• Transform magazine
  • December 13, 2018

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Melina Thalassinou

Transform Awards: Simply Business

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A winner at the 2018 Transform Awards Europe, Simply Business and Start Design recount the rebrand journey and the ways in which the former’s internal culture and app platform influenced its new approach to branding...

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Brand experience report ranks 43 healthcare providers

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With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, healthcare...

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New, urban foraging-inspired brand identity for Miller Harris’ fragrances

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Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by urban foraging, Lo...

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Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith

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The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its diverse cultures and c...

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Wind of change rustles leaves at Sydney’s Royal Botanic Garden

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Located in the heart of Sydney, Australia, the Royal Botanic Garden Sydney spreads across 74 acres and counts 202 years of heritage as one of the most important historic botanical institutions in the world....

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The five most common branding mistakes made by small businesses

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Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn affects n...

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Spotlight on Inchcape Shipping Services

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Beyond simply moving goods from place to place, Inchcape Shipping Services is becoming a technology solutions provider in the shipping industry. It needed a refreshed brand in order to communicate that new purpose and help it...

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Light, medium, black

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Crafting bespoke typefaces has become more common, particularly among digital-first brands. How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? Melina Thalassinou rep...

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Museum in Iceland transforms into a more modern version of itself

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After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland....

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#TransformTuesday: 10 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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