• Transform magazine
  • September 17, 2019



Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asse...

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Cool, calm and connected


A simple yet creative concept is sometimes all that is needed to ensure a company resides comfortably in the top ten of its field. For Nexia International, its place in the top ten of the international accountancy network has...

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Fashioning new luxuries

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In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....

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Uber friendly, uber fast: Uber rebrand

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Once upon a time, people got from A to B by hailing a taxi and paying the driver in cash once the journey was complete. Uber’s business model has turned this age-old tradition on its head, using apps on smartphones as a way t...

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A dream of golden sands

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A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....

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A new chapter for Dahl designs


Roald Dahl wrote 17 children’s book between 1943 and 1990, the last of which was published posthumously in 1991. During this period and in the time since, the covers of Roald Dahl’s stories have undergone several designs, fro...

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#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A history in brands

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The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum explores the ro...

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Sweet new beginnings


Confectionery is most often associated with children, perhaps as a treat bought with pocket money or from the sweet shop on a Saturday. Yet, a recent merge of two classic British brands challenges this concept through an adul...

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Armed with the forces of a new brand


This year ensures greater growth for the armed forces covenant as Rufus Leonard, a London-based brand development agency, was recently hired by the UK Government to handle the communications and branding of the initiative....

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