• Transform magazine
  • August 18, 2019

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Keltie Mechalski

Mercedes Benz film celebrates its founding woman

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Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....

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Organic ingredients inspire new packaging design for tea brand

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A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....

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Zara logo redesign sparks debate among brand experts and consumers

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A new season, a new collection and a new logo for Zara. Last week many noticed the removal of the sans serif font, that Zara has toted since 2010, and in its place a new overlapping font was revealed....

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