• Transform magazine
  • September 23, 2017


Hassan Butt

Five minutes with Nick Vaus and Paul Domenet


Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has long favou...

Read More

Marriott International announces expansion of extended-stay brand

Residence Inn London - Kensington kitchen.jpg

In 1932, Nobel prize-winning American writer, Ernest Hemingway, checked in to the Hotel Ambos Mundos on the Calle Obispo in Old Havana, Cuba. Hemingway’s room, a modest suite on the fifth floor, was to become the writer’s hom...

Read More

Dynamic new look for International Floorball Federation


Founded in 1986, the International Floorball Federation (IFF) has remained the principle governing body for the sport, with the likes of Jamaica, Pakistan and Malaysia symbolising the federation’s global expansion to 62 membe...

Read More

YouTube releases new typeface to coincide with live streaming offering


American video sharing company, YouTube, has released its own typeface, YouTube Sans, inspired by the brand’s widely-recognised play button. The launch comes as the company announces the arrival of YouTube TV, its own paid-mo...

Read More

Häagen-Dazs unveils refreshed visual identity


The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Hollowed-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydrants unt...

Read More

Firing on all cylinders

Detroit Pistons 4.png

In 1996, one of the National Basketball Association’s (NBA) most celebrated teams, the Detroit Pistons, based in Detroit, Michigan, made the decision to completely overhaul its longstanding brand identity. In the process, the...

Read More

Transform Awards MENA 2017 winners announced

Smaller TransMENA 2017.jpg

Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding re...

Read More

Taking frequent flyers to new heights


Virgin Australia’s award-winning frequent flyer programme, Velocity, has made the recent choice to refresh its visual identity. The decision comes after the expansion of Virgin Australia’s loyalty offering tops polls as one o...

Read More

Employer Brand Management Awards 2017 winners announced


The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous judging pro...

Read More

Transform Awards Europe 2017 winners announced

Transform Euro 2017.jpg

For the eighth year in a row, the Transform Europe Awards has recognised the best in branding from agencies and companies across Europe. Mediated by a panel of esteemed judges, last night’s winners were chosen for their flair...

Read More