• Transform magazine
  • December 11, 2018



Keep it simple, brands


Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....

Read More

Five minutes with Alex Moulton

Alex Moulton.jpeg

Trollbäck+Company is a design studio dedicated to building strategic identities, sustainable brands and moving experiences. Chief creative officer Alex Moulton talks about the studio’s work and the challenges in today’s brandi...

Read More

#TransformTuesday: 13 November


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

New ownership structure supported by renaming


Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professional serv...

Read More

Five minutes with Pam August

pam august.jpeg

Renowned low-cost Canadian airline WestJet, has recently undergone a rebrand, focusing on its shift into a global brand. Pam August, director of culture activation at WestJet, talks to Communicate magazine about the rebrand an...

Read More

Fine campaign for fine wine


Local wine producer based in the south of England, Nyetimber, has collaborated with independent creative design agency Deep, to roll out a new campaign across the UK. The campaign was launched on the occasion of Nyetimber’s ne...

Read More

Interactive video campaign attracts tourists to Charleston

Kim's Story 2.JPG

Charleston, the charming city located in South Carolina founded in 1670, is known for its picturesque beauty, with cobblestone streets, horse-drawn carriages and pastel-coloured houses. Now, for the eighth year in a row, the c...

Read More

Employer Brand Management conference features varied, exciting programme for December event

EBM Conference logo-07.png

The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the past...

Read More

Waitrose packaging free from food allergies, full of flavour


The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that, until r...

Read More

Dead Sea beauty products reinvigorated by updated positioning

180817_Ahava Press Images5.png

Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry leaders, Isra...

Read More