• Transform magazine
  • August 20, 2018

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Hassan Butt

Hyundai rebrand affirms manufacturer’s lifestyle focus

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The modern automotive industry is fast evolving into a new environment. With operating margins at a 10-year high, and global industry sales recorded at 88 million last year – up 4.8% from the previous year – it is seemingly a...

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UEFA Nations League branding sparks excitement for international football

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The Union of European Football Associations (UEFA) has come a long way since its inception in 1954. Now comprised of 55 national association members, its assortment of competitions sees revenue figures currently exceed €4bn, w...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous sector...

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Brand experts set to take centre stage at Restaurant and Bar Design Show 2017

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The hospitality industry is fast evolving. Approximately 4.5m people now work within its remit, and with the British Hospitality Association recording 23.7% of its workforce EU migrants, there’s no doubt that the industry face...

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Employer Brand Management Awards Europe launches 2018 programme

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Across the business landscape, the employer brand continues to bear increasing relevance to the development of company strategy. Whilst brands continue to look beyond the horizons of audience and consumer patterns, many have n...

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Copa90 solidifies international focus with updated visual identity

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Emerging as one of football’s most promising digital community hubs, the Copa Network has long been climbing the ranks of its developing category. Yet Copa90, founded in 2012 and centred around fan culture, takes a unique appr...

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Allstate rebrand reaffirms provider’s leading industry position

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Since the 1950s, America’s second largest personal lines insurer, the Allstate Corporation, has confidently affirmed that its customers are in good hands. Its service offering contributes to over 5% of market share, racking up...

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Lonely Planet develops immersive mobile platform ‘Trips’

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Widely considered an essential accompaniment to any trip, Lonely Planet’s travel guides are required reading for hopeful jetsetters the world over. Founded in 1972, the company was sold to BBC Worldwide in 2007, and once more...

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Premier League releases official anthem in collaboration with MassiveMusic

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The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review of footb...

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Western Union and Liverpool FC announce multi-year partnership

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In 1979, Liverpool FC became the first British professional football club to complete a shirt sponsorship deal, inviting Japanese electronics manufacturer, Hitachi, to have its logo emblazoned on the Reds’ kit for the modest p...

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