• Transform magazine
  • January 20, 2018

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Designers ask, 'WhatTheFont?'

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In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know their bac...

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New beer brand reflects vibrant Angolan culture

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Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attributable...

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Transform Awards Asia-Pacific 2017 winners announced

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Far beyond creativity, the entrants of this year’s Transform Awards Asia-Pacific understand the complexities of branding. Yet as projects further diversify, each year the parameters of success are widened. This year’s work sp...

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#TransformTuesday: 5 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Stonehill Taylor introduces refreshed visual portfolio

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Architecture and interior design firm, Stonehill Taylor, has introduced its first brand refresh since its inception in 1986. Over the years, the firm has made significant steps in expanding its portfolio, moving into the hosp...

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Charitable organisation Crimestoppers rebranded by The Team

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Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide information whic...

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#TransformTuesday: 28 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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F1 introduces first new visual identity since 1993

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When Formula One introduced its ‘flying one’ logo, designed in 1987 by London-based agency, Carter Wong, as its official trademark at the start of the 1993 season, the sport was beginning to revolutionise. The widespread use...

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Mr Cooper greets the home lending sector

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It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Working with Phen...

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Global toy brand TOMY launches sub-brand, Toomies

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“We Toomies love to have fun! We love surprising and delighting both you and your child. You may call us quirky, but we’re serious about not taking playtime too seriously.” So begins the introduction to newly-launched Toomies...

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@transformsays

Atlantic Media Strategies, the creative consultancy company of magazine and publisher @TheAtlantic, rebrands under… https://t.co/gUu4q8hFPt
Update: Anthony Cox, associate director and head of strategy at @DragonRougeUK, shares his opinion of the @guardianhttps://t.co/u9roJvaf9r
Russia brand banned from @pyeongchang2018 Olympics following ruling by International Olympic Committee: #IOChttps://t.co/HVNc9en26b