• Transform magazine
  • June 21, 2018



B&B studio and Path create vibrant brand expression for Simply Cook

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How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in their sophis...

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Preview: the International Place Branding Event Liverpool 2018


On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

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#TransformTuesday: 8 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Brands make a big impact at 2018 Transform Awards MENA

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The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of branding...

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Peter Dinklage teams up with Estrella for sun and brand strategy


Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture some of...

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Kermit the Frog leaps into the world of typeface design


The muppets are an integral part of most people’s childhoods. Whether they were born in the 1960s or 2000s, the figures of Kermit the Frog, Miss Piggy, Gonzo and Statler and Waldorf, offer a nostalgic trip down memory lane....

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New England museum unveils bright, modern brand

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North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a world supe...

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#TransformTuesday: 1 May


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Wolff Olins brands Parisian gallery, Lafayette Anticipations

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Built around the epitaph of being ‘A unique encounter of creativity and commerce, accessible to all,’ the Paris, France-based Galeries Lafayette is a department store unique among its counterparts....

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DewGibbons + Partners introduces Da Vinci-inspired rebrand

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After 21 years of operation, any company would be in need of a change. In an ever-evolving world, change is not a sign of weakness, but a sign of progress; vital for any organisation that wants to improve and survive in a comp...

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