• Transform magazine
  • December 15, 2018

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Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”

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Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which runs a numbe...

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#TransformTuesday: 18 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. What was once an uninspired block sans wordmark for regional British constr...

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Cows, clouds and consistency for Ben & Jerry’s

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The two names Ben and Jerry alone evoke a feeling for the look and personality of the popular ice cream brand. It’s iconic Vermont cows roam green New English pastures and its cheery blue skies create a quirky dreaminess fitting for the alte...

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Wilberforce Chambers rebrands with Jo and Co.

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Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however there was a...

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#TransformTuesday: 11 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Cathay Pacific Flag carrier for Hong Kong, Cathay Pacific gets a more aerod...

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Japan scales country brand rankings

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According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index, was creat...

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Discount supermarkets top simplicity index

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Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global Brand Sim...

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Rebrand spurs dedication to nature-friendly food

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Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshing and refo...

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New brands for Ocado’s non-grocery digital stores

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Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both created in...

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RB recruitment video strengthens employer brand

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RB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand. The, primarily digital, Make Your Mo...

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