• Transform magazine
  • February 20, 2018


Hassan Butt

Bundesliga aims to boost brand engagement through new set of videos


Comprised of 18 teams, the Bundesliga is Germany’s premier division of professional football. Home to top footballing clubs such as Bayern Munich, Borussia Dortmund, and Schalke 04, the league also boasts the highest average...

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Transform Awards Asia-Pacific 2017 winners announced


Far beyond creativity, the entrants of this year’s Transform Awards Asia-Pacific understand the complexities of branding. Yet as projects further diversify, each year the parameters of success are widened. This year’s work sp...

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#TransformTuesday: 5 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Stonehill Taylor introduces refreshed visual portfolio

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Architecture and interior design firm, Stonehill Taylor, has introduced its first brand refresh since its inception in 1986. Over the years, the firm has made significant steps in expanding its portfolio, moving into the hosp...

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F1 introduces first new visual identity since 1993

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When Formula One introduced its ‘flying one’ logo, designed in 1987 by London-based agency, Carter Wong, as its official trademark at the start of the 1993 season, the sport was beginning to revolutionise. The widespread use...

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New-look eBay eyes contemporary era of commerce

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Founded in 1995 as AuctionWeb, multinational e-commerce corporation, eBay, has long been a key player in online B2C and C2C sales – largely defining the most integrated and secure space for the latter. Comfortable amid the nu...

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Bolivia captures sprawling diversity in revitalised place brand

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Widely considered one of the most remarkable countries in South America, Bolivia’s rich and diverse landscape is full of mystery. From the world’s largest salt flat in the Salar de Uyuni, to the remnants of the pre-Columbian...

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Insight-led brand study emphasises impact of M&A

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In the last decade, the global M&A market has had its fair share of challenges. Stymied by the aftershocks of the financial crisis, businesses have largely been on the back foot. However, in recent years, the capacity for dea...

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Fight or flight


Companies that change their brands quickly due to adversity can fall prey to problems that will plague the new brand and potentially cause ruinous results. Hassan Butt analyses the successes and failures of panic rebranding...

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Prophet releases Brand Relevance Index 2017

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Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK. With a strong focus on ‘relentless...

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