• Transform magazine
  • August 18, 2019

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Fontsmith's new style guide helps designers classify typefaces

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Type foundry Fontsmith has released a style guide for graphic designers, to help them decipher and recognise the most common Latin typefaces. The world of type design is in const...

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Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

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A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, particularly whe...

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BT Group's new identity shows the purple side of the brand

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To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunications, putting em...

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#TransformTuesday: 2 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Five Minutes With Colin Clark

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Head of strategy and planning at launch marketing agency Five by Five, Colin Clark believes brands must experience in first person what the audience does. He discusses experiential marketing and taboos in branding, advancing...

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Opinion: Should sustainability be part of your brand essence?

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Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the planet. For b...

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My Roti Place gets bold and spicy brand

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To mark its debut in the heart of Toronto, Indian restaurant chain My Roti Place has unveiled its visual identity, including interior design, signage, logo and web presence. The branding process was conceived by C&D Group....

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#TransformTuesday: 25 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Reinvention and heritage retention in brand development at Cannes Lions

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Reinventing a brand is not simply the process of crafting a new visual identity or audio brand or positioning strategy. Sometimes, reinvention – and transformation – requires a consideration of the company’s place in the worl...

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Valmarc rebrand innovates data intelligence with insight

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Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....

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