage as one of the most important historic botanical institutions in the world....

Read More

Finding the digital way with Waze

Waze_Suzuki.png

At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

Read More