• Transform magazine
  • October 19, 2018

Top

News

The simple life of mobile payments

7-700x309.gif

In a world in which money is whizzing from and to all the ends of the Earth, online payment systems are more important to businesses than ever. Yet, they are of the most invisible brands in the consumer services sector because the work they...

Read More

Cathay Pacific’s subtle modernisation

Cathay-Pacific-logo-700x325.jpg

The primary challenge of rebranding an airline is the extent of its reach. Airline brands must strike a balance between being intrinsically tied up with their home country’s national image while remaining accessible to their international cu...

Read More

Experts weigh in on employer brand management

Employer-Brand-Management_logo-700x364.jpg

At the Employer Brand Management conference on 12 December attendees will learn from almost 20 in-house experts from global organisations who have mastered the art of managing their employer brands. If you are tasked with ensuring your organ...

Read More

#TransformTuesday: 9 December

Squared-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Online learning and creative platform developed by Google, Squared, was red...

Read More

Historic golf brand employs modern technology

The-Open-logo-700x325.jpg

Rebranding an institution as iconic, and steeped in history, as The Open golf championship brings a great deal of responsibility. With this type of rebrand it can be difficult to achieve modernisation without upsetting the loyal fans that ar...

Read More

Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”

Martin_Rowlatt_bioBW-700x394.jpg

As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recently worked o...

Read More

Opinion: Julian Gorham asks, “Why is clarity important in branding?”

Julian-700x466.jpg

By Julian Gorham, head of brand, Gather In a complex, digital and interconnected world, clarity is key in branding, says Gather’s Julian Gorham Apple, GE, IBM, Starbucks? Corporate brands come in many shapes and sizes, but the most successfu...

Read More

Martini discovers its heritage through new identity

Martini-700x410.jpg

Brands in the alcoholic drinks sector often accentuate their heritage and craftsmanship, and a recent revamp by Martini sees the vermouth retailer go back to its origins. The redesign is a simplification, reducing any shadows or highlights a...

Read More

#TransformTuesday: 2 December

Tusk-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Tusk Conservation Awards now has a memorable identity that represents i...

Read More

South Africa hires media relations agency to build its nation brand

South-Africa-700x532.jpg

South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations are becomin...

Read More