• Transform magazine
  • October 23, 2018

Top

Features

Digital strategy and the lap of luxury

liz1-700x537.jpg

Luxury brands are some of the most prominent retailers in the Middle East and North Africa, and yet their brand strategies and digital communications largely fail to cater to local audiences. How can luxury brands adapt their...

Read More

Brand in Action: Chip off the old block

saelen_branding_ws1635-700x552.jpg

Who: Saelen and TS Industrie What: The Saelen and TS Industrie brands had a long history in European green waste solutions. Yet, a series of acquisitions and changes to the business...

Read More

Computing the impact of sustainability

Dell-131030-7567-Web-700x517.jpg

With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...

Read More

Plain sailing at Lippincott

Rick-Wise-700x753.jpg

In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise. In mos...

Read More

A brand is forever, not just for Christmas

evolution-revolution-700x421.jpg

At a breakfast last month, co-hosted with independent creative engagement agency Rufus Leonard, discussing the development of the corporate brand, brand managers shared their thoughts about the modern comms landscape and the c...

Read More

Evolution in east London as Canary Wharf Group rebrands

2014-07-24-09.31.16-700x933.jpg

“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary Wharf to...

Read More

The simple life at Siegel+Gale

S+G-Howard-Belk-700x286.jpg

As global brand strategy agency Siegel+Gale gears up for the autumn publication of its annual Global Brand Simplicity Index, Transform magazine catches up with co-CEO and chief creative officer Howard Belk....

Read More

A rock and a hard place

The Rock of Gibraltar stands at a mighty and auspicious precipice. It overlooks three countries, two continents, one of the most important bodies of water in the history of the world and the place in which the Atlantic Ocean e...

Read More

Staying afloat

slide_features_stayingAfloat.png

Every quarter we’ll ask brand experts from around the world to rebrand or reposition a historical organisation or event. This quarter, we look at the impact of the Titanic disaster on White Star Line’s brand credibility...

Read More

The tiger awakens

slide_features_theTigerAwakens.png

FMCG markets in Asia are diverse, colourful and engaging as they cater to experienced and new consumers alike. Packaging must thus be versatile and exciting across all sectors and countries. Maureen Byrne examines some of the...

Read More