• Transform magazine
  • April 26, 2019

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United Airlines engages in gradual rebrand

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A company will often engage in a full-scale rebrand when it wants to reposition its audiences’ perceptions. For example, American Airlines rebranded in 2013 as it was emerging from bankruptcy and Frontier Airlines rebranded a...

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Carlsberg UK makes bold statement with new campaign

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‘Carlsberg, probably the best beer in the world' is an ambitious statement to make, and an even harder one to execute. Therefore, Carlsberg UK realised that it could no longer vouch for this famous promise and came to terms w...

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#TransformTuesday: 23 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Disney capitalises on positioning to encourage children to change the world

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A child’s imagination shouldn’t be underestimated. As is proven in Disney’s newest collaboration with children’s invention experts Little Inventors for its ‘Dream big’, princesses campaign. This initiative is created to inspi...

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City Nation Place conference addresses high stakes for brand UK

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While UK-based place branding professionals have been trying to plan in an uncertain Brexit world, any place can change in an instant. It’s in holding the value of places on the one hand and the changeability of the world on...

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Survey by Studio Graphene reveals good marketing is a challenge for startups

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Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conducted by St...

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Cancer Research UK launches new 'Pledge' campaign

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Cancer is a word that carries with it the connotations of pain, suffering, loss and fear. Millions of people have succumbed to its deadly effects, and millions more are without a loved one because of it. Thus, medical institu...

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Dove promotes girls’ confidence in new campaign with Kelly Rowland

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Today, it takes nothing more than a scroll through social media, to shake young girls’ self-esteem. Universal Music’s creative division Globe worked with Dove, and American singer songwriter Kelly Rowland in a new campaign vi...

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Nike stays fresh with customisable experience

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After launching Nike ID, an initiative, which made it possible to customise your own Nike shoes, in 2000, the concept had become out-dated and needed a fresh view. The new site allows more possibilities and freedom of design...

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#TransformTuesday: 16 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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