• Transform magazine
  • April 19, 2024

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Transform Awards proud to announce Asia 2023 shortlist

Asia Shortlist

This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recogn...

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Luxury sky bar Noxe undergoes innovative rebrand by Blacksheep UK

02 Noxe Summary Blacksheep

The Barcelona-based cocktail bar, Japanese restaurant and nightclub – located in the Marriot-owned W Hotel – sought the help of Blacksheep to bring movement and instil energy into the brand. The international design t...

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New teen beauty brand indu unveiled

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London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun...

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Alliance Healthcare reveals new UK private insurance brand

Kindred Monogram Magnet

The private insurance provider, named Kindred Health, was created in response to the NHS facing excessive challenges which have impacted its level of care. Alliance turned to London-based Chromatic Brands to craft an...

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Tropicana reveals Kids Smoothies brand identity

Stormbrands Trop Kids Smoothie 1

Crafted by international creative brand agency STORMBRANDS, the Tropicana Kids Smoothies brand design aims to be fun, reassuring and distinctive, as well as hoping to stand out from the likes of Innocent and Happy Mon...

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Brand New Conference 2023: Ade Chong’s story as a brand designer

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On the second day at the annual Brand New Conference, Studio Chong’s founder, Ade Chong, gave a passionate talk to a jam-packed Harris Theatre in Chicago about her career and two favourite brands she has crafted over...

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Beauty giant Avon reveals global rebrand

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The work by London-based Free The Birds builds on Avon’s new ‘Embrace Your Power’ brand positioning, designed by Wunderman Thompson and unveiled in January. Free The Birds’ work extends to the iconic beauty brand’s ne...

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Vietnamese teen milk brand Malto reimagined by M – N Associates

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The Ho Chi Minh-based branding and creative design agency was called on by Malto’s mother brand, LOF, to craft a new design which fits with its overarching strategy, ‘Choosing your happiness.’ M – N Associates was res...

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Belgian opera house latest campaign utilises AI

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In anticipation of a new season, Brussels’ distinguished opera house, La Monnaie, sought help from global agency Base Design to craft its latest campaign to promote the production of Wagner’s Ring Cycle. The theme of...

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Cancer Research UK logo and tagline rebranded

CRUK DBP PR 02

Aiming to bring scientific progress and human impact to life within the brand, Cancer Research UK turned to WPP-owned Design Bridge and Partners. Along with reimagining the logo and tagline of the world’s largest char...

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