• Transform magazine
  • August 22, 2017


Hassan Butt

Live from Dubai Lynx 2017


From eleventh year to eleventh hour, the annual Dubai Lynx International Festival of Creativity gets underway today, showcasing a maelstrom of creative influence. Bringing together distinguished professionals from a host of i...

Read More

Taking it to the limit

IT 4.jpg

In 1946, as India battled the death throes of a fading empire and the country’s profound fissures gave way to its looming partition, a middle-aged, semi-literate man, driven by the poverty that engulfed him, gave British rule...

Read More

Employer Brand Management Awards 2017 shortlist revealed


Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting fu...

Read More

Pole position

McLaren 1.jpg

Gracing the parc fermés of the 2015 Formula One season, McLaren’s MP4-30, designed by distinguished racing specialists, Tim Goss and Neil Oatley, marked a new chapter in McLaren Racing’s history. Yet its departure from Merced...

Read More

In conversation with Sir Richard Branson


Building an empire: Speaking with the founder of the Virgin Group, Sir Richard Branson, and Virgin’s former MD for Japan Mike Inman, Hassan Butt discusses brand extensions and the ethos of an entrepreneurial business in this...

Read More

Stretch of the imagination


Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates This feature...

Read More

Brushing up big data

AT Institute 3.jpg

Celebrated as one of the most influential figures in modern science, Alan Turing once wrote of himself, “I’m afraid that the following syllogism may be used by some in the future. Turing believes machines think. Turing lies w...

Read More

Redefining nature


In bygone days of fellmongers, wool staples and malodorous public tanneries, brothers Cyrus and James Clark embarked on a shoe-making odyssey that would lift the Clark name well beyond its modest 19th century Somerset origins...

Read More

Quenching the thirst

Gatorade Celtics 2008.jpg

This week, the announcement of a multi-year partnership sees the National Basketball Association’s (NBA) minor league rebranded as the all-new Gatorade League (G-League), making it the first U.S. league to be named solely aft...

Read More

Part and parcel

DPD Local Feb 2017.jpg

One of the UK’s fastest growing B2B delivery services, DPD, makes the recent decision to streamline its service with the inclusion of parcel delivery firm, Interlink Express. Rebranded as DPD Local, the move aims to foster gr...

Read More