• Transform magazine
  • June 28, 2017

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Hassan Butt

Flying the flag

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Since the dawn of quirky adverts and satirical self-confidence, Danish beer specialists, Carlsberg, has probably been top of the list in championing creative promotional campaigns. Now, after 169 years of industry success, a...

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Lightening the loaves

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With its roots grounded in the unlikely combination of medicine and manufacturing, British bread maker, Allinson, has long been a rising competitor to big name bakers. Its recent rebrand solidifies its position as a simpler,...

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Flying colours

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Teaming up to scale new heights, Alaska Airlines’ recent collaboration with Virgin America now offers a combined network of over 1,000 daily flights to 118 destinations throughout the US, Canada, Costa Rica, Cuba and Mexico....

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Softer spirits

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In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth, The Na...

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From every street to every borough

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Navigating the growing trend of functional sneakers is often a test of wider industry knowledge. From materials to colours, the creative footprint of outerwear innovations has long tapped into utilitarian design. A recent col...

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Bright futures

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With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy Designhous...

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A brand new start

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As brand consultancies continue to lay the foundations for global ubiquity, the sweeping challenges of balancing brand architecture with burgeoning regional demands are fiercer now more than ever. Global creative agency, Star...

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A tall story

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Topping a rich list of high-profile companies on the brand storytelling survey, Apple has been identified as the top storytelling brand in the UK. Winning the award for the fourth time in a row, Apple's marketing continues to...

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A brand new island

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Abu Dhabi's development project, Yas Island, is fast approaching the 10 year mark and now has a colourful new identity. Global brand agency Start was chosen by development manager Miral to undertake the transformation, which...

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Delivering an absolute

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Strategic communications firm, Mach 1 Group, has unveiled a new brand, 'Absolutely.' The brand now encompasses the entirety of Mach 1's courier services, which includes such companies as A to Z Couriers and Pink Express. The...

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