• Transform magazine
  • February 20, 2018


Hassan Butt

Premier League releases official anthem in collaboration with MassiveMusic

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The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review of foot...

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Western Union and Liverpool FC announce multi-year partnership

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In 1979, Liverpool FC became the first British professional football club to complete a shirt sponsorship deal, inviting Japanese electronics manufacturer, Hitachi, to have its logo emblazoned on the Reds’ kit for the modest...

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DixonBaxi creates podium-inspired identity for Eurosport’s Olympic campaign

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Throughout the history of the Olympic Games, the podium has long represented the quintessential sporting snapshot. Enshrined it its history; the powerful salutes of Tommie Smith and John Carlos in 1968, a whistling Daley Thom...

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Asics welcomes new global brand portfolio

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‘Anima sana in corpore sano’ might feel like a scrambled extract from the familiar filler text of modern typeset templates. Beyond lorem ipsum, however, the adage serves as the acronym for Japanese multinational corporation,...

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Drone experts take flight with refreshed identity

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It was estimated at this year’s International Drone Expo, held in Shanghai earlier this month, that the projected value of the global drone industry will reach $90 billion by the year 2025. Currently, there are over 20,000 dr...

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All becomes one

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Over the years, global deregulatory policy has cleared the path for business to flourish within telecommunications. Examples such as the US’ 1996 Telecommunications Act and India’s 1999 New Telecom Policy saw various countrie...

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Transform Awards North America 2017 shortlist announced

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As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In North Ameri...

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Computing brand strategy


When managing a complex, global brand, asset management can be as complex as supercomputing. Hassan Butt investigates the strategies behind brand asset management In early 19...

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Brand refresh refines NBA logo with modernised look

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Last year, the NBA (National Basketball Association) generated $5.9bn in combined revenue, doubling profit statistics since the beginning of the century. Yet since the 1990s, the league has become a central network for severa...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

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