News

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Global brand consultancy Brandpie has delivered a new visual identity and brand positioning for expert care and health services provider Matrix Medical Network. The rebrand is part of Matrix’s new strategic focus on b...

Design studio The Click created a new name and brand for American Library, formerly known as ‘Memorial to the 2nd Air Division, 8th Air Force, United States Army Air Forces.’ Initially founded as a memorial to the US...

American toy producer Hasbro has officially renamed its world-renown toy Mr Potato Head, one of the main characters in Pixar animation Toy Story, to Potato Head, in an attempt to be more inclusive and gender-neutral....

The world’s oldest surviving automotive brand, Peugeot, is reaffirming its personality with a new brand identity, including an update to its iconic Lion logo, beginning a new chapter in its long history....

The value of a country is determined by how well it has coped with Covid-19, according to an annual study by brand valuation firm Brand Finance. In a year defined by national lockdowns, travel restrictions and social...

Fuel supply brand, JET,continues its ongoing brand refresh with the announcement of the opening of ten new Ascona-owned sites throughout the UK. The ten sites will al...

FIFA has announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative connections to audiences worldwide through shared passions of football and music....

Simon Berg, CEO and founder of Ceros, a technology company with a cloud-based platform that empowers brands, speaks to Transform magazine about the ins and outs of digitalisation in the creative world. He discusses th...

Brand consultancy Uniform revealed the new brand identity for global graphics technology company Chaos, which supports the company’s ambitions across the creative sector....