• Transform magazine
  • June 20, 2018

Top

Melina Thalassinou

Atlanta Hawks uses immersive experience to promote sponsorships

HAWKS-CASE-STUDY-IMG_20180307_145652.jpg

Maybe 3D technology and interactive screens are not the first things that come to mind when talking about sports campaigns. However for the Atlanta Hawks it’s apparent that the team’s branding is transitioning from a static, p...

Read More

Eat Natural launches summertime brand experience

A selection of EN bars.jpg

Eat Natural, the British snack bar company, has partnered with creative agency Hot Pickle to produce and manage its ‘Made in the Makery’ full immersive experience initiative all through the summer. The campaign, which starts i...

Read More

Propercorn’s recipe for success

Rectangle_Single.jpg

Propercorn, a purveyor of healthy and GM-free popcorn, came to be when co-founder Cassandra Stavrou noticed that low-calorie and organic snacks was becoming a big selling trend due to the fact that buyers were becoming mindful...

Read More

Rum and Captain Jack Sparrow part ways in new Bacardi launch

bacardi.jpg

Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

Read More

University of Northampton rebrands in an effort to stand out

Northampton2.jpg

Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want to feel...

Read More

South African Tourism’s campaign to restore South Africa’s reputation

South African Tourism advertising campaign (4).jpg

With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential. South African t...

Read More

US Open tennis tournament launches new logo

usopen1.jpg

The United States Tennis Association has launched a new logo for the U.S. Open tournament. One of the most important and old tennis championships in the world, the logo was designed by New York-based independent graphic design...

Read More

#TransformTuesday: 3 April

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Chinese brands grow total brand value by record amount

tencent.jpg

China has become one of the most competitive markets in the world with its brands having an exponential rise of 271% in value over the past five years, establishing a reputable presence in the global markets. With many compani...

Read More

Santander updates logo and enters digital age

Santander.jpg

Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a growing trend in...

Read More