• Transform magazine
  • April 28, 2017

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Hassan Butt

Stretch of the imagination

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Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates This feature...

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Brushing up big data

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Celebrated as one of the most influential figures in modern science, Alan Turing once wrote of himself, “I’m afraid that the following syllogism may be used by some in the future. Turing believes machines think. Turing lies w...

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Redefining nature

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In bygone days of fellmongers, wool staples and malodorous public tanneries, brothers Cyrus and James Clark embarked on a shoe-making odyssey that would lift the Clark name well beyond its modest 19th century Somerset origins...

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Quenching the thirst

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This week, the announcement of a multi-year partnership sees the National Basketball Association’s (NBA) minor league rebranded as the all-new Gatorade League (G-League), making it the first U.S. league to be named solely aft...

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Part and parcel

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One of the UK’s fastest growing B2B delivery services, DPD, makes the recent decision to streamline its service with the inclusion of parcel delivery firm, Interlink Express. Rebranded as DPD Local, the move aims to foster gr...

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New label, old brew

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Dating back almost two centuries, Thomas Carling’s beer-making legacy, despite his Yorkshire origins, began in a modest brewery in London, Ontario, Canada. Now, after a rich timeline of transformation and the development of t...

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Changing the game

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The evolution of football’s global presence has, undoubtedly, made the sport a fast-paced, frenetic spectacle. From the maturation of Major League Soccer (MLS) in the U.S. to the swell of the Chinese Super League, the sport n...

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Coming in loud and clear

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Overcoming the hurdles of speech is, for some, a lifelong challenge. Transitioning its tone from institutional to conversational, language-based charity Makaton puts communication at the centre of its vibrant new identity....

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Changing times in Turin

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Cradling industrial prominence, Savoyard royalty and automotive ingenuity, the city of Turin is also home to one of the world’s most successful football clubs, Juventus FC. A recent rebrand of the club’s well-known logo marks...

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Flying the flag

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Since the dawn of quirky adverts and satirical self-confidence, Danish beer specialists, Carlsberg, has probably been top of the list in championing creative promotional campaigns. Now, after 169 years of industry success, a...

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