• Transform magazine
  • April 27, 2018

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Brands must differentiate to survive

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Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain. Comp...

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Mixed berries and fruit mix things up in cider category

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“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says of the re...

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University of Northampton rebrands in an effort to stand out

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Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want to feel...

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South African Tourism’s campaign to restore South Africa’s reputation

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With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential. South Afric...

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US Open tennis tournament launches new logo

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The United States Tennis Association has launched a new logo for the U.S. Open tournament. One of the most important and old tennis championships in the world, the logo was designed by New York-based independent graphic desig...

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#TransformTuesday: 3 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards MENA shortlist celebrates best in brand

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The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage brands, star...

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Santander updates logo and enters digital age

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Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a growing trend...

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#TransformTuesday: 27 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards Europe winners represent best in European branding

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One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the business behin...

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@transformsays

UK-based mortgage service company @Trussle launches rebrand by @RaggedEdge that modernises the traditionally comple… https://t.co/kiiQAT8Ihc
RT @_amyms: At @dandad today and tomorrow representing @TransformSays. Come and say hello! 👋 #DANDAD18 https://t.co/BRNtGMMUZu