• Transform magazine
  • October 21, 2018

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Articles

Dunkin' drops Donuts, still has doughnuts

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According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and neighbour...

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Daring design strategy for British brand Debenhams

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Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....

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Interbrand brings consistency and localism to IGA rebrand

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Most people have a favourite supermarket. From Target in the US to Tesco in the UK to Carrefore in France, many are household names and have become integral parts of their local economies. In fact, this local aspect is often w...

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John Lewis highlights partnership model by rebranding

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John Lewis remains one of Britain’s largest retailers, but as the retail industry continues to struggle during a time of generational change, brands must differentiate themselves in order to stand out. John Lewis Partnership p...

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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Aldo puts best foot forward

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A once-average high-street brand has now given way to an elegant retailer that celebrates the street-style aesthetic and can compete with brands like Topshop and Zara in terms of timeliness, quality and accessibility....

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New start for Start-Rite

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Start-rite, a children’s footwear company that has been in business for the last 225 years, has partnered with Studio Sutherl& in order to launch a new logo in the context of the company’s complete renovation. Studio Sutherl&,...

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The evolution of Crumpler

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Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company decided to...

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Rice and religion converge in packaging design

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A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped Riso D’u...

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Target introduces new portfolio of clothing sub-brands

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For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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