• Transform magazine
  • August 22, 2017



Transcending tradition in sausage production


In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sausage pro...

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#TransformTuesday: 1 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Drone experts take flight with refreshed identity

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It was estimated at this year’s International Drone Expo, held in Shanghai earlier this month, that the projected value of the global drone industry will reach $90 billion by the year 2025. Currently, there are over 20,000 dr...

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Shaken not stirred


‘Vodka martini, shaken not stirred’ is one of the most famous lines in the history of film, a cocktail that goes with the glamour of agent 007. However, that same cocktail would be everything but glamorous in a can. Fortunate...

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Designing a deletion for charity rebrand

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In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disorder, the...

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Wacoal Europe, a fashionable rebrand

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There are companies that put a high premium on image, but none take image as seriously as fashion companies. Lingerie company Wacoal Europe has gone through a rebrand in order to reach a wider audience while reaffirming its c...

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All becomes one

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Over the years, global deregulatory policy has cleared the path for business to flourish within telecommunications. Examples such as the US’ 1996 Telecommunications Act and India’s 1999 New Telecom Policy saw various countrie...

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A rebrand worth its Saxa salt


‘Pass the salt’ is perhaps one of the most common requests heard among a group of people enjoying a meal together. And, if the meal is taking place in the UK, chances are the salt being passed is Saxa. First established in 19...

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SurveyMonkey rebrands for the future

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Since 2016, SurveyMonkey has been reconsidering its brand positioning. The reflection phase resulted in a rebrand that includes a new logo and a new mission, 'Power the curious.' The company also presented new products and sp...

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Refreshing a legend, behind the scenes of Wimbledon's brand


Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 weeks prior...

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Creative agency @pollittpartners puts employee and visitor experience at heart of @LandsecGroup #rebrand:… https://t.co/aDdQ8nVe2O
RT @TransformSays: Don't forget! Send us your best #rebrand projects and appear in tomorrow's #TransformTuesday: https://t.co/VsHkHrGEZj ht…
Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE