• Transform magazine
  • December 11, 2018

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#Transform Tuesday: 16 June

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays French consultancy,...

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The sound of brand

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The atmosphere at the Audio Branding Awards 2015 in Berlin was like that of a tribe. A hodgepodge of composers, marketing professionals, entrepreneurs and brand enthusiasts, many of whom carved out the beginnings of the audio...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding. T...

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#Transform Tuesday: 02 June

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Whatever happened to radical youth? Students from Swedish Linkoping universi...

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#Transform Tuesday: 26 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Kokoro & Moi’s treatment of the Guggenheim Helsinki’s NOW exhibition use...

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Travel social

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Hostelworld, the online hostel booking platform loved by budget travellers, has rebranded so that the social aspect of hostel life is now at the forefront of its identity. This is reflected in the new brand proposition, ‘Meet the World’. The...

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Embracing globalisation

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While feelings of love are universal, an Argentinian person says, “I love you” 24 times a week, while a Japanese person says it less than once a week. Seemingly disparate cultures can provide a real challenge to brands with gl...

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The value of heritage

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Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to develop th...

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#TransformTuesday: 19 May

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We’re only two weeks away from the Middle East Brand Summit. In association with #TransformTuesday we’re giving away 15 tickets at a huge 25% discount for 48 hours only. Click here and use code TRANSTUES25 to grab one of the tickets! View th...

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North American branding work to be recognised

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As a region, North America has a diverse branding industry. Its strong history in advertising makes the US a world leader in creative, yet the nation is still undergoing an evolution in terms of integrating strategy into this work. However,...

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