• Transform magazine
  • April 21, 2018


Hassan Butt

Cavaliers redesign team logo in collaboration with Nike

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The Cleveland Cavaliers are one of the National Basketball Association’s most electrifying teams. The Ohio-based franchise fields a roster brimming with all-star talent, and a team payroll that tops the league at $128m. Likew...

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Creativity excels at Cannes Lions 2017

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This year͛s Cannes Lions festival is coming to an end, and as a crowd of creative enthusiasts bid each other adieu, it is not without fair recognition of the true quality of work on offer. Yet as droves of delegates honoured...

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Five minutes with Simon Glynn

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For global creative consultancy, Lippincott, innovation and culture has formed the crux of its brand strategy since its founding in 1943. Its controversial redesign of the 1948 Tucker Sedan symbolised a trailblazing design pr...

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Five minutes with Nick Vaus and Paul Domenet


Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has long favou...

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Marriott International announces expansion of extended-stay brand

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In 1932, Nobel prize-winning American writer, Ernest Hemingway, checked in to the Hotel Ambos Mundos on the Calle Obispo in Old Havana, Cuba. Hemingway’s room, a modest suite on the fifth floor, was to become the writer’s hom...

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Dynamic new look for International Floorball Federation


Founded in 1986, the International Floorball Federation (IFF) has remained the principle governing body for the sport, with the likes of Jamaica, Pakistan and Malaysia symbolising the federation’s global expansion to 62 membe...

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YouTube releases new typeface to coincide with live streaming offering


American video sharing company, YouTube, has released its own typeface, YouTube Sans, inspired by the brand’s widely-recognised play button. The launch comes as the company announces the arrival of YouTube TV, its own paid-mo...

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Häagen-Dazs unveils refreshed visual identity


The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Hollowed-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydrants unt...

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Firing on all cylinders

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In 1996, one of the National Basketball Association’s (NBA) most celebrated teams, the Detroit Pistons, based in Detroit, Michigan, made the decision to completely overhaul its longstanding brand identity. In the process, the...

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Transform Awards MENA 2017 winners announced

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Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding re...

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