• Transform magazine
  • September 23, 2017

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Hassan Butt

Five minutes with Nick Vaus and Paul Domenet

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Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has long favou...

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Marriott International announces expansion of extended-stay brand

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In 1932, Nobel prize-winning American writer, Ernest Hemingway, checked in to the Hotel Ambos Mundos on the Calle Obispo in Old Havana, Cuba. Hemingway’s room, a modest suite on the fifth floor, was to become the writer’s hom...

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Dynamic new look for International Floorball Federation

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Founded in 1986, the International Floorball Federation (IFF) has remained the principle governing body for the sport, with the likes of Jamaica, Pakistan and Malaysia symbolising the federation’s global expansion to 62 membe...

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YouTube releases new typeface to coincide with live streaming offering

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American video sharing company, YouTube, has released its own typeface, YouTube Sans, inspired by the brand’s widely-recognised play button. The launch comes as the company announces the arrival of YouTube TV, its own paid-mo...

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Häagen-Dazs unveils refreshed visual identity

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The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Hollowed-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydrants unt...

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Firing on all cylinders

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In 1996, one of the National Basketball Association’s (NBA) most celebrated teams, the Detroit Pistons, based in Detroit, Michigan, made the decision to completely overhaul its longstanding brand identity. In the process, the...

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Transform Awards MENA 2017 winners announced

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Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding re...

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Taking frequent flyers to new heights

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Virgin Australia’s award-winning frequent flyer programme, Velocity, has made the recent choice to refresh its visual identity. The decision comes after the expansion of Virgin Australia’s loyalty offering tops polls as one o...

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Employer Brand Management Awards 2017 winners announced

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The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous judging pro...

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Transform Awards Europe 2017 winners announced

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For the eighth year in a row, the Transform Europe Awards has recognised the best in branding from agencies and companies across Europe. Mediated by a panel of esteemed judges, last night’s winners were chosen for their flair...

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