• Transform magazine
  • September 17, 2019


Corporate Content Awards 2018 winners announced

CCA 2018 news.jpg

Held at the prestigious Victory Services Club in Marble Arch, last night’s inaugural Corporate Content Awards captured the exemplary efforts at the core of corporate storytelling. Yet from creativity-driven campaigns to narrative building, the innovative use of content served as the locus for the evening’s variety. This year’s winners list recaps the cross-sector quality on offer.

Hosted by standup comedian, Cally Beaton, whose own experience working in the media industry facilitated a welcomed charm as the evening’s compere, four tiers of awards; gold, silver, bronze and highly commended were handed out across 28 categories. The final two prizes recognised, ‘Best corporate storyteller,’ and ‘The Grand Prix.’

Yet the awards wider category breakdown gives further currency to the growing multiplicity of content in business. As audiences diversify and platforms widen, targeting content to align with investors, employees, and customers must now be executed in creative and compelling ways. Across the gamut of the evening’s winners, last night’s winners showcased the myriad possibilities in which content can be portrayed.  

Rachel Cooper, awards judge and director of global content strategy and editorial at GSK, says, “There was an impressive variety of award entries, which reflected the full spectrum of corporate content. Some of the more innovative approaches were evident in employee engagement, with more creative storytelling being used within internal communications. What stood out to me was the increasing use of personal stories, which help put a human face on an organisation. It was also good to see a number of organisations putting a real effort into measuring the impact and outcomes of their content.”

The Corporate Content Awards also welcomed sponsorship from the likes of Rocksalt Copy Creatives, Vebu, Gorilla Gorilla, Hill + Knowlton Strategies and UGC Agency, with support from Annual Report Creatives, Boost Marketing and CommsChat.

Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards, says, “the inaugural Corporate Content Awards has been a fantastic celebration of corporate story telling. It’s been a celebration of the stories companies have told, of the ways they’ve told them, and the methods they’ve used to get their audience’s attention. The first year of the Corporate Content Awards has been a massive success, and those who won certainly have much to be proud of.”

The winners of the inaugural Corporate Content Awards 2018 are as follows:

Best content campaign to assist with corporate positioning
Gold - Tata Consultancy Services(Generation Direct)
Silver - Tata Consultancy Services(#DigitalEmpowers)
Bronze - Anglo American and Investis
Bronze - uSwitch and Brands2Life
Best content campaign to assist with reputation management
Gold - Ministry of Defence and GROSVENORFILM
Silver - Tata Consultancy Services(#DigitalEmpowers)
Bronze - Tata Consultancy Services(Generation Direct)
Best content targeted to the CSR community
Gold - Barefoot Computing Project and drp
Bronze - Ministry of Defence and GROSVENORFILM
Best content targeted to the investor audience
Gold - ASOS and Investis
Silver - Xeros Technology Group plc and Instinctif Partners
Best content targeted to the internal audience
Gold - Barclays and Wardour
Gold - Suez and MerchantCantos
Silver - MyCSP
Silver - Nationwide Building Society and drp
Bronze - BT plc and Brand Conversation
Highly Commended  BT plc
Highly Commended  Cisco Systems, Global Employee Communications
Best use of video
Gold - NHS Blood & Transplant and Aesop
Silver - Jaguar Land Rover and drp
Bronze - Ministry of Defence and GROSVENORFILM
Best use of digital
Gold - Church of England
Silver - Northern and Blumilk
Bronze - Jaguar Land Rover and drp
Bronze - Rolls-Royce and Investis
Bronze - SAXOPRINT and Freestyle
Highly Commended - Gemalto and Brands2Life
Best use of print
Gold - MyCSP
Silver - British Heart Foundation and Wardour
Bronze - Hays and Wardour
Bronze - RBS and beetroot
Best use of audio
Gold  BT plc and Brand Conversation
Silver - Microsoft and Audere Communications
Best use of a visual property
Gold - Lewis Silkin and Living Group
Silver - U+I and Luminous
Bronze - Michelangelo Foundation and MerchantCantos
Best use of a celebrity/influencer
Gold - Church of England
Silver - Adidas and Hope&Glory
Bronze - SAXOPRINT and Freestyle
Highly Commended - RCI Bank and Lansons
Best corporate blog
Gold - RCI Bank and Lansons
Silver - Tata Consultancy Services(#DigitalEmpowers)
Best content-driven brand created community
Gold - STRIPPD and Hope&Glory
Bronze - Adidas and Hope&Glory
Best user-generated content
Gold - SAXOPRINT and Freestyle
Silver - Church of England
Bronze - STRIPPD and Hope&Glory
Best use of content in a live or experiential setting
Gold - MyCSP
Gold - S&P Global Platts and Brand Culture
Silver - London Legacy Development Corporation
Bronze - Irish Distillers Pernod Ricard, Jameson Irish Whiskey and BRC Imagination Arts
Most creative use of owned media channels
Gold - Adidas and Hope&Glory
Silver - Cisco Systems, Global Employee Communications
Best branded content publication
Gold - British Heart Foundation and Wardour
Gold - RBS and beetroot
Silver - Gemalto and Wardour
Bronze - Jaguar Land Rover and drp
Bronze - State Street Global Advisors and Living Group
Highly Commended - Alexander Mann Solutions
Best branded content site
Gold - Tata Consultancy Services (#DigitalEmpowers)
Silver - Lewis Silkin and Living Group
Bronze - EY and Living Group
Highly Commended - Gemalto and Wardour
Highly Commended - JTI and Investis
Best use of data
Gold - Arcadis
Silver - St. James's Place and Wardour
Bronze - EY and Living Group
Best interactive content
Gold - Rolls-Royce and Investis
Bronze - Logicalis and Luminous
Best use of content in a social context
Gold - Northern and Blumilk
Silver - Tata Consultancy Services(#DigitalEmpowers)
Bronze - Barefoot Computing Project and drp
Best one-off content campaign
Gold - Arcadis
Gold - Toyota (GB) plc and DMS Media
Silver - James Wentworth Stanley Memorial Fund and MerchantCantos
Bronze - Alexander Mann Solutions
Highly Commended - AAT (Association of Accounting Technicians)
Highly Commended - NHS Blood & Transplant and Aesop
Best long-term use of content
Gold - Alexander Mann Solutions
Silver - Tata Consultancy Services(#DigitalEmpowers)
Best corporate storyteller
Winner  NHS Blood & Transplant and Aesop
Grand prix
Winner  Arcadis