• Transform magazine
  • March 23, 2018



Open Sesame!


Once upon a time (in fact, only fifteen years ago towards the height of the west’s first dotcom boom), was the beginning of a modern-day fairy tale to rival 1001 Arabian Nights. Jack Ma, a school teacher from Hangzhou, near Shanghai, found...

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Taking Brands Beyond Binary


The ways in which digital affects brand communications has become increasingly complex as businesses struggle to change internally while remaining competitive externally. Dean Quinn investigates It used to be so easy. Get a nice, easily re...

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Heard mentality


Brands must be both seen and heard. The ways in which a brand’s audio assets are developed can have a huge impact on the effectiveness of that brand’s communications. Ruth Wyatt investigates. Sound is an intensely visceral sense, second on...

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In shining armour


Security services firm GardaWorld found it had outgrown its brand as it grew globally. Brittany Golobdiscusses the ensuing brand repositioning With a global fleet of over 5,000 armoured cars and trucks, security services firm Garda had a v...

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Dress the town green


M&S encourages its consumers to engage with sustainable purchasing, but it has also become a resilient brand where sustainability is concerned. The company’s global Plan A programme has positioned the brand as one pursuing environmenta...

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Breaking new ground It’s obvious from the first five minutes of talking to Simon Barrow that his background is in advertising. Tall, silverly handsome and old enough to be of the generation that is coy of their age, Barrow’s avuncular mann...

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Forwarding address


The journey the Deutsche Post and DHL corporate identities have taken over the past half-century, have seen the two companies join together harmoniously. DHL’s reputation as a reliable post carrier allowed it to branch out su...

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Wally Olins 1930 – 2014

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Brand in action


On the seven seas Who: Maersk Group What: Maersk Group is one of the world’s largest logistics providers and is comprised of a number of business arms with a shipping fleet that includes 192 container shipping vessels, 172 oil tankers, 184...

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Shaping up


Losing reputation, money and members, Fitness First needed to change. After a major repositioning, it may have.Brittany Golob examines the new strategy “Look at this uniform and look at us,” an employee at Fitness First told Richard Buchan...

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Iconic UK institution the Houses of Parliament launches new digital-first visual #identity, in a project led by… https://t.co/wkZHlefO52
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/R8jDy2xE3A
The reopening of Campbeltown's third distillery sees the once-thriving #whisky capital of Scotland officially decla… https://t.co/BL5zrbtagi