• Transform magazine
  • July 20, 2017


Hassan Butt

Transform Awards MENA 2017 shortlist announced


Developing at a pace beyond measure, the MENA region continues to harness brand development through industry advancement and collaboration that, more than ever before, speaks to the true power of the journeys brands make. As the fourth ann...

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Wondrous winter

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Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection of alpin...

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Sustainable futures: Seeing 20/20


The sustainability of the planet will impact the long term sustainability of every brand, place and organisation. For that reason, many brands have developed 2020 sustainability strategies, which they will try to complete in...

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Live from Dubai Lynx 2017


From eleventh year to eleventh hour, the annual Dubai Lynx International Festival of Creativity gets underway today, showcasing a maelstrom of creative influence. Bringing together distinguished professionals from a host of i...

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Taking it to the limit

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In 1946, as India battled the death throes of a fading empire and the country’s profound fissures gave way to its looming partition, a middle-aged, semi-literate man, driven by the poverty that engulfed him, gave British rule...

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Employer Brand Management Awards 2017 shortlist revealed


Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting fu...

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Pole position

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Gracing the parc fermés of the 2015 Formula One season, McLaren’s MP4-30, designed by distinguished racing specialists, Tim Goss and Neil Oatley, marked a new chapter in McLaren Racing’s history. Yet its departure from Merced...

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In conversation with Sir Richard Branson


Building an empire: Speaking with the founder of the Virgin Group, Sir Richard Branson, and Virgin’s former MD for Japan Mike Inman, Hassan Butt discusses brand extensions and the ethos of an entrepreneurial business in this...

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Stretch of the imagination


Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates This feature...

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Brushing up big data

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Celebrated as one of the most influential figures in modern science, Alan Turing once wrote of himself, “I’m afraid that the following syllogism may be used by some in the future. Turing believes machines think. Turing lies w...

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