• Transform magazine
  • December 11, 2018

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Keep it simple, brands

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Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....

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Five minutes with Alex Moulton

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Trollbäck+Company is a design studio dedicated to building strategic identities, sustainable brands and moving experiences. Chief creative officer Alex Moulton talks about the studio’s work and the challenges in today’s brandi...

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#TransformTuesday: 13 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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New ownership structure supported by renaming

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Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professional serv...

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Five minutes with Pam August

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Renowned low-cost Canadian airline WestJet, has recently undergone a rebrand, focusing on its shift into a global brand. Pam August, director of culture activation at WestJet, talks to Communicate magazine about the rebrand an...

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Fine campaign for fine wine

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Local wine producer based in the south of England, Nyetimber, has collaborated with independent creative design agency Deep, to roll out a new campaign across the UK. The campaign was launched on the occasion of Nyetimber’s ne...

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Interactive video campaign attracts tourists to Charleston

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Charleston, the charming city located in South Carolina founded in 1670, is known for its picturesque beauty, with cobblestone streets, horse-drawn carriages and pastel-coloured houses. Now, for the eighth year in a row, the c...

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Employer Brand Management conference features varied, exciting programme for December event

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The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the past...

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Waitrose packaging free from food allergies, full of flavour

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The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that, until r...

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Dead Sea beauty products reinvigorated by updated positioning

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Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry leaders, Isra...

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