• Transform magazine
  • June 28, 2017

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Articles

Guinness is good for you

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With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new Guinnes...

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Opinion: Masking brand appeal

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Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...

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Benefits of British design

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Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

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Brand profile: intu

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Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone for intu'...

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Aquarium creates splash underground

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Aquatic pet brand Tetra recently teamed up with the Aquatic Design Centre to install a pop-up aquarium in London Underground’s Old Street Station....

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Opinion: What makes brand extensions succeed?

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Brand extension has evolved dramatically in the past twenty years or so. Back then, there was a fairly gentle expansion of FMCG goods into adjacent product categories – Mars ice cream bars made huge news in 1988. Now extensio...

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One strong future

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Dutch-owned supermarket group, Ahold was established in 1887; Belgian-owned supermarket group, Delhaize, in 1867. Back in June 2015, the companies announced the intention to merge....

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Brand profile: Maui and Sons

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Surf and lifestyle brand Maui and Sons has employed a brand strategy and design positioning that has allowed it to thrive in a fickle market for three decades. Jeremy Owen reports on the Californian cultural icon...

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Scanning the shelves

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Competitive pricing is no longer the only value own brands add to retailers. They can build reputation, loyalty and sales, but their design and management requires a considered approach and careful research into audience and...

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Worth the wait

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British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....

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