Transform Awards Europe 2018 shortlist announced
Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationally, rebranding and brand development has become a catalyst for successful business. As opportunities ripen, this year’s Transform Awards Europe 2018 shortlist catalogues the leaps and bounds that brand development work is continuing to make.
Last year’s Europe awards marked a huge progression for the Transform brand, as entry figures and readership grew manifold. The evening’s worthy winners, notably Lenovo Moto and British Steel, quintessentially represented not only the impact of imagination, but also how creativity can elegantly meet strategy, thriving on nostalgia, mystery and striking imagery.
Entering its ninth year, this year’s awards has continued its growth trajectory, exceeding targets and continuing its pledge to recognise best practice in corporate, product, and global brand development work. In response to this, the Transform Awards Europe is moving to a new venue for the first time in seven years. The awards will now be held at the Hilton Park Lane, one of London’s most reputable and distinguished locations, to facilitate the growing community of brand professionals working at the heart industry.
Welcoming a judging panel of over 25 industry experts, this year’s shortlist gathers a unique mixture of brand work, indelibly perused with careful consideration. Companies such as Formula E, Siemens AG and Konica Minolta embellish a mixture of quality projects in packaging, wayfinding, audio branding and place or nation branding, to name just a few of the awards’ categories.
Andrew Thomas, publishing editor of Transform magazine, says, “The Transform Awards continues to grow in stature and importance. Each year the number of entries and attendees increase. We had outgrown the Brewery, a happy home for the Awards event over the past five years. But the move to the Hilton isn’t just about finding a bigger venue. It is just part of the increased investment we have planned for this essential industry event - as winning at the Transform Awards becomes a must-achieve statement for any agency and a career goal for creative and strategic brand directors.”
The awards ceremony and dinner will be held at the Hilton Park Lane on 26 March 2018. To book your place at this year’s awards, click here.
The shortlist for the Transform Awards Europe 2018 is as follows:
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CONTENT
Best use of a visual property Addiko and Prophet British Fencing and We Launch LEVEL and Brand Union Nuffield Health and Handsome Brands Reiss and GW+Co
Best brand architecture solution Danone and Conran Design Group NEX and Thinkfarm Universitat Oberta de Catalunya
Best use of copy style/tone of voice acdc lighting and GW+Co Innowatio and CBA Milan Konica Minolta and Frank, Bright & Abel Primephonic and Lantern
Best brand experience British American Tobacco’s Vype Store and CBA Milan Hagkaup and M Worldwide Intel Corporation and 2LK Design and Moving Brands Schroders STUDIOCANAL and Conran Design Group
Best use of packaging Bulwark and WPA Pinfold Hi Mark International and WPA Pinfold Higgidy and B&B Studio Inovox and Creative Leap London Beer Lab and Elmwood PizzaExpress and Bulletproof Reeves and Colart International Robijn (Unilever) and 1HQ
Best wayfinding or signage Bloomberg London and Whybrow Camberwell College of Arts and Whybrow Clockwise and Pollitt & Partners Harrods and Endpoint Paddington Partnership and Maynard Design Consultancy
Best use of audio branding Capgemini and BrandPie Leroy Merlin and Chut! On vous écoute Siemens AG and why do birds Universitat Oberta de Catalunya and Dadadada
Best use of typography ABB Clockwise and Pollitt & Partners Moonpig Printworks London and Only Spyscape and SomeOne
Best place or nation brand KX and SomeOne Newington and Lantern Urzad Miasta Krakowa and Opus B
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PROCESS
Best external stakeholder relations during a brand development project Tata Consultancy Services
Best internal communication during a brand development project Cadent and Brand Union Capgemini and BrandPie Clarity and Row A TechnipFMC and Lippincott Universitat Oberta de Catalunya University of Portsmouth and Instinctif Partners
Best implementation of a brand development project Andertons Music Co. and the Pull Agency Caledonian Sleeper and WeberShandwick London 2017 and SomeOne NEX and Thinkfarm QinetiQ and Addison Group
