• Transform magazine
  • May 21, 2019

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Features

Spotlight on Meals on Wheels

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American charity Meals on Wheels found it was perceived as too successful and had poor penetration into Millennial audiences. It sought to reinvigorate its brand and drive change across the organisation. Emily Andrews reports...

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Who am I?: Heritage and rebranding

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Heritage is more than just history, it speaks to the brand's purpose, to its past and to its promise to stakeholders. Getting it right facilitates innovation, but does getting it wrong lead to disaster?...

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Brand profile: Vertu

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As a manufacturer, building a brand around the individual is a risky proposition. Jeremy Owen evaluates the mass appeal of the most exclusive luxury items through the lens of high-profile smartphone purveyor, Vertu...

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Spotlight on Kamstrup

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Changes in communications have forced companies that traditionally operated firmly in the B2B space into the consumer spotlight for the first time. Danish engineering company Kamstrup met that challenge head on with a gracefu...

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Playing the global equity game

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The branding game in private equity and ventue capital isn’t an easy one to win. Can the design function win over the hearts and minds of those responsible for yielding a profit? Stefan and Adriana Liute investigate...

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Nation branding: Limburg, Netherlands

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In the Dutch province of Limburg, place branding requires an international strategy. Samantha North reports from the Netherlands The easiest way to reach the small Dutch province...

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Timeline: Nintendo

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What began as a simple playing cards company has transformed the gaming industry alongside the transformation of its brand. Nintendo has left its mark on more than just gaming systems but on the way in which games are played....

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Spotlight on Pizza Hut

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Pizza Hut was losing traction with Millennials, so it not only revamped its visual identity, but redefined its approach to pizza, flavour and communications. Brittany Golob talks taste, heritage and the power of now with Pizz...

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Writing on the wall

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Wayfinding and signage can bring a brand to life, often on a large scale. Thus, when implementation is incorporated into the initial brand strategy, the rebrand is apt to work on a practical level. How can brands plan for bet...

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Brand profile: Lego

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For Lego, being named most powerful brand in the world is an honour that has been decades in the making. Its intangible assets, relaxed approach to brand and newfound corporate leadership potency aver that everything is indee...

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