• Transform magazine
  • April 24, 2017

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Hassan Butt

Flying colours

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Teaming up to scale new heights, Alaska Airlines’ recent collaboration with Virgin America now offers a combined network of over 1,000 daily flights to 118 destinations throughout the US, Canada, Costa Rica, Cuba and Mexico....

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Softer spirits

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In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth, The Na...

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From every street to every borough

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Navigating the growing trend of functional sneakers is often a test of wider industry knowledge. From materials to colours, the creative footprint of outerwear innovations has long tapped into utilitarian design. A recent col...

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Bright futures

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With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy Designhous...

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A brand new start

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As brand consultancies continue to lay the foundations for global ubiquity, the sweeping challenges of balancing brand architecture with burgeoning regional demands are fiercer now more than ever. Global creative agency, Star...

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A tall story

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Topping a rich list of high-profile companies on the brand storytelling survey, Apple has been identified as the top storytelling brand in the UK. Winning the award for the fourth time in a row, Apple's marketing continues to...

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A brand new island

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Abu Dhabi's development project, Yas Island, is fast approaching the 10 year mark and now has a colourful new identity. Global brand agency Start was chosen by development manager Miral to undertake the transformation, which...

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Delivering an absolute

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Strategic communications firm, Mach 1 Group, has unveiled a new brand, 'Absolutely.' The brand now encompasses the entirety of Mach 1's courier services, which includes such companies as A to Z Couriers and Pink Express. The...

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Tennis Australia serves up rebrand

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The Australian Open, Asia-Pacific's premier tennis competition, has unveiled a new identity. The reimagined look seeks to make the Open, "More relevant globally and more adaptable in an increasingly digital world," according...

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A generation game

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People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in which the attitudes...

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