Best implementation of a brand development project across multiple markets EFFA (European Flavour Association) Madame Tussauds and SomeOne
STRATEGY
Best creative strategy Addiko and Prophet DoDublin and RichardsDee Formula E and Prophet Primephonic and Lantern THORNeco and GW+Co TP ICAP and Handsome Brands
Best brand evolution Brighton Women’s Centre and Baxter and Bailey CaféX and Discover Brand Creation DoDublin and RichardsDee Fairy and Elmwood Formula E and Prophet Harvey’s Brewery and WPA Pinfold JLL and Lambie-Nairn
Best strategic/creative development of a new brand Addiko and Prophet Craft Agency and Elmwood Evergreen Life and Studio North Kibo and The Greenspace LEVEL and Brand Union Primal Roots and Lantern TP ICAP and Handsome Brands
Best development of a new brand within an existing brand portfolio AMD Radeon and Brand & Deliver Beezero and the Greenspace Doncaster Sheffield Airport and Moirae Creative Konica Minolta and Frank, Bright & Abel Nuffield Health and Handsome Brands
Best naming strategy Kiteka and Brand Union LEVEL and Brand Union LifeArc and BrandPie Student Roost and SomeOne SurgiSafe and Brand Silver Velon and Infront Sports and Designwerk
TYPE
Best corporate rebrand following a merger or an acquisition Addiko and Prophet Cadent and Brand Union RHI Magnesita and MerchantCantos TP ICAP and Handsome Brands
Best brand development project to reflect changed mission/values/positioning ABB Addiko and Prophet Andertons Music Co. and the Pull Agency CaféX and Discover Brand Creation World Sailing and rbl
Best brand consolidation World Sailing and rbl
Best rebrand of a digital property Arkadin and Dusted Simply Business and Start Design Sonovate and Brand Union
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SECTOR
Best visual identity by a charity, NGO or non-profit Bewley’s and RichardsDee Hope not hate and Blue State Digital Jhpiego and Red Dog Design Kiteka and Brand Union Milestones Trust and Clout Branding Primal Roots and Lantern The League Against Cruel Sports and ASHA
Best visual identity in the education sector Institut Paul Bocuse and CBA Royal Institution and Supple Studio Universitat Oberta de Catalunya and Mucho University of Greenwich and rbl University of Reading and Bell
Best visual identity in the energy and utilities sector Cadent and Brand Union
Best visual identity in the engineering and manufacturing sector ABB Reiss and GW+Co RHI Magnesita and MerchantCantos TechnipFMC and Lippincott
Best visual identity in the fast-moving consumer goods sector Carlsberg and Taxi Studio Naturya and FutureBrand
Best visual identity in the financial services sector Addiko and Prophet Lowell and Bisqit NEX and Thinkfarm The AA TP ICAP and Handsome Brands
Best visual identity in the food and beverage sector Deliveroo and DesignStudio Naturya and FutureBrand Pukka and 1HQ Tavern Snacks and the Chemistry Works The Snaffling Pig Co. and We Launch World of Zing and Springetts Brand Design Yumchaa and Graphic Evidence
Best visual identity in the healthcare and pharmaceuticals sector Dr. Ehrenstorfer / LGC and We Launch Evergreen and Studio North Lonza and Coley Porter Bell Nuffield Health and Handsome Brands Viviscal and Creative Leap
Best visual identity in the professional services sector BKL and Kimpton Creative Craft Agency and Elmwood Gabriele and Nalla Lichfields and GW+Co/JWDK Threefold and Baxter and Bailey
Best visual identity in the property sector Clockwise and Pollitt & Partners KX and SomeOne Student Roost and SomeOne
Best visual identity in the public sector TUC Congress 2017 and LloydNorthover Urzad Miasta Krakowa and Opus B
Best visual identity in the retail sector Andertons Music Co. and the Pull Agency Depop and DesignStudio Spyscape and SomeOne ZABKA POLSKA and BNA Sp.z o.o.
Best visual identity in the technology, media and telecommunications sector Akselos and WeberShandwick Arkadin and Dusted CaféX and Discover Brand Creation NP6 and Brand Brothers Tata Consultancy Services The Phone Co-op and Blue Moon Creative Today FM and Dynamo
Best visual identity in the transport and logistics sector Beat and DesignStudio
Best visual identity in the travel, leisure and tourism sector DoDublin and RichardsDee Formula E and Prophet Global Adventure Challenge and Truth Design LEVEL and Brand Union No15 Great Pulteney and Mytton Williams
Winners of the 'Best overall visual identity' and Grand Prix will be announced on the night.
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