• Transform magazine
  • December 11, 2017

Top

Hassan Butt

A brand new island

001_Yas_Master Logo English.jpg

Abu Dhabi's development project, Yas Island, is fast approaching the 10 year mark and now has a colourful new identity. Global brand agency Start was chosen by development manager Miral to undertake the transformation, which...

Read More

Delivering an absolute

Absolutely.png

Strategic communications firm, Mach 1 Group, has unveiled a new brand, 'Absolutely.' The brand now encompasses the entirety of Mach 1's courier services, which includes such companies as A to Z Couriers and Pink Express. The...

Read More

Tennis Australia serves up rebrand

Australian Open - poster.jpg

The Australian Open, Asia-Pacific's premier tennis competition, has unveiled a new identity. The reimagined look seeks to make the Open, "More relevant globally and more adaptable in an increasingly digital world," according...

Read More

A generation game

Gen Z 2.jpg

People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in which the attitudes...

Read More

Guiding success

libby-clegg-chris-clarke-1250x750-1024x614.jpg

From the starting blocks of the most successful Paralympics ever, Libby Clegg ran her way to global prominence in London 2012. Since then, the British runner has taken her visual impairment to golden heights in Rio 2016, and...

Read More

Feeding the multitude

Just-Eat-driver-scooter.jpg

In a world where the swell of outsourced industries are at once matched by innovative branding and a burgeoning app-based economy, the public cloud has never had such a silver lining. With a host of marquee names championing...

Read More

A cup of Leo

unnamed.png

From selling products to selling experiences; the days of exposé supersizing are long behind global fast food giant, McDonald's. Instead, new pastures are green with new endeavours, and as McDonald's opens a new store every 1...

Read More

Transform Awards North America shortlist announced

12194680_1655342088054092_4838707733588288781_o.jpg

The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region....

Read More

Something WKD this way comes

_10521.jpg

It's been 20 years since WKD first asked the question, 'Have you got a WKD side?' Now, in veteran status, the seasoned alcopop specialist is taking the bold jump from asking questions, to making statements....

Read More

Packing a mighty punch

image001.jpg

Trebor, best known for its extra strong and soft mint options, has rebranded its premium range of mints. Trebor Mighties are sugar-free and arrive in a smaller, more compact packaging, as well as a new flavour that introduces...

Read More