• Transform magazine
  • December 13, 2017

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Stonehill Taylor introduces refreshed visual portfolio

  • MoxyTimesSquare_Michael Kleinberg.jpeg
  • AloftPhiladelphiaDowntown1_Taggart Sorensen.jpg

Architecture and interior design firm, Stonehill Taylor, has introduced its first brand refresh since its inception in 1986. Over the years, the firm has made significant steps in expanding its portfolio, moving into the hospitality category and developing a collection of clean and user-oriented projects. Refining its image for a new era, Stonehill Taylor has repositioned itself with a progressive, pared down aesthetic that boldly looks to the future of brand design.

Founded in 1986 as Stonehill & Taylor, the firm was the successor to the previous firm Lundquist and Stonehill, whose architectural imprint spans several structures across New York. Today, the firm’s involvement in major New York City projects continues, with recent work including examples such as Cornell Tech Campus on Roosevelt Island and the recently completed Moxy flagship brand in Times Square.

Paul Taylor, president of Stonehill Taylor, says, “Our studio has advanced over the past few decades to become one of the defining leaders in hospitality architecture and interior design. We create standout experiences, and reinvigorating our brand better reflects our work today and the constantly changing dynamics of the industry.”

The firm’s hospitality-focused work spans the development of over 30 new hotels which include the likes of Manhattan’s Intercontinental Barclay and Ace Hotel, as well as restaurants, health facilities and corporate buildings. Introducing a more modern identity, the firm also removed the ampersand in its title. Taylor says, “Deciding to simplify our name was a move to embrace the family of talent within our studio. The sophisticated and minimalist design reflects our commitment to staying contemporary.”

Stonehill Taylor also launched a new interactive website, refreshing its social channels to better communicate its design-focused message.

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