• Transform magazine
  • June 16, 2019



Iconic doll evolves


It has been a long time coming, but Mattel has released its newest line of Barbie dolls, Fashionista. It includes a wide range of body types, skin tones, eye colours and hairstyl...

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#TransformTuesday: 9 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A league of its own


Football is inarguably the biggest sport in the UK. Rainy Sunday leagues often dominate childhood, football is a major topic of conversation during social occasions and unwavering support for chosen teams can cause the most h...

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Open to sustainable energy


In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their competito...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asse...

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Cool, calm and connected


A simple yet creative concept is sometimes all that is needed to ensure a company resides comfortably in the top ten of its field. For Nexia International, its place in the top ten of the international accountancy network has...

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Fashioning new luxuries

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In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....

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Uber friendly, uber fast: Uber rebrand

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Once upon a time, people got from A to B by hailing a taxi and paying the driver in cash once the journey was complete. Uber’s business model has turned this age-old tradition on its head, using apps on smartphones as a way t...

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A dream of golden sands

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A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....

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A new chapter for Dahl designs


Roald Dahl wrote 17 children’s book between 1943 and 1990, the last of which was published posthumously in 1991. During this period and in the time since, the covers of Roald Dahl’s stories have undergone several designs, fro...

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