• Transform magazine
  • December 12, 2018

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Melina Thalassinou

Yoga centre rebrand aligns heritage with modern practice

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Yoga is all about detail, precision and alignment. To reflect that, Iyengar Yoga Center in Boise, Idaho, partnered with brand agency, Williams Murray Hamm, to create a new visual identity that addresses the improvement of phys...

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Corporate leaders discuss strategies for building lifestyle brands

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Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s lifestyle...

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TGI Fridays friendly brand appeals to a wider audience

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The success in a marketing campaign lies in the emotions it will evoke. The emotional impression a campaign will leave is what will make potential consumers think of a certain brand when making a decision....

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Five minutes with Ron Cregan

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The growing number of packaging regulations in the food and drink sectors often stifle designers’ creativity. Ron Cregan, founder of Endangered Species, a membership organisation working across multiple categories under threat...

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#TransformTuesday: 2 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Run like a girl, score like a girl

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It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. With that mindset...

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Pastry company bakes brand awareness into fresh campaign

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Not that anyone needs more encouragement to like pastry, but creative agency Space has produced a campaign for manufacturer of frozen pastry, Jus-Rol, to rekindle people’s love for the brand. The campaign follows Jus-Rol’s new...

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Beauty Bay’s makeover for digital-first strategy

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With a rebellious proposition to ‘Break the Rules’ and an arresting visual identity that incorporates bright colours and bold imagery, Beauty Bay has cleverly decided to turn its focus on its biggest target audience of 16-25 y...

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Oreo and Cadbury tempt consumers with sugar-induced joy

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Snacks may not bring happiness, but they can definitely help. The perfect companion to a hot cup of tea on a rainy afternoon, Oreo and Cadbury haven't become two of the most well-known snack brands for no reason....

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#TransformTuesday: 25 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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