• Transform magazine
  • June 28, 2017

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Hassan Butt

Taking frequent flyers to new heights

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Virgin Australia’s award-winning frequent flyer programme, Velocity, has made the recent choice to refresh its visual identity. The decision comes after the expansion of Virgin Australia’s loyalty offering tops polls as one o...

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Employer Brand Management Awards 2017 winners announced

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The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous judging pro...

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Transform Awards Europe 2017 winners announced

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For the eighth year in a row, the Transform Europe Awards has recognised the best in branding from agencies and companies across Europe. Mediated by a panel of esteemed judges, last night’s winners were chosen for their flair...

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Transform Awards MENA 2017 shortlist announced

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Developing at a pace beyond measure, the MENA region continues to harness brand development through industry advancement and collaboration that, more than ever before, speaks to the true power of the journeys brands make. As the fourth ann...

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Wondrous winter

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Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection of alpin...

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Sustainable futures: Seeing 20/20

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The sustainability of the planet will impact the long term sustainability of every brand, place and organisation. For that reason, many brands have developed 2020 sustainability strategies, which they will try to complete in...

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Live from Dubai Lynx 2017

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From eleventh year to eleventh hour, the annual Dubai Lynx International Festival of Creativity gets underway today, showcasing a maelstrom of creative influence. Bringing together distinguished professionals from a host of i...

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Taking it to the limit

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In 1946, as India battled the death throes of a fading empire and the country’s profound fissures gave way to its looming partition, a middle-aged, semi-literate man, driven by the poverty that engulfed him, gave British rule...

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Employer Brand Management Awards 2017 shortlist revealed

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Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting fu...

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Pole position

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Gracing the parc fermés of the 2015 Formula One season, McLaren’s MP4-30, designed by distinguished racing specialists, Tim Goss and Neil Oatley, marked a new chapter in McLaren Racing’s history. Yet its departure from Merced...

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