• Transform magazine
  • September 20, 2018

Top

News

Traditional, but not bland

Davidsohn-480x325.jpg

Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned expansion...

Read More

Stamp of approval as Pitney Bowes rebrands

Pitney_Bowes_logo_2015.jpg

In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of franking and...

Read More

Falafel purveyor embraces roots, modernity in rebrand

Just-Falafel.jpg

By Amelia Gundersen-Herman Fried to perfection and served in a variety of multicultural guises, the falafels at Just Falafel have begun to spread the joy of the chickpea around the world. The UAE-based brand has recently announced a rebrand...

Read More

London Luton Airport has big ambition

Luton-Airport-2-700x325.jpg

London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme. The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, and will eve...

Read More

Branding awards in the MENA region now accepting entries

trans-awards_mena_long-700x259.jpg

The Transform MENA awards, for exceptional new and evolving brand and rebrand campaigns, will return to Dubai this June. The awards are now accepting entries from companies, agencies and organisations in the Middle East and North Africa regi...

Read More

Travel agency promises a piece of paradise

Sovereign-3.jpeg

The luxury travel sector is a lucrative, yet competitive, market. In a bid to stand out, Sovereign Luxury Travelhas rebranded as Sovereign – Paradise Found. A new visual identity, designed by London-based SomeOne, will drive this message hom...

Read More

ZTE’s brand catches up with its global reach

ZTE1-700x325.jpg

ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also come up wi...

Read More

Luxury brands continue to resist social media

burberry-instagram-700x439.jpg

While the majority of consumer brands embrace social media as a tool for connecting with their customers, some luxury brands are yet to accept the medium for fear of losing their valuable exclusivity. A recent report by NetBase shows that so...

Read More

New brand celebrates data technology

Seagate-logo-2015-700x577.png

Hard disk manufacturer, Seagate, is at the forefront of technology, albeit in a largely uncelebrated role. The American data storage company has recently revealed a rebrand that celebrates its important role in modern society and communicate...

Read More

Charitable brand strategy

The-Water-Trust-700x396.png

The Water Trust turned to Prophet brand consultancy to refine and strengthen its brand in the hope that it would better supplement its future initiatives. The charity found that its positive attributes were accountability, transparency, empo...

Read More