The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck speed, it’...
News
Belgian alt radio station Studio Brussel relaunches as multimedia platform
As consumer engagement with brands has increased, so have consumer expectations. Brands are now expected to represent more than just a simple product or service, and are now often aligned with a specific identity or lifestyle....
Transform Awards North America announces call for entries for 2019 program
Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual identities...
Perfection Fresh ‘seals’ the past up in new rebrand
Sometimes brands need to leave something behind to refresh their identity. This is what family-owned produce farmer Perfection Fresh is trying to achieve, with a new logo that feels like a new start....
Australian Space Agency’s new logo draws on Australian skies to build brand identity
The new Australian Space Agency logo shows how great concepts can lead to good quality logos and strengthen a brand’s identity. The Australian Space Agency wants us to know that it c...
Brands search for sustainable packaging solutions
Pro Carton put together a list of the most ‘environmentally-friendly’ brands of 2018, showing different solutions for sustainable packaging. Brands and businesses are moving towards...
Historic-modern typography reinvigorates Museum of Iceland's brand
With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompting Icela...
Report shows how to regain brand strength after a downfall
Brands struggle to maintain their brand strength and relevance over a long period of time, report shows. But there seems to be a solution to the issue. Growth is vital for any busine...
HSBC announces new sound identity
Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ becomes more than HSBC...
Italian hand gestures inspire new coffee shop in London
Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields in...
