• Transform magazine
  • October 19, 2017

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Transform Awards Asia-Pacific 2017 shortlist revealed

Transform APAC shortlist.jpg

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous sectors. Yet principally, as emerging markets and avenues of discovery reveal a limitless capacity for creativity, the Asia-Pacific region continues to prosper as one of the truest indicators of global brand development. This year’s Transform Awards Asia-Pacific shortlist captures the true breadth of talent on offer.

With a comprehensive programme spanning over 30 categories, this year’s shortlist features the best in brand work from industries such as financial services, charity, tourism and retail among others. Covering an in-depth breakdown of the branding process, including brand strategy, process and implementation, the awards continue to serve as the only true benchmark of branding excellence across the region. In addition, a thorough judging process sees each category carefully considered, with a thoughtful and intuitive inspection of what defines brand success across vast and varied touchpoints.

Last year’s winning projects saw the boundaries of brand experience, content and communication pushed far beyond the realm of comfort, with several brands daring to step into new and uncharted territories. Similarly, this year’s shortlist features a host of brands, from challengers to incumbents, expanding into unfamiliar branding areas. Shortlisted brands include the likes of Hyundai, HSBC, Amnesty International and Konica Minolta featuring in categories such as ‘Best use of audio branding’ and ‘Best development of a new brand within an existing brand portfolio.’

Andrew Thomas, publishing editor of Transform magazine, says, “Now in its fourth year, the awards continue to offer an astute and authentic breakdown of brand work within the Asia-Pacific region, reflecting the burgeoning calibre of projects exhibited across the landscape, from Tokyo to Sydney. This year’s shortlist exemplifies the strength of brand throughout the business agenda, and we’re truly delighted to have such a breadth of quality before us.”

The awards are scheduled to take place in December. To book your place, email Valentina Rimatori.

This year’s shortlist is as follows:

CONTENT

 

Best use of a visual property

CIC Asia Pacific and Sedgwick Richardson

HSBC and Shift Partners

Konica Minolta and Frank, Bright & Abel

Lovita and CREATIVE CAPITAL

TimeVallee and MerchantCantos

 

Best brand architecture solution

GrandVision and Shift Partners

 

Best use of copy style/tone of voice

GB Care and Creative Capital

GB Home and Creative Capital

Konica Minolta and Frank, Bright & Abel

 

Best brand experience

Amnesty International and Brand Union

Diamond Exchange and Traffic

Eu Yan Sang and FITCH

Lovita and CREATIVE CAPITAL

Mavis Vivaudou and CREATIVE CAPITAL

SAINT JAMES and CREATIVE CAPITAL

 

Best use of packaging

Aunt Jeans and Voice Brand Agency

GB Care and CREATIVE CAPITAL

SAINT JAMES and CREATIVE CAPITAL

Uni president – Green Tea and CREATIVE CAPITAL

 

Best wayfinding or signage

Best and CREATIVE CAPITAL

GB Home and CREATIVE CAPITAL

Innosparks and Brand Union

OJI Fibre Solutions and Voice Brand Agency

 

Best use of audio branding

Hyundai and WhyDoBirds

 

Best use of typography

Amnesty International and Brand Union

KLOUD and Sedgwick Richardson

Ooredoo and Brand Union

Uni president – Green Tea and CREATIVE CAPITAL

 

Best place or nation brand

Empire City and Sedgwick Richardson

Hong Kong Tourism Board

South Pacific Tourism Organisation and FutureBrand

 

PROCESS

Best internal communications during a brand development project

GrandVision and Shift Partners

Lovita and CREATIVE CAPITAL

Mavis Vivaudou and Creative Capital

MetLife and Prophet

 

Best implementation of a brand development project across multiple markets

HSBC and Shift Partners

Mavis Vivaudou and CREATIVE CAPITAL

MEO and Voice Brand Agency

 

Best localisation of an international brand

Amnesty International and Brand Union

SAINT JAMES and CREATIVE CAPITAL

SPD Silicon Valley Bank and Labbrand

 

STRATEGY

Best creative strategy

Empire City and Sedgwick Richardson

HSBC and Shift Partners

Mavis Vivaudou and CREATIVE CAPITAL

MetLife and Prophet

New Payments Platform and FutureBrand

 

Best brand evolution

Adapt Ventures and FutureBrand

Mamaway and Isobar

Mavis Vivaudou and CREATIVE CAPITAL

Rumah Zakat and DM ID Group

WTT and MerchantCantos

Zooper Dooper and Elmwood

 

Best strategic/creative development of a new brand

Football Federation Australia and Hulsbosch

Fox+ and Prophet

Homeward Bound and Elmwood

MEO and Voice Brand Agency

TimeVallee and MerchantCantos

TTX and Brand Union

 

Best development of a new brand within an existing brand portfolio

Konica Minolta and Frank, Bright & Abel

Southern Cross Care WA and FutureBrand

The Thomas Group and Traffic

UniBank and Traffic

Best naming strategy

Delifrance and Labbrand

MCIS Insurance Berhad and Brand Finance

Parkway Pantai and Brand Finance

 

TYPE

Best corporate rebrand following a merger or an acquisition

Fructor Suntory and Voice Brand Agency

Latitude Financial and FutureBrand

WTT and MerchantCantos

 

Best brand development project to reflect changed mission/values/positioning

Aden Services and Labbrand

MetLife and Prophet

Unilever and Labbrand

 

Best brand consolidation

GrandVision and Shift Partners

 

Best rebrand of a digital property

CIC Asia Pacific and Sedgwick Richardson

Fox+ and Prophet

Lovita and CREATIVE CAPITAL

Youku and Shift Partners

 

SECTOR

Best visual identity in the charity/NGO/non-profit sector

Amnesty International and Brand Union

Be Inclusive and Brand Union

Chen Institute and MerchantCantos

Homeward Bound and Elmwood

Southern Cross Care WA and FutureBrand

 

Best visual identity in the engineering and manufacturing sector

CCA Winslow and Heard Agency

Innosparks and Brand Union

 

Best visual identity in the financial services sector

Latitude Financial and FutureBrand

MetLife and Prophet

UniBank and Traffic

 

Best visual identity in the professional services sector

Adapt Ventures and FutureBrand

AHRI and Traffic

KLOUD and Sedgwick Richardson

New Payments Platform and FutureBrand

WECREATE

 

Best visual identity in the property sector

Deicorp and Heard Agency

Empire City and Sedgwick Richardson

Mah Sing and Traffic

 

Best visual identity in the retail sector

AutoPlus and Traffic

Diamond Exchange and Traffic

Kidsland and Labbrand

VRB and The Partners

 

Best visual identity in the technology, media and telecommunications sector

Computime and MerchantCantos

Fox+ and Prophet

Konica Minolta and Frank, Bright & Abel

WTT and MerchantCantos

 

Best visual identity in the travel, leisure and tourism sector

Alibaba and Labbrand

South Pacific Tourism Organisation and FutureBrand

TTX and Brand Union