• Transform magazine
  • August 23, 2019

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Virus outbreak forces car name change

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Sometimes a brand product name can fall foul of external forces. When this leads to a brand being linked to something unarguably negative, the manufacturers must make the decision to either rescind its name, or battle through...

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#TransformTuesday: 1 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The royal treatment

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Given the long-standing association Britons have with the Royal Family, it is no surprise that many amenities across the UK have become a tribute to monarchs gone by. In London,...

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Talkin' 'bout my generation

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The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each age group...

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Facebook plays its cards right

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London-based creative agency, Human After All, was appointed to create decks of business-to-business playing cards for Facebook to deal out its annual marketing statistics. Each...

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Digital association's new brand

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The British Interactive Media Association (BIMA) has unveiled a simple and clean new identity. The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Ha...

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Hilton rises to the challenge

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A new brand campaign by London-based advertising agency, Fold7, repositions internationally renowned hotel and resort chain, Hilton.   A new advert appears to specifically targ...

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#TransformTuesday: 23 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A world view in finance

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Media and journalism are by nature inclusive verticals with a generally broad outlook - and financial journalism need not be the remit of an exclusively white, middle-class and male demographic....

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Building a brand's personality

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Lesley Everett, a leader in personal branding and executive reputation management, has worked with major brands from every sector and industry providing workshops and delivering keynote speeches....

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