• Transform magazine
  • March 28, 2017

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

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Valley of vineyards

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Neighbour to Australia and comprised of two main islands in the southwestern Pacific Ocean, New Zealand’s sweeping mountains and beautiful beaches make it the dream destination for many aspiring travellers. A colourful histor...

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Brushing up big data

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Celebrated as one of the most influential figures in modern science, Alan Turing once wrote of himself, “I’m afraid that the following syllogism may be used by some in the future. Turing believes machines think. Turing lies w...

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#TransformTuesday: 21 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Redefining nature

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In bygone days of fellmongers, wool staples and malodorous public tanneries, brothers Cyrus and James Clark embarked on a shoe-making odyssey that would lift the Clark name well beyond its modest 19th century Somerset origins...

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Culture code

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In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cu...

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Time for some TLC

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Drastically transforming one’s appearance, while desirable, is often met with worry as it can be seen as masking or even altering the personality of the individual. The Lovely Clinic, a new cosmetic surgery clinic, hopes to c...

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Quenching the thirst

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This week, the announcement of a multi-year partnership sees the National Basketball Association’s (NBA) minor league rebranded as the all-new Gatorade League (G-League), making it the first U.S. league to be named solely aft...

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The beauty of imperfection

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As social media feeds flood with pictures of neatly constructed smoothie bowls, beautifully stacked sandwiches and symmetrical breakfasts, it feels the pressure is on to present food in a constant state of perfection. Yet one...

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#TransformTuesday: 14 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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@transformsays

Brand or agency with a great new #rebrand? Email asandys@transformmagazine.net to appear in #TransformTuesday:… https://t.co/z7gFb9Doal
RT @TransformSays: @JaguarRacing appoints @gorillaz guitarist, Noodle, as brand ambassador for #FormulaE circuit: https://t.co/vxfj2Q0TRN h…
RT @cedepe: @TransformSays Just discovered your amazing content! Why do emotion-driven brands succeed? #brandeq https://t.co/lMQtZig3Cp htt…