• Transform magazine
  • December 11, 2017

Top

Articles

Sustainable futures: REI

a.REI_Northwest_2.jpg

Gaining the support of 475 organisations from all sectors and taking a stand on a day when no other brand will, REI has put its commitment to people and the environment at the heart of its business. How does its #OptOutside c...

Read More

Leisure and shopping centres escape outdated branding

Xscape_Header_Desktop.jpg

With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

Read More

Timeline: Walmart and Asda

walmart 1950bA.jpg

One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – over the years?...

Read More

Brand profile: Wacoal Europe

INSTAGRAM TEASERS FANTASIE.jpg

Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its category...

Read More

Brand experience: Giraffe World Kitchen

5.jpg (1)

For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigates...

Read More

Craft, curiosity and inspiration at heart of fabric and art chain rebrand

Screen Shot 2017-08-16 at 3.50.49 pm.png

Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the trend has...

Read More

Timeline: Woolworths

1955.jpg

Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains strong in its...

Read More

Packaging, disrupted

phone2a.jpg

The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...

Read More

Rice rebrand goes against the grain

image011.jpg

It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice business in th...

Read More

Guinness is good for you

Lovely day for a Guinness.jpg

With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new Guinnes...

Read More

Page 1 of 4

@transformsays

Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
Taking a stand when no other brand will, @REI puts its commitment to the environment at the heart of its business.… https://t.co/629PxsIn4D
RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays