• Transform magazine
  • May 21, 2018

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Transform Awards Europe 2018 shortlist announced

Transform Euro 2017.jpg

Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationally, rebranding and brand development has become a catalyst for successful business. As opportunities ripen, this year’s Transform Awards Europe 2018 shortlist catalogues the leaps and bounds that brand development work is continuing to make.

Last year’s Europe awards marked a huge progression for the Transform brand, as entry figures and readership grew manifold. The evening’s worthy winners, notably Lenovo Moto and British Steel, quintessentially represented not only the impact of imagination, but also how creativity can elegantly meet strategy, thriving on nostalgia, mystery and striking imagery.

Entering its ninth year, this year’s awards has continued its growth trajectory, exceeding targets and continuing its pledge to recognise best practice in corporate, product, and global brand development work. In response to this, the Transform Awards Europe is moving to a new venue for the first time in seven years. The awards will now be held at the Hilton Park Lane, one of London’s most reputable and distinguished locations, to facilitate the growing community of brand professionals working at the heart industry.   

Welcoming a judging panel of over 25 industry experts, this year’s shortlist gathers a unique mixture of brand work, indelibly perused with careful consideration. Companies such as Formula E, Siemens AG and Konica Minolta embellish a mixture of quality projects in packaging, wayfinding, audio branding and place or nation branding, to name just a few of the awards’ categories.

Andrew Thomas, publishing editor of Transform magazine, says, “The Transform Awards continues to grow in stature and importance. Each year the number of entries and attendees increase. We had outgrown the Brewery, a happy home for the Awards event over the past five years. But the move to the Hilton isn’t just about finding a bigger venue. It is just part of the increased investment we have planned for this essential industry event - as winning at the Transform Awards becomes a must-achieve statement for any agency and a career goal for creative and strategic brand directors.”

The awards ceremony and dinner will be held at the Hilton Park Lane on 26 March 2018. To book your place at this year’s awards, click here.

The shortlist for the Transform Awards Europe 2018 is as follows:

 

 

 

CONTENT

 

Best use of a visual property

Addiko and Prophet

British Fencing and We Launch

LEVEL and Brand Union

Nuffield Health and Handsome Brands

Reiss and GW+Co

 

Best brand architecture solution

Danone and Conran Design Group

NEX and Thinkfarm

Universitat Oberta de Catalunya

 

Best use of copy style/tone of voice

acdc lighting and GW+Co

Innowatio and CBA Milan

Konica Minolta and Frank, Bright & Abel

Primephonic and Lantern

 

Best brand experience

British American Tobacco’s Vype Store and CBA Milan

Hagkaup and M Worldwide

Intel Corporation and 2LK Design and Moving Brands

Schroders

STUDIOCANAL and Conran Design Group

 

Best use of packaging

Bulwark and WPA Pinfold

Hi Mark International and WPA Pinfold

Higgidy and B&B Studio

Inovox and Creative Leap

London Beer Lab and Elmwood

PizzaExpress and Bulletproof

Reeves and Colart International

Robijn (Unilever) and 1HQ

 

Best wayfinding or signage

Bloomberg London and Whybrow

Camberwell College of Arts and Whybrow

Clockwise and Pollitt & Partners

Harrods and Endpoint

Paddington Partnership and Maynard Design Consultancy

 

Best use of audio branding

Capgemini and BrandPie

Leroy Merlin and Chut! On vous écoute

Siemens AG and why do birds

Universitat Oberta de Catalunya and Dadadada

 

Best use of typography

ABB

Clockwise and Pollitt & Partners

Moonpig

Printworks London and Only

Spyscape and SomeOne

 

Best place or nation brand

KX and SomeOne

Newington and Lantern

Urzad Miasta Krakowa and Opus B

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PROCESS

 

Best external stakeholder relations during a brand development project

Tata Consultancy Services

 

Best internal communication during a brand development project

Cadent and Brand Union

Capgemini and BrandPie

Clarity and Row A

TechnipFMC and Lippincott

Universitat Oberta de Catalunya

University of Portsmouth and Instinctif Partners

 

Best implementation of a brand development project

Andertons Music Co. and the Pull Agency

Caledonian Sleeper and WeberShandwick

London 2017 and SomeOne

NEX and Thinkfarm

QinetiQ and Addison Group

 

Best implementation of a brand development project across multiple markets

EFFA (European Flavour Association)

Madame Tussauds and SomeOne

 

STRATEGY

 

Best creative strategy

Addiko and Prophet

DoDublin and RichardsDee

Formula E and Prophet

Primephonic and Lantern

THORNeco and GW+Co

TP ICAP and Handsome Brands

 

Best brand evolution

Brighton Women’s Centre and Baxter and Bailey

CaféX and Discover Brand Creation

DoDublin and RichardsDee

Fairy and Elmwood

Formula E and Prophet

Harvey’s Brewery and WPA Pinfold

JLL and Lambie-Nairn

 

Best strategic/creative development of a new brand

Addiko and Prophet

Craft Agency and Elmwood

Evergreen Life and Studio North

Kibo and The Greenspace

LEVEL and Brand Union

Primal Roots and Lantern

TP ICAP and Handsome Brands

 

Best development of a new brand within an existing brand portfolio

AMD Radeon and Brand & Deliver

Beezero and the Greenspace

Doncaster Sheffield Airport and Moirae Creative

Konica Minolta and Frank, Bright & Abel

Nuffield Health and Handsome Brands

 

Best naming strategy

Kiteka and Brand Union

LEVEL and Brand Union

LifeArc and BrandPie

Student Roost and SomeOne

SurgiSafe and Brand Silver

Velon and Infront Sports and Designwerk

 

TYPE

 

Best corporate rebrand following a merger or an acquisition

Addiko and Prophet

Cadent and Brand Union

RHI Magnesita and MerchantCantos

TP ICAP and Handsome Brands

 

Best brand development project to reflect changed mission/values/positioning

ABB

Addiko and Prophet

Andertons Music Co. and the Pull Agency

CaféX and Discover Brand Creation

World Sailing and rbl

 

Best brand consolidation

World Sailing and rbl

 

Best rebrand of a digital property

Arkadin and Dusted

Simply Business and Start Design

Sonovate and Brand Union

 

 

 

 

 

 

 

 

 

 

 

 

SECTOR

 

Best visual identity by a charity, NGO or non-profit

Bewley’s and RichardsDee

Hope not hate and Blue State Digital

Jhpiego and Red Dog Design

Kiteka and Brand Union

Milestones Trust and Clout Branding

Primal Roots and Lantern

The League Against Cruel Sports and ASHA

 

Best visual identity in the education sector

Institut Paul Bocuse and CBA

Royal Institution and Supple Studio

Universitat Oberta de Catalunya and Mucho

University of Greenwich and rbl

University of Reading and Bell

 

Best visual identity in the energy and utilities sector

Cadent and Brand Union

 

Best visual identity in the engineering and manufacturing sector

ABB

Reiss and GW+Co

RHI Magnesita and MerchantCantos

TechnipFMC and Lippincott

 

Best visual identity in the fast-moving consumer goods sector

Carlsberg and Taxi Studio

Naturya and FutureBrand

 

Best visual identity in the financial services sector

Addiko and Prophet

Lowell and Bisqit

NEX and Thinkfarm

The AA

TP ICAP and Handsome Brands

 

Best visual identity in the food and beverage sector

Deliveroo and DesignStudio

Naturya and FutureBrand

Pukka and 1HQ

Tavern Snacks and the Chemistry Works

The Snaffling Pig Co. and We Launch

World of Zing and Springetts Brand Design

Yumchaa and Graphic Evidence

 

Best visual identity in the healthcare and pharmaceuticals sector

Dr. Ehrenstorfer / LGC and We Launch

Evergreen and Studio North

Lonza and Coley Porter Bell

Nuffield Health and Handsome Brands

Viviscal and Creative Leap

 

Best visual identity in the professional services sector

BKL and Kimpton Creative

Craft Agency and Elmwood

Gabriele and Nalla

Lichfields and GW+Co/JWDK

Threefold and Baxter and Bailey

 

Best visual identity in the property sector

Clockwise and Pollitt & Partners

KX and SomeOne

Student Roost and SomeOne

 

Best visual identity in the public sector

TUC Congress 2017 and LloydNorthover

Urzad Miasta Krakowa and Opus B

 

Best visual identity in the retail sector

Andertons Music Co. and the Pull Agency

Depop and DesignStudio

Spyscape and SomeOne

ZABKA POLSKA and BNA Sp.z o.o.

 

Best visual identity in the technology, media and telecommunications sector

Akselos and WeberShandwick

Arkadin and Dusted

CaféX and Discover Brand Creation

NP6 and Brand Brothers

Tata Consultancy Services

The Phone Co-op and Blue Moon Creative

Today FM and Dynamo

 

Best visual identity in the transport and logistics sector

Beat and DesignStudio

 

Best visual identity in the travel, leisure and tourism sector

DoDublin and RichardsDee

Formula E and Prophet

Global Adventure Challenge and Truth Design

LEVEL and Brand Union

No15 Great Pulteney and Mytton Williams

 

Winners of the 'Best overall visual identity' and Grand Prix will be announced on the night.

 

 

 

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