• Transform magazine
  • April 18, 2024

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Changing the British high street retail: Sports Direct rebrands

Sports Direct Billboard Venturethree

As high street retailers across the UK struggle with changing consumer behaviour and the implications of the Covid-19 pandemic, UK sportswear chain Sports Direct worked with creative agency venturethreeto to develop a...

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Design Bridge reconnects New Holland Brewing Co to Dutch roots

4 Designbridge NY Newholland Variants Cans

Creative agency Design Bridge New York worked with craft beer brand, New Holland Brewing Co., to develop a new visual identity and packaging that reaffirms the brewery’s place in the craft beer market, taking inspirat...

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Swiss beer brand evolves feeling of community

Eichhof 06

Design and branding agency Pearlfisher redesigned Heineken-owned Swiss beer brand Eichhof to evolve the brand, while driving consistency across Eichhof’s portfolio to keep the feeling of community and locality....

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Cornish dairy-free ice cream Coconuts Organic rebrands as Cecily’s

TT 30 March Cecily's Iceream

Cornish dairy-free ice cream brand Coconuts organic worked with South West branding agency The Space Creative to relaunch as Cecily’s. The rebrand marks an important step in the brand’s journey as distribution ramps u...

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MassiveMusic and SoundOut launch world’s first data-driven sonic branding tool

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A new tool has been launched to help brands gain cut through with their audio touchpoints. The tool, Massivebass (brand attribute sound system), has been created by creative music agency MassiveMusic, and is powered b...

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A new violet hue for Ocado’s refreshed visual identity

TT 30 March Ocado

Ocado, the UK online grocer, has unveiled its new visual identity, hot on the heels of announcing a 40% jump in year-on-year revenues for the first quarter of 2021. Ocado worked with creative agency Jones Knowles Ritc...

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Renault refreshes timeless diamond logo

Renault

The geometric diamond-shaped logo has embodied French automaker Renault since 1925, making the brand instantly recognisable around the world. However, the latest version of the Renault emblem was beginning to date. Re...

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Five minutes with Simon Forster

Simon Forster Black And White

Simon Forster, founder and creative director of strategic branding agency Robot Food, speaks to Transform magazine about how brand adds value to a business, particularly in the health and nutrition sector, and why bei...

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Venture capital firm updates visual identity

Jungle Ventures

Brand agency 1HQ Singapore has refreshed the visual identity of Jungle Ventures, one of Southeast Asia’s largest independent venture capital firms. The rebrand not only reflects the brand’s growth over the last decade...

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Designhouse rebrands Irish marquee company

Donohue Banner

Brand and design agency Designhouse partnered with marquee providers Donohue Solutions to update their brand identity in light of Covid-19....

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