• Transform magazine
  • September 25, 2018

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North America

The shortlist

CONGRATULATIONS TO ALL THOSE SHORTLISTED IN THE TRANSFORM AWARDS NORTH AMERICA 2018

 

Best use of a visual property

Boston Properties and Don’t Panic Partners

Brooklyn Symphony Orchestra and Superunion x HAWRAF

Kasowitz Benson Torres and Living Group

Kernel’s Popcorn Limited and Jump Branding & Design

Tic Tac and 121

United Rentals and MerchantCantos

 

Best use of copy style/tone of voice

CUNY - City University of New York and Siegelvision

Kasowitz Benson Torres and Living Group

Konica Minolta and Frank, Bright and Abel

 

Best brand experience

Amazon and Household

Intel Corporation with 2LK and Moving Brands

Riley Rose and FutureBrand

 

Bets use of packaging

Constellation Brands Beer Division: Corona and Interbrand

Hain Celestial / MaraNatha and CBX

Land O’Lakes and CBX

Oui by Yoplait and Pearlfisher

Seedlip and Pearlfisher

Valvoline and CBX

 

Best wayfinding or signage

University of Colorado, Colorado Springs and ArtHouse Design

University of Rochester Medical Center and ArtHouse Design

 

Best use of audio branding

Tegna and Sixième Son USA

 

Best use of typography

Brooklyn Symphony Orchestra and Superunion X HAWRAF

 

Best internal communications during a brand development project

Aptiv and Landor

Capgemini and Brandpie

GE Power and MerchantCantos

 

Best creative strategy

Aptiv and Landor

Bell and FutureBrand

CUNY - City University of New York and Siegelvision

GE Power and Merchant Cantos

Kasowitz Benson Torres and LivingGroup

Watermark and Brandpie

 

Best brand evolution

Bell and FutureBrand

Brooklyn Symphony Orchestra and Superunion x HAWRAF

Capgemini and Brandpie

Jefferson and FutureBrand

Kernel's Popcorn Limited and Jump Branding & Design

Woosh Beauty and Interbrand

 

Best strategic/creative development of a new brand

Konica Minolta and Frank, Bright & Abel

Riley Rose and FutureBrand

VICI Properties and Thackway McCord

 

Best naming strategy

Riley Rose and FutureBrand

Soluna and Catchword

VICI Properties and Thackway McCord

Voya Financial and Labbrand

                                                       

Best development of a new brand within an existing brand portfolio

Konica Minolta and Frank, Bright & Abel

 

Best corporate rebrand following a merger or acquisition

Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand

Tapestry, Inc and Carbone Smolan Agency

Watermark and Brandpie

 

Best brand development project to reflect changed mission/values/positioning

Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand

Kasowitz Benson Torres and Living Group

 

Best rebrand of a digital property

Kasowitz Benson Torres and Living Group

 

Best visual identity from a charity/NGO/non-profit

Make-A-Wish and Rule29

Parkinson’s Foundation and Ultravirgo

St George’s Society and Landor

 

Best visual identity from the financial services sector

VICI Properties and Thackway McCord

Voya Financial and Labbrand

 

Best visual identity from the food and beverage sector

Seedlip and Pearlfisher

 

Best visual identity from the professional services sector

Capgemini and Brandpie

Dale Carnegie & Associates, Inc. and Carbone Smolan Agency

Kasowitz Benson Torres and Living Group

Shearman + Sterling and Siegel+Gale

 

Best visual identity from the technology, media and telecommunications sector 

DXC and Siegel+Gale

GroundTruth and Siegel+Gale

Konica Minolta and Frank, Bright & Abel

Watermark and Branpie

 

Best visual identity from the transport and logistics sector

Bell and FutureBrand

 

Best visual identity from the travel, leisure and tourism sector

Cincinnati Ballet and LPK

Comfort and Landor

 

The winners of the ‘Best overall visual identity’ and the ‘Grand Prix’ will be announced on the night.

 

Sponsors

Align your brand with this global celebration honoring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor, Transform magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

Are you interested in supporting the Transform Awards? 

Get in touch with Andrew Thomas, publishing editor of Transform Magazine and Awards, using the details below.

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008