• Transform magazine
  • April 26, 2019

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2019 Employer Brand Management Awards winners announced

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For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitments to ac...

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Cutrin returns to Nordic roots with rebrand

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Cutrin, a Nordic hair care brand, which was recently rebranded by global brand design agency JDO. Cutrin’s products celebrate Nordic women and uses the northern environment as inspirational icon for its branding....

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Tokyo Olympics branding progresses with 500 days to go

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With just under 500 days to go until the opening ceremony of the Tokyo Olympics in 2020, the brand development of the games is in full swing. The Tokyo Organising Committee has u...

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#TransformTuesday: 12 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Shortlist announced for 2019 Transform Awards MENA

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For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy and have...

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Mercedes Benz film celebrates its founding woman

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Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....

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Turkish Airlines partners with Imagination to launch experience identity

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Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is ensuring t...

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Channel 4’s streaming service gets makeover

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Channel 4’s streaming platform, All4, has gained a new brand identity after being successfully relaunched. Its new logo was developed by Channel 4’s in-house agency 4creative and branding agency DixonBaxi who together transfo...

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Organic ingredients inspire new packaging design for tea brand

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A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....

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McKinsey builds new confident identity based on contrasts

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Management consultancy McKinsey & Company has announced a confident visual identity with a new logo, a proprietary typeface and a number of different applications. The rebrand was conceived by brand agency Wolff Olins to buil...

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