• Transform magazine
  • October 23, 2018

Top

News

Toronto Raptors to spark ‘brand crusade’ through rebrand

4-raptors-logos-756-700x416.jpg

Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toronto Raptor...

Read More

Public lacks trust in business innovation

building-trust.png

Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards society and the...

Read More

Gym brand refocuses for results and resolutions

1_TGG-48-sheet1-700x325.jpg

The start of a new year brings with it resolutions and, thus an exponential increase in gym memberships. For UK challenger brand the Gym Group, differentiation was key to achieving cut-through. The organisation, alongside Manchester-based co...

Read More

#TransformTuesday: 20 January

Globalmediagroup-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global Media Group, a Portuguese media holding company, updates its outdate...

Read More

Traditional, but not bland

Davidsohn-480x325.jpg

Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned expansion...

Read More

Stamp of approval as Pitney Bowes rebrands

Pitney_Bowes_logo_2015.jpg

In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of franking and...

Read More

Falafel purveyor embraces roots, modernity in rebrand

Just-Falafel.jpg

By Amelia Gundersen-Herman Fried to perfection and served in a variety of multicultural guises, the falafels at Just Falafel have begun to spread the joy of the chickpea around the world. The UAE-based brand has recently announced a rebrand...

Read More

London Luton Airport has big ambition

Luton-Airport-2-700x325.jpg

London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme. The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, and will eve...

Read More

Branding awards in the MENA region now accepting entries

trans-awards_mena_long-700x259.jpg

The Transform MENA awards, for exceptional new and evolving brand and rebrand campaigns, will return to Dubai this June. The awards are now accepting entries from companies, agencies and organisations in the Middle East and North Africa regi...

Read More

Travel agency promises a piece of paradise

Sovereign-3.jpeg

The luxury travel sector is a lucrative, yet competitive, market. In a bid to stand out, Sovereign Luxury Travelhas rebranded as Sovereign – Paradise Found. A new visual identity, designed by London-based SomeOne, will drive this message hom...

Read More