• Transform magazine
  • November 25, 2017


Hassan Butt

All becomes one

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Over the years, global deregulatory policy has cleared the path for business to flourish within telecommunications. Examples such as the US’ 1996 Telecommunications Act and India’s 1999 New Telecom Policy saw various countrie...

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Transform Awards North America 2017 shortlist announced

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As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In North Ameri...

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Computing brand strategy


When managing a complex, global brand, asset management can be as complex as supercomputing. Hassan Butt investigates the strategies behind brand asset management In early 19...

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Brand refresh refines NBA logo with modernised look

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Last year, the NBA (National Basketball Association) generated $5.9bn in combined revenue, doubling profit statistics since the beginning of the century. Yet since the 1990s, the league has become a central network for severa...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

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SyFy updates visual identity with genre-focused rebrand

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Since 1992, the primary TV domain for science fiction has been the SyFy channel. In the last decade, however, the channel’s programming has at times diverged from the largely esoteric fandom genre, opening its doors to mainst...

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The mechanics of experiential retail

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Ossified in the glass cabinets of the Museum of Brands, Packaging and Advertising in Notting Hill, London, the story of over 200 years of consumer culture takes the shape of haggard Heinz tins and faded Cadbury's wrappers. Ye...

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Green houses for Sapphire distillery


From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impact. Hass...

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Cavaliers redesign team logo in collaboration with Nike

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The Cleveland Cavaliers are one of the National Basketball Association’s most electrifying teams. The Ohio-based franchise fields a roster brimming with all-star talent, and a team payroll that tops the league at $128m. Likew...

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Creativity excels at Cannes Lions 2017

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This year͛s Cannes Lions festival is coming to an end, and as a crowd of creative enthusiasts bid each other adieu, it is not without fair recognition of the true quality of work on offer. Yet as droves of delegates honoured...

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