• Transform magazine
  • October 19, 2018

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Features

What’s your type?

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Typography can help define a brand and influence the way in which a company is perceived by its stakeholders. These three typography experts contribute their thoughts and experiences in designing, applying and implementing typ...

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Open Sesame!

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Once upon a time (in fact, only fifteen years ago towards the height of the west’s first dotcom boom), was the beginning of a modern-day fairy tale to rival 1001 Arabian Nights. Jack Ma, a school teacher from Hangzhou, near Shanghai, founded...

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Taking Brands Beyond Binary

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The ways in which digital affects brand communications has become increasingly complex as businesses struggle to change internally while remaining competitive externally. Dean Quinn investigates It used to be so easy. Get a nice, easily reco...

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Heard mentality

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Brands must be both seen and heard. The ways in which a brand’s audio assets are developed can have a huge impact on the effectiveness of that brand’s communications. Ruth Wyatt investigates. Sound is an intensely visceral sense, second only...

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In shining armour

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Security services firm GardaWorld found it had outgrown its brand as it grew globally. Brittany Golobdiscusses the ensuing brand repositioning With a global fleet of over 5,000 armoured cars and trucks, security services firm Garda had a ver...

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Dress the town green

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M&S encourages its consumers to engage with sustainable purchasing, but it has also become a resilient brand where sustainability is concerned. The company’s global Plan A programme has positioned the brand as one pursuing environmental...

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Profile

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Breaking new ground It’s obvious from the first five minutes of talking to Simon Barrow that his background is in advertising. Tall, silverly handsome and old enough to be of the generation that is coy of their age, Barrow’s avuncular manner...

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Forwarding address

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The journey the Deutsche Post and DHL corporate identities have taken over the past half-century, have seen the two companies join together harmoniously. DHL’s reputation as a reliable post carrier allowed it to branch out suc...

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Wally Olins 1930 – 2014

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Brand in action

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On the seven seas Who: Maersk Group What: Maersk Group is one of the world’s largest logistics providers and is comprised of a number of business arms with a shipping fleet that includes 192 container shipping vessels, 172 oil tankers, 184 s...

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