• Transform magazine
  • June 16, 2019

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#TransformTuesday: 19 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Europe’s best brand work

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The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored, upheld and...

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Believe in better communal space

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Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and informality...

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Defining and designing East London

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Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

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Restaurant company forms unifying employer brand

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UK restaurant and pub operator, Mitchells & Butlers, owns a host of popular brands including All Bar One, Harvester, Toby Carvery and Sizzling Pubs. However, employees were large...

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The value of brand equity

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The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

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#TransformTuesday: 12 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Gumtree branches out

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Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

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Businesses named Isis forced to rebrand

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When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-profit, ISIS,...

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#TransformTuesday: 5 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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