Bundesliga aims to boost brand engagement through new set of videos
Comprised of 18 teams, the Bundesliga is Germany’s premier division of professional football. Home to top footballing clubs such as Bayern Munich, Borussia Dortmund, and Schalke 04, the league also boasts the highest average attendance across the sport, with an average of over 40,000 spectators attending each game. Yet as the league’s global brand outreach continues to flourish, a new set of films depict the true footballing quality on offer.
The visuals, created by London-based brand agency, Space, delve into the mechanics of elite football using in-depth analysis of the league’s top footballing talents. Stills of players including top scorers, Robert Lewandowski and Pierre-Emerick Aubameyang, accompany a video series entitled ‘Applied Technique,’ profiling the league’s most effective playmakers using the strapline, 'Football as it's meant to be.'
Vincent Girdwood, social media lead at Deutsche Fussball Liga, says, “Social content is an increasingly important way for us to engage fans. Over the past few years, fans have been turning to digital channels as their first port of call. We wanted to create a campaign that provides insight into the players and the clubs they represent while showing off the best of the Bundesliga.”
Dissecting the nuances of the game, Space’s film series open the game up, pairing practice-style close-ups with in-game footage. Developed as social content, the videos are set to broadcast across the Bundesliga’s partner channels, including Facebook, Instagram, YouTube and Twitter, as well as featuring as pre-game footage geared towards fan engagement and wider social media collateral.
Jason Nicholas, managing partner at Space, says, “It’s a privilege to be working with the Bundesliga to extend its global reach and increase its social engagement with football fans worldwide. The Bundesliga is already the fastest growing sports league on social media and with these films we’re aiming to build upon this momentum by introducing new fans to the skills and techniques of the biggest players in Germany.”
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