• Transform magazine
  • March 22, 2019

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Employer brand, inside and out

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The IoIC has developed a tool that measures the perception of a brand as an employer, both internally and externally. The research tool, named the Employer Brand Audit, will comp...

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TransformTuesday: 8 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 1 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Breakaway brands

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The IPO of Bayer spin-off, Covestro, was one of the biggest corporate launches this year, yet Kirsten Foster, executive director of strategy at Landor – who oversaw the creation of the Covestro brand – maintains that, despite...

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The future of food

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Independent charitable foundation, the Wellcome Trust, has created a sub-brand for a public engagement initiative around food, health and the planet. The Crunch brand is intended to inspire the UK to make nutrition a priority...

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Place branding Tel Aviv

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Hila Oren, the founder and CEO of Tel Aviv Global, spoke about the city of Tel Aviv at a place branding event, the City Nation Place Forum, in London on 5 November. Oren, who is currently doing a PhD in city branding, spoke o...

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#TransformTuesday: 24 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Once upon a brand story

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The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of the use of ‘st...

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Experience over product

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US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rather than the s...

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Brand strategy in Asia-Pacific

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There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends. Meeting with p...

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