• Transform magazine
  • March 24, 2019

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Melina Thalassinou

Spotlight on Coty

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Cosmetics master brand Coty recently acquired P&G’s Beauty division, prompting the need for cultural change and a brand repositioning. Melina Thalassinou reports on the resulting affirmation of diversity, beauty and transpare...

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Brand experience: Oman Arab Bank

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For one of Oman’s biggest brands, Oman Arab Bank, a better in-branch experience became the centrepiece of a brand repositioning strategy that encouraged a more personal relationship between the bank and its customers. Melina...

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Five minutes with Lee Fasciani

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A brand’s relationship with technology is crucial for the intensely digitally focused business world of today. Keeping up with the times, incorporating the next best thing in technology and offering optimum digital expression...

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Five minutes with Pete Hayes

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Consumers are increasingly environmentally aware and looking for products and services that support their sustainability efforts. But what role do brand designers play in all this? Pete Hayes, co-director of brand identity an...

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#TransformTuesday: 11 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Mexican chain Wahaca sports playful, new look

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In the saturated market of casual dining, standing out is hard, especially when there are new brands popping up every day. For the UK’s Mexican street food restaurant chain Wahac...

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Microsoft changes app icons to ‘get out of people’s way’

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Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding. A task...

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#TransformTuesday: 4 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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New brand broadens scope and awareness for British Academy

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The British Academy, UK’s national body for the humanities and social science, has introduced a new visual identity , which mirrors the academy’s evolution, growth and influence across the UK, with it shaping policy and enric...

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Five minutes with Yego Moravia

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Yego Moravia, executive creative director at global creative studio Stink Studios LA, has helped to build and lead the Los Angeles office of Stink Studios, working with client partners such as WeTransfer, Netflix, and Nike. N...

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