• Transform magazine
  • October 21, 2018

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Melina Thalassinou

Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci, who was...

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#TransformTuesday: 7 August

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Every week, Transform examines recent rebrands and updated visual identities. For more from #TransformTuesday, follow @Transformsays...

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Rolling Stone magazine rolls out refreshing rebrand

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The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its musical cove...

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative pr...

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Have a trademark failure, have a KitKat

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The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European Court of Justic...

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#TransformTuesday: 31 July

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Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards: Simply Business

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A winner at the 2018 Transform Awards Europe, Simply Business and Start Design recount the rebrand journey and the ways in which the former’s internal culture and app platform influenced its new approach to branding...

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Brand experience report ranks 43 healthcare providers

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With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, healthcare...

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New, urban foraging-inspired brand identity for Miller Harris’ fragrances

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Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by urban foraging, Lo...

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Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith

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The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its diverse cultures and c...

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