• Transform magazine
  • February 21, 2018


Hassan Butt

WPA Pinfold steers new brand identity for Arriva

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In 1997, Arriva’s emergence as a key player in the inter-urban transport environment was typified by its first business venture outside of the UK. A decade later, Arriva had secured major contracts across Europe, and in 2010,...

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Corporate Content Awards 2018 winners announced

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Held at the prestigious Victory Services Club in Marble Arch, last night’s inaugural Corporate Content Awards captured the exemplary efforts at the core of corporate storytelling. Yet from creativity-driven campaigns to narra...

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Brand Finance’s Global 500 Ranking highlights world’s most valuable brands

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Topping the Global 500 Ranking, Amazon’s expansion beyond the online retail space has transformed the brand into what David Haigh, CEO of Brand Finance, calls, “An unstoppable force.” Yet the business valuation consultancy’s...

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Basketball England updates visual portfolio in collaboration with Mosquito


Basketball has long been a steady component of Britain’s sports network. Part of the school curriculum, its integration as a key activity across the UK has led to competitive success for its regional and national teams. Its g...

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Vatican reveals new brand strategy in collaboration with Accenture Interactive

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During his short time as pontiff, John Paul XXIII was once asked by a journalist, “How many people work at the Vatican?” His response humorously affirmed, “About half of them.” Yet despite a cheerful allegory for the relaxed...

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The Guardian welcomes tabloid format and digital redesign

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UK newspaper the Guardian has today launched a new format for its print publication, departing from the larger custom-Berliner to a more compact tabloid aspect ratio. The redesign also welcomes a new interface across the Guar...

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Transform Awards Europe 2018 shortlist announced

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Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationally, rebra...

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Far from home


Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands appro...

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DixonBaxi develops immersive visual experience in Formula E partnership


Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sports tech i...

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Sustainable futures: Centrica


UK utilities company Centrica has led the way in sustainability and CSR. Its ownership of brands like Hive has helped it ingrain sustainable principles throughout the business. Hassan Butt reports...

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