News

Following a public vote held between 7 and 25 March, where over 871,00 votes were cast from 169 countries across the world, the ‘Futura’ emblem was chosen by 75% of people to represent the Olympic and Paralympic Winte...

Creative agency DixonBaxi worked with U.S streaming platform Hulu to create a new brand design that unifies the Hulu experience with a brand system born from the origins of its name, One Hulu....

Rowena Curlewis, CEO of drinks branding specialists Denomination, speaks to Transform magazine about what makes branding in Syndey distinctive, how design in Australia, particularly in the drinks industry, differs fro...

Milan’s football club, Inter, worked with Munich-based graphic design studio Bureau Borsche to develop a new, innovative and minimalist logo that would appeal to younger generations. The new crest focuses on the two...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

New York City-based innovations and marketing consultancy Verdes has rebranded functional food company Gem to emphasise the company’s ‘kaleidoscopic health’ approach in treating the whole body as an interconnected sys...

Phil Garnham, creative director of font and technology specialist company Monotype, speaks to Transform magazine about the importance of typeface in branding, especially within the mobile sphere. Garnham discusses Mon...

Creative studio and artist rep firm Sunday Afternoon, New York, took inspiration from early days of video gaming to create a new identity and brand building work for agency Liquid+Arcade....

Creative agency Accept & Proceed partnered with Seraphic Group, a purpose-led health organisation, to redefine its vision, name and brand tone of voice. One of Seraphic’s companies, formerly known as RESTORE, beca...

Green Saffron, an independent brand that produce spice blends, sauces, rice, and chutneys worked with Australian agency Simon Pendry Creative to develop a bold and vibrant rebrand and packaging design....